Supported by:

Your essential event for school leaver recruitment

CAREERLIVE

What

2 & 3 March 2018 / Birmingham23 & 24 March 2018 / Liverpool12 & 13 October 2018 / London

WhatCareerLive.co.uk

For further information contact Sam Search on +44 (0)20 8394 5273

sam.search@vmgl.com

#WhatLive

11 & 12 October 2019 / London28 & 29 Feb 2020 / Birmingham20 & 21 March 2020 / Liverpool

Who visitedin 2018? Careers Advisors

Parents/guardians

Students

4%

33%

63%

When do visitors attend?

FRIDAY

SATURDAY

58%

42%

*Statistics are based on average results from shows in 2018

Why choose What Career Live?

Co-location with What University Live?

Who attends?

Why Friday and Saturday?

What Career Live? is an essential event in the school calendar, attracting thousands of students, parents and careers advisors to multiple locations across the UK. With more and more school leavers now considering the alternatives to attending university, What Career Live? provides an invaluable opportunity for visitors to research the full range of apprenticeships, school leaver programmes and professional training schemes all under one roof.

What Career Live? provides exhibitors with a direct and effective forum to promote themselves effectively on a national scale, through high profile branding to a large audience of diverse school leavers.

The event is co-located with What University Live? a national

event which showcases the routes into higher education.

The co-location of the two events gives

students the unique opportunity to consider all their options side-by-side and makes this a must-attend event for anyone looking to make an informed choice

about their future.

With the majority of school groups attending on the Friday, the Saturday offers parents and guardians the chance to attend with their children. As parents and guardians are becoming increasingly involved in career decisions, holding the event on a Saturday enables them to gather information so that they can give more informed advice. The event features a dedicated Parents’ Advice Theatre & Lounge.

Parents and guardians who will be involved in the career decision-making process

Individual students seeking an alternative to attending university

A diverse range of school groups from across the UK

Careers advisors who actively offer students careers guidance and support

“Pre-event marketing was clearly very good as visitors were focused, engaged and had great questions.” Nadine Barr, Resourcing Brand Officer, Grant Thornton

For further information contact Sam Search on +44 (0)20 8394 5273 sam.search@vmgl.com WhatCareerLive.co.uk

An extensive marketing campaignWhat Career Live? is supported by a big impact national marketing campaign that offers high-visibility branding opportunities for the organisations involved. The event is co-promoted alongside What University Live?

The campaign will encompass:

• TV advertising• Radio advertising• Outdoor advertising• Online advertising• National newspaper advertising• Promotion via social media

including Facebook and Twitter• Extensive PR campaign designed to

promote the benefits of attending university and careers fairs

School liaison officer

A dedicated school liaison officer will make contact with sixth form schools and colleges. The liaison officer’s role will be to promote the exhibition and to register and prepare students before they attend.

* Correct at time of going to press. The organisers reserve the right to alter the marketing campaign where necessary.

This will include:

• Sending pre-event promotional materials to schools such as posters, leaflets, letters, emails and advisory information

• Sending pre-event promotional materials to parents via email

• Guiding schools and students through the pre-registration process

• Offering a coach subsidy to school groups

Who exhibits?Past recruiters at What Career Live? include:

• Accenture

• Access To Music

• Aldi

• Amazon

• Aon

• Arcadia

• The Army

•The Automated

Technology Group

• Boots

• Civil Service Fast Track

• Clarkson Evans

• Coca-Cola European Partners

• Colas Rail

• Deloitte

• DHL

• DPDgroup UK

• DSTL

• EY

• Hellmann Worldwide Logistics

• Highways England

• House Building Careers

• HSBC Bank

• HS2

• IBM UK

• ICAEW

• Iceland

• Institute and Faculty

of Actuaries

• JD Wetherspoon

The NEC Birmingham is the UK’s No 1 venue for trade and consumer shows and is located in the heart of the UK.

Olympia London is an iconic national venue, where ultra-modern capabilities are paired with an incredible Grade II listed building.

Exhibition Centre Liverpool is a multi-million pound events complex that accompanies ACC Liverpool on the former King’s Dock.

