what does corporate america think of 2.0?
DESCRIPTION
Slides for a talk I gave at SXSWi 2010TRANSCRIPT
![Page 1: What Does Corporate America Think of 2.0?](https://reader038.vdocuments.us/reader038/viewer/2022102813/54798a22b4af9fd60e8b4797/html5/thumbnails/1.jpg)
What Does Corporate America Think of 2.0? (#CorpAmericaThink)
Andrew McAfeePrincipal Research Scientist, MIT@amcafee, [email protected]
andrewmcafee.org
![Page 2: What Does Corporate America Think of 2.0?](https://reader038.vdocuments.us/reader038/viewer/2022102813/54798a22b4af9fd60e8b4797/html5/thumbnails/2.jpg)
Definition of “2.0”Good news: a tipping point?Bad news: personal experienceOversimplification: the corporate mindsetAdvice-giving: how to talk to your bosses about
technologyDiscussion
![Page 3: What Does Corporate America Think of 2.0?](https://reader038.vdocuments.us/reader038/viewer/2022102813/54798a22b4af9fd60e8b4797/html5/thumbnails/3.jpg)
2.0: freeform, visible, emergent, non-credentialist approaches to getting group work done (collaboration, innovation, search, coordination, etc.), as well as the technologies that support them.
![Page 4: What Does Corporate America Think of 2.0?](https://reader038.vdocuments.us/reader038/viewer/2022102813/54798a22b4af9fd60e8b4797/html5/thumbnails/4.jpg)
a tipping point?
![Page 5: What Does Corporate America Think of 2.0?](https://reader038.vdocuments.us/reader038/viewer/2022102813/54798a22b4af9fd60e8b4797/html5/thumbnails/5.jpg)
a tipping point?
![Page 6: What Does Corporate America Think of 2.0?](https://reader038.vdocuments.us/reader038/viewer/2022102813/54798a22b4af9fd60e8b4797/html5/thumbnails/6.jpg)
a tipping point?
![Page 7: What Does Corporate America Think of 2.0?](https://reader038.vdocuments.us/reader038/viewer/2022102813/54798a22b4af9fd60e8b4797/html5/thumbnails/7.jpg)
a tipping point?
![Page 8: What Does Corporate America Think of 2.0?](https://reader038.vdocuments.us/reader038/viewer/2022102813/54798a22b4af9fd60e8b4797/html5/thumbnails/8.jpg)
a tipping point?
![Page 9: What Does Corporate America Think of 2.0?](https://reader038.vdocuments.us/reader038/viewer/2022102813/54798a22b4af9fd60e8b4797/html5/thumbnails/9.jpg)
a tipping point?
![Page 10: What Does Corporate America Think of 2.0?](https://reader038.vdocuments.us/reader038/viewer/2022102813/54798a22b4af9fd60e8b4797/html5/thumbnails/10.jpg)
a tipping point?
![Page 11: What Does Corporate America Think of 2.0?](https://reader038.vdocuments.us/reader038/viewer/2022102813/54798a22b4af9fd60e8b4797/html5/thumbnails/11.jpg)
a tipping point?
![Page 12: What Does Corporate America Think of 2.0?](https://reader038.vdocuments.us/reader038/viewer/2022102813/54798a22b4af9fd60e8b4797/html5/thumbnails/12.jpg)
a tipping point?
![Page 13: What Does Corporate America Think of 2.0?](https://reader038.vdocuments.us/reader038/viewer/2022102813/54798a22b4af9fd60e8b4797/html5/thumbnails/13.jpg)
personal experience: why aren’t they getting facebook?
