what are pros and cons of database marketing
TRANSCRIPT
What are the Pros & cons ofDatabase Marketing?
Customer Database is the preciousinformation
Helpful in Identifying prospects
To decide which offer best suits whichCUSTOMER
To deepen the LOYALITY ofcustomer
To Reactivate the customer purchases
To avoid mistakes of the customers
NOT useful at every situation
Too COSTLY!!
Every one is m i g h t n o t b e customer oriented!!
NOT every customer wants relationship withthe company
Sometimes CRM assumptions may FAIL
These slides were Created by V.Sushmitha Reddy, IIITD&M Kancheepuram, during an internship by prof. Sameer Mathur, IIM Lucknow. www.IIMInternship.com