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What are the tasks necessary
Successful Marketing
Management?
for
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Developing Marketing Strategies and Plans
Identify potential long-run opportunities using market experience & core competencies
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Capturing Marketing Insights
Closely monitor marketing environment to assess market potential & forecast demands.
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Connecting with Customers
Develop strong, profitable, long-term relationships
with customers
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Building
Paying close attention to competitors anticipating their moves and knowing
how to react quickly and decisively.
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Shaping the Market Offerings
Provide leasing, delivery, repair, and training as part of its product offering.
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Delivering Value
Properly deliver the value embodied in the products and services.
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Communicating Values
Set up mass communication programs
Personal communications, in the form of direct and
interactive marketing
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Creating successful Long-Term Growth
Initiate new-product development, testing, and launching as part of long-term planning.
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Credits:
• Based on Chapter 1 of 'Marketing Management' by Kotler Keller
• Images from: www.resource9.com www.go2markets.com www.elegantthemes.com www.sjog.org.au visual.ly www.socialmediatoday.com alphapricing.com
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Thank You!
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Created by Gaurav Rampuria, IIT Guwahati, during an internship by Prof. Sameer Mathur, IIM Lucknow.
www.IIMInternship.com