![Page 14: What Does Corporate America Think of 2.0?](https://reader038.vdocuments.us/reader038/viewer/2022102813/54798a22b4af9fd60e8b4797/html5/thumbnails/14.jpg)
the corporate mindset
Risk-averse
![Page 15: What Does Corporate America Think of 2.0?](https://reader038.vdocuments.us/reader038/viewer/2022102813/54798a22b4af9fd60e8b4797/html5/thumbnails/15.jpg)
the corporate mindset
Risk-averse; enamored of status quo;
![Page 16: What Does Corporate America Think of 2.0?](https://reader038.vdocuments.us/reader038/viewer/2022102813/54798a22b4af9fd60e8b4797/html5/thumbnails/16.jpg)
the corporate mindset
Risk-averse; enamored of status quo; burned by technology hype;
![Page 17: What Does Corporate America Think of 2.0?](https://reader038.vdocuments.us/reader038/viewer/2022102813/54798a22b4af9fd60e8b4797/html5/thumbnails/17.jpg)
the corporate mindset
Risk-averse; enamored of status quo; burned by technology hype; skeptical;
![Page 18: What Does Corporate America Think of 2.0?](https://reader038.vdocuments.us/reader038/viewer/2022102813/54798a22b4af9fd60e8b4797/html5/thumbnails/18.jpg)
the corporate mindset
Risk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty;
![Page 19: What Does Corporate America Think of 2.0?](https://reader038.vdocuments.us/reader038/viewer/2022102813/54798a22b4af9fd60e8b4797/html5/thumbnails/19.jpg)
the corporate mindset
Risk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy;
![Page 20: What Does Corporate America Think of 2.0?](https://reader038.vdocuments.us/reader038/viewer/2022102813/54798a22b4af9fd60e8b4797/html5/thumbnails/20.jpg)
the corporate mindset
Risk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained;
![Page 21: What Does Corporate America Think of 2.0?](https://reader038.vdocuments.us/reader038/viewer/2022102813/54798a22b4af9fd60e8b4797/html5/thumbnails/21.jpg)
the corporate mindset
Risk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained; uninterested in social revolution;
![Page 22: What Does Corporate America Think of 2.0?](https://reader038.vdocuments.us/reader038/viewer/2022102813/54798a22b4af9fd60e8b4797/html5/thumbnails/22.jpg)
the corporate mindset
Risk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained; uninterested in social revolution; hostile to auto-obsolescence,
![Page 23: What Does Corporate America Think of 2.0?](https://reader038.vdocuments.us/reader038/viewer/2022102813/54798a22b4af9fd60e8b4797/html5/thumbnails/23.jpg)
the corporate mindset
Risk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained; uninterested in social revolution; hostile to auto-obsolescence; ROI-seeking;
![Page 24: What Does Corporate America Think of 2.0?](https://reader038.vdocuments.us/reader038/viewer/2022102813/54798a22b4af9fd60e8b4797/html5/thumbnails/24.jpg)
the corporate mindset
Risk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained; uninterested in social revolution; hostile to auto-obsolescence, ROI-seeking; convinced of their own uniqueness.
![Page 25: What Does Corporate America Think of 2.0?](https://reader038.vdocuments.us/reader038/viewer/2022102813/54798a22b4af9fd60e8b4797/html5/thumbnails/25.jpg)
the corporate mindset
Risk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained; uninterested in social revolution; hostile to auto-obsolescence, ROI-seeking; convinced of their own uniqueness
Aware of new tools and approaches
![Page 26: What Does Corporate America Think of 2.0?](https://reader038.vdocuments.us/reader038/viewer/2022102813/54798a22b4af9fd60e8b4797/html5/thumbnails/26.jpg)
the corporate mindset
Risk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained; uninterested in social revolution; hostile to auto-obsolescence, ROI-seeking; convinced of their own uniqueness
Aware of new tools and approaches; aware of organizational dysfunctions
![Page 27: What Does Corporate America Think of 2.0?](https://reader038.vdocuments.us/reader038/viewer/2022102813/54798a22b4af9fd60e8b4797/html5/thumbnails/27.jpg)
the corporate mindset
Risk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained; uninterested in social revolution; hostile to auto-obsolescence, ROI-seeking; convinced of their own uniqueness
Aware of new tools and approaches; aware of organizational dysfunctions; pragmatic
![Page 28: What Does Corporate America Think of 2.0?](https://reader038.vdocuments.us/reader038/viewer/2022102813/54798a22b4af9fd60e8b4797/html5/thumbnails/28.jpg)
the corporate mindset
Risk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained; uninterested in social revolution; hostile to auto-obsolescence, ROI-seeking; convinced of their own uniqueness
Aware of new tools and approaches; aware of organizational dysfunctions; pragmatic; swayed by theory
![Page 29: What Does Corporate America Think of 2.0?](https://reader038.vdocuments.us/reader038/viewer/2022102813/54798a22b4af9fd60e8b4797/html5/thumbnails/29.jpg)
the corporate mindset