• Jaguar Land Rover

• J.P Morgan

• Kaplan

• KPMG

• McDonald’s Restaurant

• Mercedes-Benz UK

• Microsoft

• Mitchell & Butler

• National Apprenticeship

Service

• National Grid

• NHS Health Education England

• PwC

• Raleigh International

• Redrow Homes

• Rolls-Royce

• Royal Air Force

• Royal Navy

• RSM

• Superdrug & Savers

• Tata Steel

• The Nielsen Company

• Unilever

• VINCI Construction UK

• Walkers Snacks

• Warner Brothers

12345How you can get involved

Stand Package Seminar Session WhatCareerLive .co.uk

Publications Sponsorship Opportunities

• Shell stand (or space only), name board and stand lighting

• Profile entry in What Next? magazine, which is distributed free of charge to the UK’s top schools as well as to every visitor at the exhibitions as the show guide

• Year long profile on www.WhatCareerLive.co.uk

• Year long access to the database of attendees*

• Exposure in the comprehensive marketing campaign

• Thorough and ongoing personal organisational support prior to the exhibition and on exhibition days

• Refreshments at the exhibition

• 30 minute presentation

• Dedicated logo board within the presentation theatre

• Logo and company name on onsite signage and leaflets at the event

• Logo and company name on the presentation pages of the website

• Logo and company name in What Next? Magazine the official show guide

• Opportunity to distribute literature within your presentation

• Promotion in What Career Live? eshots

• Background takeover (1 week)

• Extended company profile (12 months)

• Latest vacancy (3 months)

• Banner (1 month; 658x100px)

• SchoolLeaverMail

• Microbar (1 month; 120x60px)

WhatNext? Magazine

• 3-page sponsored feature

• Cover position

• Double-page spread

• Full page advert

• Half page case study

• Half page advert

Options: A Parent’s Guide

• Double-page spread

• Single-page profile

• Registration area

• STEM Challenge

• Parents’ & Advisors’ Lounge

• Student Union

• Careers Advice Lounge

• Hanging banner

• Vehicle placement

• Branded carrier bags (not including print costs)

• Carrier bag insert

• Leaflet distributor

• Floor tiles (per tile)

• Registration slides (on plasma screen)

• Highlighted entry on floorplan

The Creative CornerThe Creative Corner gives students the chance to learn more about how to get into a career in creative industries including advertising, the arts, music, broadcasting, journalism and PR. Previous sponsors include the

Royal Central School of Speech & Drama.

The Careers TheatreA lively and stimulating

presentation theatre for organisations to profile their establishments, during a 30 minute talk.

Promote your brand “on the big screen”

and connect with a large audience. The programme

includes an Apprentice Panel Q&A which exhibitors can put forward an apprentice for.

STEM ChallengeStudents can put their

practical skills to the test and be in for a chance of winning a prize from a top engineering company.

Previous sponsors include Rolls Royce, Schneider

Electric and Laing O’Rouke.

Mock Assessment Centre

Visitors can get an insight into the tasks and practical exercises

they are likely to face. They will

be able to practice their skills in a risk-free

environment and benefit from professional feedback and coaching support.

CV ClinicStudents can book a one-to-one consultation with a CV specialist for advice on how to highlight their strongest attributes and

present a professional looking CV.

Careers Advice LoungeIndependent careers advisors

will offer advice and guidance on how to

approach the selection process and discuss

student career ambitions.

The Parents’ & Advisors’ Theatre & Lounge

The Parents’ & Advisors’ Theatre & Lounge is where parents can receive

guidance from experts and take a break from

the exhibition. Previous sponsors include EY.

For further information contact Sam Search on +44 (0)20 8394 5273 sam.search@vmgl.com WhatCareerLive.co.uk

Student Advice TheatreStudents can receive impartial advice at this popular theatre on topics around their career path and personal development.

Why do visitors attend the exhibition?More than just a careers fair, What Career Live? offers a host of interactive features to aid visitors in their career decisions. A visit to What Career Live? will be an experience and not just a fair!

Features to attract and engage with school leavers

Feedback and statistics

“The location has worked really well, it’s been one of our most successful events.”Kat Ward, Student Recruitment Lead

“It’s been great for brand awareness.”Farhad Nazeer, Assistant Manager

“What Career Live? enables young people to understand the options available to them, whether that be an apprenticeship, traineeship or university.” Sue Husband, Director

“We’ve really enjoyed having the chance to educate people about apprenticeships because there’s not enough information out there.” Eleanor Longmar, Analyst

“I found the standard of students that we were speaking to very impressive. It’s great to see students’ aspirations being so high.”Robbie Tosh, Marketing Executive

“It’s been good to see such diversity and a wide range of students who are looking to build the foundations of a successful career.” Philip Sartain, Early Careers Lead

“We’ve met a wide variety of engaged students and parents. It’s been great to speak to students from London, who haven’t heard of us previously.” Amanda Kenningley, Schools & Colleges Liaison Officer

of visitors rated their visit good or excellent

of students would re-locate for the right opportunity

80%

85%

The best school leaver event I have ever been to.”

Jack Denton,Co-founder

“I’m going to recommend this event to all my friends.”Alison Crossman, Cambridge (parent)

Year GroupYear 10Year 11Year 12Year 13

19 years and older

49%13%

6%17%

15%

Types of schoolsState School

Independent School

Academy

Grammar School

Sixth Form College

Free School

City Technology College

27%

11%

20%6%

31%

1% 4%