What communication is -The term communication is derived from the Latin root munia meaning service. The latin words communia/communis(common) or communicare (commoness)connote mutual help,exchange and interaction,a ‘commonness’of those belonging to the same community.

A important aspect of human behaviour and symbolizes human beings ability-convey opinions,feelings,information, ideas to others(written or spoken)body language/signs.It is an integral part of life.

BUSINESS COMMUNICATIONBusiness communication-The word business

stands for any economic activity which is undertaken with view to earn profit and the communication undertaken in the process of this activity is termed as “business communication”

ORAL LATERAL

WRITTEN DIAGONALFORMAL INWARDINFORMAL OUTWARDUPWARD NONVERBALDOWNWARD

Lateral Communication

Diagonal Communication

Marketing Manager Production Mgr

Marketing Manager Training Manager

Marketing Supervisor Training Supervisor

Vertical Communication

Marketing Manager

Upward communication

Downward Communication

Marketing Supervisor

DEFINITIONMeaning-The word communication is used in

common talk, usually to mean speaking or writing or sending a message to another person.

Communication is much more . Ensuring that the messages reach the target audience and the receiver understands and responds to the messages that we receive.

“For communication to be effective there has to be both information and meaning in the content and meaning requires communication.”

Peter F Drucker

MeaningCommunication is central to everything that we

do.We do things in Organizations. Family school,colleges,community groups,our city,town,the organizations where we live.

Our activities succeed or fail/ goals achieved or not is in accordance to the ability to communicate effectively with other members.

Organization is held together by communication- Organisations cannot function without communication(e.g Multinational company’s spread all over the world can function like a single unit)

Contd:The primary element in the skills of

management is competence in communication.

It is a tool with which we exercise influence on others,bring about changes in the attitudes and views of our associates,motivate them and establish and maintain relations with them.

To accomplish our goals we have to improve our skills of communication.

contdCommunication is an important aspect of

behavior,human communication is affected by all factors that influence human behavior.

In the last sixty years ,the study of human communication has been strengthened by contribution from many discipline. Definitions,descriptions of the process,and analyses of the elements of communication have been developed by many scholars.

Nature of communication Characteristics which define the nature of

communication. 1 It is a process: In which there are some

identifiable interrelated events which are initiated by the sender. This is followed by encoding messages,through some channel till the receiver receives the message and ends the process with the feedback.

2.It is inevitable: Communication is essential a physical, social and psychological exercise.(all physical comforts-not allowed to read & write-mentally deficient )

Contd3.Meaning based: to be able to refer to things

in the real world-name things,states,events & attributes,by using words.-able to link words together so to create meaningful sentences and language.-clear headed in what we say.

4.Intentional and unintentional: convey what we don’t wish. “We cannot ,not communicate”

5. Communication is systematic: Every component of communication is affected by the other. Sender-message-receiver.

6. A two way traffic : involvement of two people, ie,sender and receiver .-complete when there is a receiver. Example- hundreds of memos, warning letters sent by the director in an organisation- complete when it is received read and understood.

- exchange of views, opinions,and directions it involves both parties.

- Upward communication/downward communication.

• Messages,directives,and opinions –downward• Grievances,complaints,opinions feelings and points- upward.

Encoding

Decoding of Feedback

Decoding

Encoding of Response

Idea sender Receiver

Feedback Perceived meaning.Internal response

Message

Channel

7. Social Process: A process which helps him to interact and socialize.

8.A dynamic process: “Ever changing”not constant or one time.

9.Continuous process: On going process- one interaction follows another.

10. Involves interaction and transaction:- exchange ideas and information –influence –share and exchange ideas etc.

contd11.It is spiraling process: Does not start /grow at

the same level.-difference in the abilities of sender and receiver.-impact of noise and time.Takes a spiral shape

before it gets completed and reaches the receiver.

12.It is contextual: Happens with reference to a context.The same words would mean different. e.g(Chair)dennotative .Chairs the committee(connotative)

13. Needs proper understanding: Clear and concisely.

14.Leads achievement of the organisational objective:

15. Dispels misunderstanding: Clear understanding between persons- building camaraderie.

16. It has four specific skills: - Reading - Writing - Speaking - listening

17. It is all pervasive: Inevitable in an organisation.

- delegate

- co-ordinate activities

- managerial decisions

18. It shares thoughts and ideas, which produce response.

19.It is the life blood of the business/organization.

- effective communication network.(exist,grow,survive)

- achieve organizational goals(products,profit ,progress

Classification of communicationCommunication is classified –number of persons receive the message.

Intrapersonal communication- involves in one’s own mind.(feelings and thinking)

Interpersonal communication-Exchange of message between two persons

(conversation, dialogue,interview)

Group communication-small or large groups.(club)

contdMass communication- message sent to large

groups(newspaper,radio,television)

Communication can be classified on the medium employed.

- Verbal communication(written or spoken)• Speaking,listening, writing, reading and thinking.• Oral/written communication. -Non verbal communication: signs, gestures, facial expression.(wordless message)

ContdNon verbal communication can be identified:- -Personal space(proxemics) - Sense of smell(olfactics) - time(chronemics)

• Meta communication:-Speakers choice of words unintentionally communicates more than the actual words .(Flattering remark)

• Informal, formal,upward,downward,lateral or diagonal.

Importance Effective communication:-Most important ingredient of an organisation.

Organisation –effective communication system.

Achievement of organisational objectives . - Proper coordination - Integration of employees in an organisation.• Social glue –keeps the organisation together.• Inhances own productivity and Organisations.

(Dhirubhai Ambani)

Benefits

Effective communicati

on

EnhancedProfessionalimage

Strongerdecision making

Increaseproductivit

y

Quicker problem solvingHealthier

business relationshi

p

Improvedcustomer

relationship

Increased

awareness among

Better quality of document

s

Lesser misunderstandin

g

ExerciseCommunication for better relationships. To understand how another person

communicates is getting into his/her CAVE.

C---CULTURE----------------------A---ATTITUDE----------------------V--VALUES-----------------------E---EXPECTATIONS----------------------

Non verbal communicationTypes of non verbal communicationBody Language(Kinesics)-Body language

(Kinesics) is the way body communicates by its physical movements- look at inner state of emotions –expressed through different parts of the body-physical movement- nodding,blinking,shrugging waving

Facial expression-divulge hidden emotions-anger annoyance,confusion,joy,love ,sorrow,interest

Non VerbalEye contact—Best indicator- angry/the

eyebrows

Posture-relax,slouch(self confidnce)Gestures-tapping ,fidgeting,tapping

foot(nervousness) clenched fists-angerBody shape-fat,thin,tall(dominance)cannot do

much-posture,dressing Smell and touch-approval,emotionsSilence

Sign language-symbols/visual audio symbols-bell

Paralanguage-para means like(like language is the way we use our voice I uttering words –pitch,volume

SpeedStress on wordsSpace language(Proxemics) use of space. 1.5

ft complet circle –meeting setting

Surroundings-Room Setting/officeTime--punctuality-waiting time/doctor (special skills)-time given to task-Time given to a person