Risk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained; uninterested in social revolution; hostile to auto-obsolescence, ROI-seeking; convinced of their own uniqueness
Aware of new tools and approaches; aware of organizational dysfunctions; pragmatic; swayed by theory, evidence
![Page 30: What Does Corporate America Think of 2.0?](https://reader038.vdocuments.us/reader038/viewer/2022102813/54798a22b4af9fd60e8b4797/html5/thumbnails/30.jpg)
the corporate mindset
Risk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained; uninterested in social revolution; hostile to auto-obsolescence, ROI-seeking; convinced of their own uniqueness
Aware of new tools and approaches; aware of organizational dysfunctions; pragmatic; swayed by theory, evidence, narratives
![Page 31: What Does Corporate America Think of 2.0?](https://reader038.vdocuments.us/reader038/viewer/2022102813/54798a22b4af9fd60e8b4797/html5/thumbnails/31.jpg)
the corporate mindset
Risk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained; uninterested in social revolution; hostile to auto-obsolescence, ROI-seeking; convinced of their own uniqueness
Aware of new tools and approaches; aware of organizational dysfunctions; pragmatic; swayed by theory, evidence, narratives, peers
![Page 32: What Does Corporate America Think of 2.0?](https://reader038.vdocuments.us/reader038/viewer/2022102813/54798a22b4af9fd60e8b4797/html5/thumbnails/32.jpg)
the corporate mindset
Risk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained; uninterested in social revolution; hostile to auto-obsolescence, ROI-seeking; convinced of their own uniqueness
Aware of new tools and approaches; aware of organizational dysfunctions; pragmatic; swayed by theory, evidence, narratives, peers; afraid of being left behind.
![Page 33: What Does Corporate America Think of 2.0?](https://reader038.vdocuments.us/reader038/viewer/2022102813/54798a22b4af9fd60e8b4797/html5/thumbnails/33.jpg)
how to talk to your bosses about technology
Comparisons instead of demos
![Page 34: What Does Corporate America Think of 2.0?](https://reader038.vdocuments.us/reader038/viewer/2022102813/54798a22b4af9fd60e8b4797/html5/thumbnails/34.jpg)
![Page 35: What Does Corporate America Think of 2.0?](https://reader038.vdocuments.us/reader038/viewer/2022102813/54798a22b4af9fd60e8b4797/html5/thumbnails/35.jpg)
![Page 36: What Does Corporate America Think of 2.0?](https://reader038.vdocuments.us/reader038/viewer/2022102813/54798a22b4af9fd60e8b4797/html5/thumbnails/36.jpg)
![Page 37: What Does Corporate America Think of 2.0?](https://reader038.vdocuments.us/reader038/viewer/2022102813/54798a22b4af9fd60e8b4797/html5/thumbnails/37.jpg)
![Page 38: What Does Corporate America Think of 2.0?](https://reader038.vdocuments.us/reader038/viewer/2022102813/54798a22b4af9fd60e8b4797/html5/thumbnails/38.jpg)
![Page 39: What Does Corporate America Think of 2.0?](https://reader038.vdocuments.us/reader038/viewer/2022102813/54798a22b4af9fd60e8b4797/html5/thumbnails/39.jpg)
![Page 40: What Does Corporate America Think of 2.0?](https://reader038.vdocuments.us/reader038/viewer/2022102813/54798a22b4af9fd60e8b4797/html5/thumbnails/40.jpg)
![Page 41: What Does Corporate America Think of 2.0?](https://reader038.vdocuments.us/reader038/viewer/2022102813/54798a22b4af9fd60e8b4797/html5/thumbnails/41.jpg)
![Page 42: What Does Corporate America Think of 2.0?](https://reader038.vdocuments.us/reader038/viewer/2022102813/54798a22b4af9fd60e8b4797/html5/thumbnails/42.jpg)
![Page 43: What Does Corporate America Think of 2.0?](https://reader038.vdocuments.us/reader038/viewer/2022102813/54798a22b4af9fd60e8b4797/html5/thumbnails/43.jpg)
![Page 44: What Does Corporate America Think of 2.0?](https://reader038.vdocuments.us/reader038/viewer/2022102813/54798a22b4af9fd60e8b4797/html5/thumbnails/44.jpg)
![Page 45: What Does Corporate America Think of 2.0?](https://reader038.vdocuments.us/reader038/viewer/2022102813/54798a22b4af9fd60e8b4797/html5/thumbnails/45.jpg)
![Page 46: What Does Corporate America Think of 2.0?](https://reader038.vdocuments.us/reader038/viewer/2022102813/54798a22b4af9fd60e8b4797/html5/thumbnails/46.jpg)
how to talk to your bosses about technology
Comparisons instead of demosPresent theories and frameworks, not jargon
- Grounded in bullet-proof previous work
![Page 47: What Does Corporate America Think of 2.0?](https://reader038.vdocuments.us/reader038/viewer/2022102813/54798a22b4af9fd60e8b4797/html5/thumbnails/47.jpg)
None
A Knowledge Worker’s View of the Enterprise
Potential
Weak
StrongTies
![Page 48: What Does Corporate America Think of 2.0?](https://reader038.vdocuments.us/reader038/viewer/2022102813/54798a22b4af9fd60e8b4797/html5/thumbnails/48.jpg)
how to talk to your bosses about technology
Comparisons instead of demosPresent theories and frameworks, not jargon
- Grounded in bullet-proof previous workPresent data, case studies, narratives
- Not about Google, Amazon, etc.
