What are the tasks necessary
Successful Marketing
Management?
for
Developing Marketing Strategies and Plans
Identify potential long-run opportunities using market experience & core competencies
Capturing Marketing Insights
Closely monitor marketing environment to assess market potential & forecast demands.
Connecting with Customers
Develop strong, profitable, long-term relationships
with customers
Building
Paying close attention to competitors anticipating their moves and knowing
how to react quickly and decisively.
Shaping the Market Offerings
Provide leasing, delivery, repair, and training as part of its product offering.
Delivering Value
Properly deliver the value embodied in the products and services.
Communicating Values
Set up mass communication programs
Personal communications, in the form of direct and
interactive marketing
Creating successful Long-Term Growth
Initiate new-product development, testing, and launching as part of long-term planning.
Credits:
• Based on Chapter 1 of 'Marketing Management' by Kotler Keller
• Images from: www.resource9.com www.go2markets.com www.elegantthemes.com www.sjog.org.au visual.ly www.socialmediatoday.com alphapricing.com
Thank You!
Created by Gaurav Rampuria, IIT Guwahati, during an internship by Prof. Sameer Mathur, IIM Lucknow.
www.IIMInternship.com