does your marketing educate?
DESCRIPTION
If you are a subject matter expert or a teacher, trainer or coach but are shy about promoting your services, here's an infograph that shows you why YOU are already a great marketer. Marketing is not about being pushy. It is about understanding what your prospect need and providing them with a way to reach their goals. Isn't that what you want to do? The full post can be viewed at http://www.louisachan.com/marketing-that-educates/ Enjoy! and leave me a comment or feel free to share it if you find it helpful More information at http://www.louisachan.com/marketing-that-educates/TRANSCRIPT
Educators Make Good Marketers
They Define Gaps
Analyze trainingneeds
Designcurriculum to bridge the "Gap"
Form series ofuseful lessons
Design and deliver training
Research targetmarket challenge
Design contentto addresschallenges
Prepare series ofvaluable content
Demonstrate howto solve problems
MARKETERSEDUCATORS
1
They Bridge Gaps
EDUCATORS MARKETERS
Design content
Explain Explain
Educate
Provide solutions
Help prospectsget to wherethey want to be
Demonstrate
Walk studentsthrough learningprocess
Design content
2
Educate
Ask self discovery questions
?
Ask probingquestions
Lead prospectscloser to brand
Identify what'smissing
Createawareness
EDUCATORS MARKETERS
They Ask Questions3
Createawareness
?
Set up action plan & structures towards goals
?I amListening
Trained to listenfor NEEDS
Monitorconversationsand topics ofconcern
Watch customerbehaviors
Organize surveys: listen to views.
Understand the importance of observing and listening
You AlreadyHave Marketing Skills!
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EDUCATORS MARKETERS
They Listen4