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what does a marketing plan include

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Page 1: What does a marketing plan include
Page 2: What does a marketing plan include

A market plan summarizes the firm’s plan of action to reach it’s marketing objective.

Page 3: What does a marketing plan include

Comprises of:

Page 4: What does a marketing plan include
Page 5: What does a marketing plan include

Role of research

Page 6: What does a marketing plan include
Page 7: What does a marketing plan include

Strong relationships

between:

1.Co-workers

2.Suppliers, distributors,

partners

3.Stakeholders, media,

government

Page 8: What does a marketing plan include

REMEMBER!

Page 9: What does a marketing plan include

Disclaimer:This presentation was created by RAMINDER SINGH, Thapar University during an internship by Prof. Mathur, IIM Lucknow.http://www.iiminternship.com/


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