1. 5THINGSThe most important things to know aboutiOS 5 and how it will affect marketers

2. iOS 5was revealed yesterday 3. what does it mean for marketers? 4. 1New notification center 5. 1New notification centerMakes iOS devices more engaging at all times 6. 1New notification centerNotifications on the lock screen are easy to scan 7. 1New notification centerAllows marketers to use notifications in a muchmore effective way 8. 2 Twitter integration 9. 2 Twitter integrationSingle sign-on means easy sharing from all apps 10. 2 Twitter integrationAnd easy photo sharing, too 11. 2 Twitter integration200 million iOS devices + Twitter integration= mass reach 12. 3 PC Free 13. 3 PC FreeNo longer have to plug in to download updates,music or apps 14. 3 PC FreeMarketers and developers no longer have to worryabout users having the latest version of the OS 15. 4 iCloud 16. 4 iCloudBrings all of your data to all of your devices 17. 4 iCloudSince your data goes with you, now thesebecome mobile devices as well 18. 4 iCloudConsumers will experience your brand across all platforms,and expect you to provide a great experience in doing so 19. 5 iMessage 20. 5 iMessageMuch like Blackberry Messenger, integrated messagingwill spur a new channel that users will flock to 21. 5 iMessageBrands will need to understand how to become partof that conversation 22. Want to talkiOS 5?Ben Gaddis VP Growth and InnovationBen.Gaddis@T-3.com | www.T-3.com