what does the future hold for private label brands?
TRANSCRIPT
PRIVATE LABELS
A BRAND THAT RETAILERS OR WHOLESALERS DEVELOP.
Pappu’s shop. Pappu’s brand.
Why to sponsor own brands?
More profitable.
Private brands rapidly gaining ascendance. Manufacturers of name brands, scared.
HERE ARE THE PRIVATE LABEL SUCCESS FACTORS
Supermarkets charge a slotting fee for new brands.
Special display space? Not free, Unfortunate.
Mr.SomeOtherBrand, want in-store advertising space?Pay extra.
Typically, retailers give more prominent display to their
own brands.
Supermarket retailers are adding items with no direct competition.
like 3-min microwaveable snack pizzas.
ARE THE MANUFACTURERS GOING TO QUITELY GET CRUSHED?
NO.
They have come up with good plans as well !!
Fight selectively where manufacturer can win against private labels.
Partner Effectively by seeking win-win relationships with retailers.
Innovate brilliantly.Come up with new products.Keep the manufacturer brand looking fresh.
Monitor pricing
WHAT DOES THE FUTURE HOLD FOR PRIVATE LABEL BRANDS?
A LOT OF SUCCESS AND A LOT MORE COMPETITION.
THANK YOU
Created by Shravya Ramesh,SVCE Chennai, during an internship by Prof. Sameer Mathur, IIM Lucknow.