WHAT DOES IT TAKE TO BE A FORBES SOCIAL MEDIA INFLUENCER!

 Simplify360

 Social Business Intelligence

KEY OBJECTIVES & RESEARCH METHODOLOGY

 To understand and analyze what Forbes Social Media influencer tweet about and the trends in their activities. §  Discover their online behavior §  Discover their motive in social media

LISTENING §  Twitter profiles of all the Forbes top 50 Social Media power influencers were chosen for

the research.

PROFILES OF ALL THE FORBES TOP 50 SOCIAL MEDIA POWER INFLUENCERS

Image Credit : http://cheekymarketing.wordpress.com

HOW DOES THESE INFLUENCERS BIO LOOK LIKE?

CONTENT AND ENGAGEMENT ARE THE TWO KEY DRIVERS WHICH HELPS AN INDIVIDUAL TO GET IDENTIFIED AND ‘FOLLOWED’ IN THE SOCIAL COMMUNITIES.

Ü  Social Media has helped in democratizing of the opinion. While some of the celebrated individuals are not so popular on social media, some commons have also made it big through its usage by creating a brand for themselves.

Ü  In such a scenario, content strategies for one’s social page hold utmost importance, for it is the content and engagement which helps an individual to get identified and ‘followed’ in the social communities.

Ü  Most of the influencers get it right when it comes to their content management. A focused and creative approach towards content management for a social platform has emerged as one of the social media best practices.

Ü  It was also found that influencers are most likely to use text blogs for making their opinions count to their audience. Facebook and Twitter emerged as most frequently used platforms used by influencers for establishing social connect with their audience.

ANALYSIS

Note: For this research all the top 50 Social Media Power Influencers listed by Forbes were considered.

§  It also emerged as a significant fact in research that about 58% of the influencers were committed towards helping their audience with relevant social media strategy guidance. Topics ranging from brand management to social CRM are widely discussed

§  Also, about 12% of influencers provided expert insights about niche social networks

§  About 38% of influencers provided insights based on their ongoing or previous entrepreneurial experiences which added credibility to their conversations.

§  Most of Influencers have a follow back policy. They also follow the users who are following them. They are very cordial and does respond to mentions regularly

§  44% of Influencers used Web as a source for Tweeting

58% 12% 38%

Percentage of Influencers helping their audience with Social Media Strategy guidance

Percentage of Influencers who provided expert insights about niche social networks

Percentage of Influencers who provided insights based on their ongoing or previous entrepreneurial experiences

Top 5 APPs used by influencers to publish their content.

22%

22%

32%

36%

44%

Buffer

Twitter for iPhone

Tweet Button

Social Media Tools

Web

This shows that the number of tweets per day has nothing to do with the influence of a profile. Just having large followers count doesn’t mean that you have to keep tweeting every minute. Instead we have seen that the higher the influence less is number of tweets per day.

Is their any impact of average number of Tweets, average number of mentions per day of each influencer on their no.of followers?

Insights on Tweeting behavior of Influencers

0.19 Correlation between average number of tweets per day and the number of followers of an influencer

TWEETING TRENDS OF INFLUENCERS

11%

15% 16% 16% 15% 15%

12%

Sun Mon Tue Wed Thu Fri Sat

Influencers are usually very active on Tuesdays and Wednesdays. However, there activity on Saturdays and Sundays was less compared to week days. So Weekends might not be the right time for you to engage with them.

9%

42%

49% RT

Update

Respond

WHAT ARE INFLUENCERS TWEETING?

Maximum Number Of Tweets (49%) from the Influencers were replying and responding to other’s Tweets. Influencers love to engage with others than retweeting others tweets Updates make 42% of the total type of Tweets made by Influencers. While 9% of the tweets were RT’s of others tweets Respond: Tweets which includes replying to other members only.

RT: Tweets which includes RTs. Update: Tweets which includes only updates.

WHAT ARE INFLUENCERS TWEETING?

49%

51%

Update with Links Update without Links

51% of the tweets from Influencers does not contain URL links. Similarly, Influencers seem to retweet most tweets that does not have URLs in them. This shows that they are eager to share their opinions/views with others.

33%

67%

RT with Links RT without Links

TYPES OF UPDATES

WHAT ARE INFLUENCERS TWEETING?

Generally when Influencers are not sharing informative links, they tweet about general life, Quotations and share their social media views and opinions. 44% of the Influencers seen sharing inspirational quotes on Twitter.

WHAT WE’VE FOUND..

§  Influencer's are most likely to use text blogs for making their opinions count to their audience.

§  Influencers love to engage with others than retweeting others tweets. They are very cordial and does

respond to mentions regularly.

§  Influencers are mostly active during the weekdays compared to weekends.

§  Content and Engagement are the two key drivers which helps an individual to get identified and ‘followed’

in the social communities.

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