What Are We Doing Today?

What is Innovation

Why is it important

Think differently about your audience

Where do good ideas come from?

Be Inspired!

We’ve always done it like this…

The Financial Crisis

So what does this all mean to me?

We’ve always done it like this…

Insanity –

“Doing the same thing over and over again

and expecting different results”.

You may stay the

same but the

world moves on!

Albert Einstein

What is Innovation?

Innovation is the application of better solutions that meet new requirements, unarticulated needs, or existing market needs.

This is accomplished through more effective products, processes, services, technologies, or ideas that are readily available to markets, governments and society.

The term innovation can be defined as something original and, as consequence, new that "breaks into" the market or society. One usually associates to new phenomena that are important in some way.

"An innovation is something original, new, and important—in whatever field—that breaks in to (or obtains a foothold in) a market or society".

What are the benefits of being

Innovative?

To you

Motivation

New ideas – ownership

Keeping up with your piers

Your organisation

Improve efficiency

Improve quality

Increase market share

Increase awareness of your organisation

Keeping up or being ahead of the ‘competition’

Being seen by competition as forward thinking – ahead of the game!

Keeping the organisation fresh and modern

Caught in time

Every picture tells a story

Back to the Future

The camera never lies

Over exposed

Lessons learnt:

Emotional attachment to the brand

Prolong the life of existing technology

Tried to dismiss it

Ignored new technology

Living in photographic universe

base strategy around users, rather than the

existing business model

Blackberry

Failed to –

anticipate consumers not business customers would drive smart phone revolution

Blind to App economy

Smart phones developed into fully fledged mobile entertainment

Didn’t listen to consumer – kept the keyboard not touch screen

The Problem - it was is no longer clear what the store was for

Awareness Test

http://www.youtube.com/watch?v=mvNb

XB722eI

Think differently about your Donors /

Customers / Audience

Get to know them

Let them get to know you too

Ideas

Challenge assumptions

Re-word the problem

Think in reverse

Express yourself through different media

Connect the Unconnected

Use random input

Mind map possible ideas

Pick up a picture

Take an item

Shift Perspective

Employ enablers

Belief in yourself.

Creative loafing time.

Change of environment

Shutting out distractions

Fun and humuor

Key Points

The ability to generate new ideas is an essential work skill today.

consciously practicing techniques that force your mind to forge new connections, break old thought patterns and consider new perspectives.

Where Do Good Ideas Come From ?

Steven Johnson

http://www.youtube.com/watch?v=NugR

ZGDbPFU

Twitter

Charity Digital News

100,000 donations in 2013

£2.5 million

70% increase from previous year

More generous donations than Facebook

Ihobo

http://www.youtube.com/watch?v=1bfIT9

Ez1h0

Comic Relief

Amount Raised on Charity Challenge Expeditions for Comic Relief: £3,326,142!

Breast Cancer Campaign, Fundraising Manager

Amount Raised on Charity Challenge Expeditions for Breast Cancer Campaign: £81,000

Breakthrough Breast Cancer, Events Executive

Amount Raised on Charity Challenge Expeditions for Breakthrough: Over £750,000

Overseas Challenges -

Flash Mob

http://www.youtube.com/watch?v=ZMG2

vNVq0ww

How Would You Do It?

3 case studies

Akshaya Patra - Poverty relief

Dogs Trust - animals

Kelvingrove refurbishment appeal - arts

Akshaya Patra

(abundant, inexhaustible vessel)

Background

Close to 8.1 million underprivileged children in India are out of school and in child labour in order to earn a single meal in a day. (Source:www.worldbank.org.in)

Started modestly in 2000 to feed 1500 children from a temporary kitchen in Bangalore, the organisation now feeds over one million children on a daily basis in government schools, through 17 state-of-the art kitchens in seven states.

Akshaya Patra’s largest kitchen, in Hubli-Dharwad, Karnataka, prepares meals for 185,000 children in less than five hours.

Akshaya Patra’s set its goal to be able to feed one million children each school day by 2010. In 2008 the organisation was inching towards its goal – 850,000 children were being fed. However, they needed more funds to be able achieve their ultimate goal.

How They Did It

1) Creating a simple and effective message,.

2) All of its corporate partners were encouraged to use Akshaya Patra’s screensaver as their default..

3) Akshaya Patra provides extensive information on its operations to show quite openly how it manages its funds

Online Campaign – ‘feeding one million children daily’

Dogs Trust

Background

Dogs Trust is the largest dog welfare charity in the United Kingdom.

Every year, Dogs Trust looks after around 15,000 abandoned dogs at its nationwide network of 17 re-homing centres.

The Trust aims to find new homes for all dogs and no healthy dog is ever destroyed.

So DT needed a major fundraising drive to enable the organisation to refurbish existing re-homing centres and build new centres

How They Did It

A pound each week, you can sponsor one of DT’s longer-term residents and help to keep it, and the other dogs in DT’s care, safe and happy.

DT set out to build strong relationships with its donors

All materials were bright and cheerful with no harrowing images, so donors could open the mail without fear.

Welcome pack; canine ID card, certificate of sponsorship, a fridge magnet and car sticker.

Three updates a year from their dog.

Sponsors also receive the Trust’s tri-annual magazine, Wag

‘will you be my best friend?’

Results

mailing to the existing DT’s database

with ROIs of around 1:12 (for every £1.00 invested, an immediate response of £12.00 came back).

Recruitment advertisements

in the UK national press

ROI of 1:7

Direct Response television =

ROI’s of 1:4

Kelvingrove

Background

Kelvingrove Art Gallery and Museum was opened in 1901 and for many

years has been the most visited museum in the UK outside London.

The building required significant physical refurbishment. During temporary

closure, a comprehensive project to improve physical and intellectual access

to both the building and the internationally significant collections.

The building is the ‘most loved building in Glasgow’ and there was a high

level of public expectation and interest in the project as a whole, which the

organisers sought to reflect in the tone of the fundraising campaign.

What needed to be done

£5 million towards the £27.9m cost of the refurbishment of Kelvingrove Art Gallery and Museum

Pursue complimentary opportunities to extend the scope of the project

To do this in a way that reflected the strong sense of ownership and fondness which people had for Kelvingrove

How They Did It

engage with traditional supporters of major capital projects

the Chairman of Trustees and his active leadership

all donors, regardless of the value of their donation would have their name permanently inscribed within the building.

Kelvingrove had been important in their lives should be able to make donations in memoriam.

5,000 individuals have made more than 9,000 donations

Financial success & inspired thousands to contribute

visitor figures increased (over 3.2 million in the first year).

“I have not failed. I have just found 10,000

ways that wont work”.

Thomas Edison

“Attitude is a little thing that makes a big

difference”

Winston Churchill

Famous Failures

http://www.youtube.com/watch?v=2dbeJ

kY6QGk

Ideas & Inspiration

Focus on your goal

Don’t be scared of change and don’t be afraid to fail.

Innovation helps internally as well as externally

If you stand still for too long the water will go stagnent – ( Kodak, Blackberry)

Change with the times BUT have a clear message –Woolworths)

Know and understand who you are talking to.

There are loads of inspirational ideas out there –embrace them!

Just do it!

Here’s to the crazy ones.

http://www.youtube.com/watch?v=8rwsu

XHA7RA

Helen Maynard-Hill

Helen.maynard-hill@ifc..tc

www.FirstFridayFundraiser.nl