WHAT DO CUSTOMERS LOOK

FOR IN YOUR BUSINESS?

Have you ever wondered if your customers feel

satisfied with your service? Let’s take a good look

in the customers’ point of view and examine what

they consider to be relevant in assessing a

service.

ARE YOU RELIABLE?

Consumers look whether they can depend on you

to do the service accurately. Is it consistent all

through your various channels? If your mortar-and-

brick stores provide on time delivery and

accommodation, then your online shop should be

able to do that too.

CAN THEY TRUST YOU ENOUGH?

How do consumers know if you can give what they

need? This is through showing that you have

sufficient expertise and skills. This way they will

feel safe and secure to use your service offering.

ARE YOU ABLE TO PROVIDE TANGIBLE

SERVICES?

If your business offering is a virtual office,

physicality of the service is important. Are the

equipment and communication tools complete?

Being able to provide the necessary things for the

customer all throughout the service completes the

whole customer experience.

DO YOU EXHIBIT EMPATHY?

No matter how good you are at providing quality

service, if your people don’t give genuine concern

to the consumers, then they will never patronize

your product. Individualized attention is one of the

things that add value to your service so make sure

to utilize it.

HOW FAST CAN YOU RESPOND?

Consumers, like business people, don’t have all

the time in the world. Make them wait for a few

minutes and they will quickly transfer to another

company. That’s why your prompt service and

willingness to help should never be lacking

whenever you serve your customers.