what are the pros and cons of database marketing?
TRANSCRIPT
CREATING CUSTOMER VALUE AND CUSTOMER
RELATIONSHIPS
What are the pros and the cons of database mining ?
Identifying the PROSPECTS
Deciding which customers should receive a particular offer
Deepens the
Reactivate the customer purchases
Avoiding serious customer mistakes
Sometimes situations are just not conducive to the database management
Requires a large and well placed investment
Every employee is not customer oriented
Not all customers want a relationship with the company
Sometimes assumptions behind CRM may get wrong
THANK YOU
Jaannasheen SinghIIT(BHU) Varanasi