![Page 49: What Does Corporate America Think of 2.0?](https://reader038.vdocuments.us/reader038/viewer/2022102813/54798a22b4af9fd60e8b4797/html5/thumbnails/49.jpg)
Source: “How companies are benefiting from Web 2.0: McKinsey Global Survey Results”
Internal Uses% of respondents
Median improvement
Access to Knowledge 68% 30%
Access to Internal Experts 43% 35%
Employee Satisfaction 35% 20%
Increasing Innovation 25% 20%
External Uses
Increasing Customer Satisfaction 43% 20%
Increasing Innovation 22% 20%
![Page 50: What Does Corporate America Think of 2.0?](https://reader038.vdocuments.us/reader038/viewer/2022102813/54798a22b4af9fd60e8b4797/html5/thumbnails/50.jpg)
![Page 51: What Does Corporate America Think of 2.0?](https://reader038.vdocuments.us/reader038/viewer/2022102813/54798a22b4af9fd60e8b4797/html5/thumbnails/51.jpg)
how to talk to your bosses about technology
Comparisons instead of demosPresent theories and frameworks, not jargon
- Grounded in bullet-proof previous workPresent data, narratives, case studies
- Not about Google, Amazon, etc.Activate peer effects
![Page 52: What Does Corporate America Think of 2.0?](https://reader038.vdocuments.us/reader038/viewer/2022102813/54798a22b4af9fd60e8b4797/html5/thumbnails/52.jpg)
“If only HP knew what HP knows, we would be three times more productive.” - Lew Platt, former CEO of HP
![Page 53: What Does Corporate America Think of 2.0?](https://reader038.vdocuments.us/reader038/viewer/2022102813/54798a22b4af9fd60e8b4797/html5/thumbnails/53.jpg)
![Page 54: What Does Corporate America Think of 2.0?](https://reader038.vdocuments.us/reader038/viewer/2022102813/54798a22b4af9fd60e8b4797/html5/thumbnails/54.jpg)
![Page 55: What Does Corporate America Think of 2.0?](https://reader038.vdocuments.us/reader038/viewer/2022102813/54798a22b4af9fd60e8b4797/html5/thumbnails/55.jpg)
how to talk to your bosses about technology
Comparisons instead of demosPresent theories and frameworks, not jargon
- Grounded in bullet-proof previous workPresent data, narratives, case studies
- Not about Google, Amazon, etc.Activate peer effectsAnticipate and allay concerns
![Page 56: What Does Corporate America Think of 2.0?](https://reader038.vdocuments.us/reader038/viewer/2022102813/54798a22b4af9fd60e8b4797/html5/thumbnails/56.jpg)
how to talk to your bosses about technology
Comparisons instead of demosPresent theories and frameworks, not jargon
- Grounded in bullet-proof previous workPresent data, narratives, case studies
- Not about Google, Amazon, etc.Activate peer effectsAnticipate and allay concernsShow that you understand their problems
![Page 57: What Does Corporate America Think of 2.0?](https://reader038.vdocuments.us/reader038/viewer/2022102813/54798a22b4af9fd60e8b4797/html5/thumbnails/57.jpg)
how to talk to your bosses about technology
Comparisons instead of demosPresent theories and frameworks, not jargon
- Grounded in bullet-proof previous workPresent data, narratives, case studies
- Not about Google, Amazon, etc.Activate peer effectsAnticipate and allay concernsShow that you understand their problemsDon’t treat them like geeks, or dopes
![Page 58: What Does Corporate America Think of 2.0?](https://reader038.vdocuments.us/reader038/viewer/2022102813/54798a22b4af9fd60e8b4797/html5/thumbnails/58.jpg)
learn morehttp://www.20adoptioncouncil.com/
case studies coming