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WHAT DO NEW ELECTRONIC COMMUNICATION MEDIUMS AND PACE OF TECHNOLOGICAL CHANGE MEAN FOR AN ORGANISATION’S BRAND AND COMPETITIVENESS IN ATTRACTING CLIENTS AND CUSTOMERS TO ITS BUSINESS?

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Page 1: WHAT DO NEW ELECTRONIC COMMUNICATION MEDIUMS AND PACE OF TECHNOLOGICAL CHANGE MEAN FOR AN ORGANISATION’S BRAND AND COMPETITIVENESS IN ATTRACTING CLIENTS

WHAT DO NEW ELECTRONIC COMMUNICATION MEDIUMS AND PACE OF TECHNOLOGICAL CHANGE MEAN FOR AN ORGANISATION’S BRAND AND COMPETITIVENESS IN ATTRACTING CLIENTS AND CUSTOMERS TO ITS BUSINESS?

Page 2: WHAT DO NEW ELECTRONIC COMMUNICATION MEDIUMS AND PACE OF TECHNOLOGICAL CHANGE MEAN FOR AN ORGANISATION’S BRAND AND COMPETITIVENESS IN ATTRACTING CLIENTS

PRO BONO AUSTRALIA’S AUDIENCE

• 100,000 visitors each month

• Over 90,000 subscribers

• Over 30,000 Social Media supporters

• Growing by over 400 subscribers each week

Page 3: WHAT DO NEW ELECTRONIC COMMUNICATION MEDIUMS AND PACE OF TECHNOLOGICAL CHANGE MEAN FOR AN ORGANISATION’S BRAND AND COMPETITIVENESS IN ATTRACTING CLIENTS

OUR CURRENT HOME PAGE

Page 4: WHAT DO NEW ELECTRONIC COMMUNICATION MEDIUMS AND PACE OF TECHNOLOGICAL CHANGE MEAN FOR AN ORGANISATION’S BRAND AND COMPETITIVENESS IN ATTRACTING CLIENTS

SSHH… OUR NEW HOME PAGE

Page 5: WHAT DO NEW ELECTRONIC COMMUNICATION MEDIUMS AND PACE OF TECHNOLOGICAL CHANGE MEAN FOR AN ORGANISATION’S BRAND AND COMPETITIVENESS IN ATTRACTING CLIENTS

CROSS PROMOTION

Page 6: WHAT DO NEW ELECTRONIC COMMUNICATION MEDIUMS AND PACE OF TECHNOLOGICAL CHANGE MEAN FOR AN ORGANISATION’S BRAND AND COMPETITIVENESS IN ATTRACTING CLIENTS

OUR EMAIL TEMPLATE

Page 7: WHAT DO NEW ELECTRONIC COMMUNICATION MEDIUMS AND PACE OF TECHNOLOGICAL CHANGE MEAN FOR AN ORGANISATION’S BRAND AND COMPETITIVENESS IN ATTRACTING CLIENTS

TONE OF VOICE

Page 8: WHAT DO NEW ELECTRONIC COMMUNICATION MEDIUMS AND PACE OF TECHNOLOGICAL CHANGE MEAN FOR AN ORGANISATION’S BRAND AND COMPETITIVENESS IN ATTRACTING CLIENTS

MULTI CHANNEL COMMUNICATION

Page 9: WHAT DO NEW ELECTRONIC COMMUNICATION MEDIUMS AND PACE OF TECHNOLOGICAL CHANGE MEAN FOR AN ORGANISATION’S BRAND AND COMPETITIVENESS IN ATTRACTING CLIENTS

SOCIAL MEDIA OPTION… OVERLOAD

Page 10: WHAT DO NEW ELECTRONIC COMMUNICATION MEDIUMS AND PACE OF TECHNOLOGICAL CHANGE MEAN FOR AN ORGANISATION’S BRAND AND COMPETITIVENESS IN ATTRACTING CLIENTS

OOPS…

Page 11: WHAT DO NEW ELECTRONIC COMMUNICATION MEDIUMS AND PACE OF TECHNOLOGICAL CHANGE MEAN FOR AN ORGANISATION’S BRAND AND COMPETITIVENESS IN ATTRACTING CLIENTS

CONCISE & VISUALLY APPEALING

Page 12: WHAT DO NEW ELECTRONIC COMMUNICATION MEDIUMS AND PACE OF TECHNOLOGICAL CHANGE MEAN FOR AN ORGANISATION’S BRAND AND COMPETITIVENESS IN ATTRACTING CLIENTS

AUSTRALIAN INSTITUTE OF COMPANY DIRECTORS

Page 13: WHAT DO NEW ELECTRONIC COMMUNICATION MEDIUMS AND PACE OF TECHNOLOGICAL CHANGE MEAN FOR AN ORGANISATION’S BRAND AND COMPETITIVENESS IN ATTRACTING CLIENTS

SOCIAL MEDIA & ADVOCACY

Page 14: WHAT DO NEW ELECTRONIC COMMUNICATION MEDIUMS AND PACE OF TECHNOLOGICAL CHANGE MEAN FOR AN ORGANISATION’S BRAND AND COMPETITIVENESS IN ATTRACTING CLIENTS

TELL THE STORIES OF YOUR COMMUNITY

Page 15: WHAT DO NEW ELECTRONIC COMMUNICATION MEDIUMS AND PACE OF TECHNOLOGICAL CHANGE MEAN FOR AN ORGANISATION’S BRAND AND COMPETITIVENESS IN ATTRACTING CLIENTS

MAKE IT EASY TO ACT

Page 16: WHAT DO NEW ELECTRONIC COMMUNICATION MEDIUMS AND PACE OF TECHNOLOGICAL CHANGE MEAN FOR AN ORGANISATION’S BRAND AND COMPETITIVENESS IN ATTRACTING CLIENTS

THE RIGHT MEDIA MIX

Page 17: WHAT DO NEW ELECTRONIC COMMUNICATION MEDIUMS AND PACE OF TECHNOLOGICAL CHANGE MEAN FOR AN ORGANISATION’S BRAND AND COMPETITIVENESS IN ATTRACTING CLIENTS

SUCCESS WITH SOCIAL MEDIA

Page 18: WHAT DO NEW ELECTRONIC COMMUNICATION MEDIUMS AND PACE OF TECHNOLOGICAL CHANGE MEAN FOR AN ORGANISATION’S BRAND AND COMPETITIVENESS IN ATTRACTING CLIENTS

RETURN ON INVESTMENT