What are the tasks necessary

Successful Marketing

Management?

for

Developing Marketing Strategies and Plans

Identify potential long-run opportunities using market experience & core competencies

Capturing Marketing Insights

Closely monitor marketing environment to assess market potential & forecast demands.

Connecting with Customers

Develop strong, profitable, long-term relationships

with customers

Building

Paying close attention to competitors anticipating their moves and knowing

how to react quickly and decisively.

Shaping the Market Offerings

Provide leasing, delivery, repair, and training as part of its product offering.

Delivering Value

Properly deliver the value embodied in the products and services.

Communicating Values

Set up mass communication programs

Personal communications, in the form of direct and

interactive marketing

Creating successful Long-Term Growth

Initiate new-product development, testing, and launching as part of long-term planning.

Credits:

• Based on Chapter 1 of 'Marketing Management' by Kotler Keller

• Images from: www.resource9.com www.go2markets.com www.elegantthemes.com www.sjog.org.au visual.ly www.socialmediatoday.com alphapricing.com

Thank You!

Created by Gaurav Rampuria, IIT Guwahati, during an internship by Prof. Sameer Mathur, IIM Lucknow.

www.IIMInternship.com