BusinessbythePeople,ForthePeople
WhatLeadersCanLearnfromBarackObama
BarryLibertThursday,November6,2008
WEvoted.HeWon.
THREELESSONS
1.LEADERSMUSTCHANGE
2.SOCIALTECHNOLOGYMATTERS
3.COMMUNITY‐BASEDACTIVITIESWORK
380%moreFacebookfriends
280%moreTwitterfollowers
380%moreMySpacesupporters
905%moreYoutubeviews
$639MRAISED
RESULT:BIGNUMBERS
57MillionUsers
$30Minrevenues
2BInteractions/Month
200F1000Clients
7YEARSLATER
LEADINGCLIENTSWINNINGTOO!
NewDiseaseDiscovered
CSD
CORPORATESOCIALDYSFUNCTION
• Leadersreluctanttochange• Lackofinvestmentinsocialtechnologies
• Unwillingnesstostartcommunityinitiatives
WHENWEOVERCOMECSD:
• Change‐BasedLeadership• SociallyNetworkedBusinesses• CommunityBasedActivities
ThankYou!
BarryLibert,ChairmanofMzingaThursday,November6,2008
Businessbythepeople,forthepeople
