what does it take to persuade investors - superreturn us 2013 benjamin ball associates -
DESCRIPTION
First Investor Meetings - how to be more persuasive with your investor presentation. Advice from presentation training experts Benjamin Ball AssociatesTRANSCRIPT
What does it take to
o
Persuade Investors?
Benjamin Ball
Make it Easy for your Investor
Clarity
Transparency
Trust
Clarity
Transparency
Trust
Tip:
Set the right expectations
Tip:
Grab attention in30 seconds
Time
Attention
Tip:
Tell your story from the investor’s PoV
the
order
matters
story
yourof
How happy are you these days?
How many dates have you been on recently?
Correlation ~ 0Correlation ~ 1
Tip:
Don’t give a pitch. Tell a story
Tip:
What’s your Take Away line?
Clarity
Transparency
Trust
Tip:
Be open: share vulnerabilities
Tip:
Facts
Observations
Anecdotes
Metaphors
Clarity
Transparency
Trust
Tip:
SmileOpen body languageLouder
Tip:
Understand your Investor
Tip:
Each new investor pitch is a first date
Make it Easy for your Investor
Clarity
What impression do you create?Impact within 30 secondsTell your story from investor’s PoVHave a clear takeaway
Transparency Open and honest about weaknessesUse examples and FOAM
TrustIt’s a first dateSmileBe likeableBuild relationships
