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Business by the People, For the People What Leaders Can Learn from Barack Obama Barry Libert Thursday, November 6, 2008

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Page 1: Wharton: Business By The People for the People

BusinessbythePeople,ForthePeople

WhatLeadersCanLearnfromBarackObama

BarryLibertThursday,November6,2008

Page 2: Wharton: Business By The People for the People

WEvoted.HeWon.

Page 3: Wharton: Business By The People for the People

THREELESSONS

Page 4: Wharton: Business By The People for the People

1.LEADERSMUSTCHANGE

Page 5: Wharton: Business By The People for the People

2.SOCIALTECHNOLOGYMATTERS

Page 6: Wharton: Business By The People for the People

3.COMMUNITY‐BASEDACTIVITIESWORK

Page 7: Wharton: Business By The People for the People

380%moreFacebookfriends

280%moreTwitterfollowers

380%moreMySpacesupporters

905%moreYoutubeviews

$639MRAISED

RESULT:BIGNUMBERS

Page 8: Wharton: Business By The People for the People

57MillionUsers

$30Minrevenues

2BInteractions/Month

200F1000Clients

7YEARSLATER

Page 9: Wharton: Business By The People for the People

LEADINGCLIENTSWINNINGTOO!

Page 10: Wharton: Business By The People for the People

NewDiseaseDiscovered

CSD

Page 11: Wharton: Business By The People for the People

CORPORATESOCIALDYSFUNCTION

•  Leadersreluctanttochange•  Lackofinvestmentinsocialtechnologies

•  Unwillingnesstostartcommunityinitiatives

Page 12: Wharton: Business By The People for the People

WHENWEOVERCOMECSD:

•  Change‐BasedLeadership•  SociallyNetworkedBusinesses•  CommunityBasedActivities

Page 13: Wharton: Business By The People for the People

ThankYou!

BarryLibert,ChairmanofMzingaThursday,November6,2008

Businessbythepeople,forthepeople


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