weyn financial poverty pitch
TRANSCRIPT
7/13/2015, 2
Empire TM of Gaming
VISION
Achieved Nielsen Rating
7.1Typical hit show rating
2.5Why? Highlighted Culturally Relevant Fantasy of a Family
Dynasty
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The INVISIBLE FOUNDATIONMain Street - Silicon Valley - Wall Street
PROBLEM
Women People of color$8 Trillion in US Buying power
annually
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PROBLEM
Denied Wealth Building
opportunities due to
Financial illiteracy
78% of Women are NOT Financial
LiterateHow financially literate are women? National Bureau of
Economic Research, 2014
Stock, Bond or Mutual Fund Ownership
1 in 4African Americans
1 in 6Hispanic Americans
Women made up
68% of the 4.2 million elderly
poor in 2013 U.S. Census Bureau
Large chunk of wealth in Retirement plans
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SOLUTION Economic Strategy
Mobile Video Games
684 million Women
Age 25-54190 Million
Teens Age 11-18
Mobile Video Game Market 2014 $21 Billion Worldwide Revenue
2014 $7.59 Billion Worldwide Revenue
2014 $2.099 Billion Worldwide Revenue
1.9 billion Mobile Gamers
Total
2014, Statista Research
PEOPLE OF COLOR Control64% of REVENUE
WOMEN control 46%
of REVENUE
+
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STRATEGY
Add Women and People of Color game characters
Only 4% of Current games have them
African American Women More Interested in Investing Their Money Now than 5 years ago
Direct marketing to women of color to request employer or Financial Advisor subscription
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Revenue Model
“Gamification is more in its infancy stage” in terms of 401(k) development.”
Heather TredupAssociate Partner Aon Hewitt
CONSUMER FREEMIUM evolving to SUBSCRIPTION SERVICES
1. Retirement Education for 401(K), 403(B) 457 Plans2. Financial Wellness 3. Lead Generation for Financial Advisors, Insurance Agents,
Real Estate Advisors and Mortgage Lenders
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$190,000 revenue
VALIDATION
Fluke – the wealth building game of accidental inventions
(predecessor to mobile game apps)
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Projected Revenue
2016 2017 2018 $-
$5,000,000
$10,000,000
$15,000,000
$20,000,000
$25,000,000
$7,897,875
$13,821,281
$24,187,242
WEYN LLC REVENUE
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COMPETITIVE ANALYSIS
Game Insight Voya
STRUCTFREEMIUM
iPhone and iPad only
Net Benefits
FREEMIUM
Fidelity
Bite ClubFREEMIUM
Doorway to Dream
Big Business Deluxe
FREEMIUM
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TEAM
Kevin HillCTO
Tamara OliverioCMO
,
Ida Byrd-HillCEO
Ryan HauerCQO
TEAM EXPERIENCE
TEAM EDUCATION
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TEAM DETAILS
Kevin HillCTO
Coordinated 4 person startup team
Developed Quicken Loans, The Brain 2014
Planned RIT Hackathon
Advise small businesses in website development
Bachelor in Information Technology Rochester Institute of Technology 4th year student.
Tamara OliverioCMO
Increased app downloads 8 million in less than year
Generated $132 million Border Rewards sales
Generated media coverage Wall Street Journal, AP, The Ellen DeGeneres Show, Good Morning America, The Montel Williams Show, Rachel Ray Show, Seventeen, Woman’s Day,
BA, Eastern Michigan University
Ida Byrd-HillCEO
Grew financial advisory firm to 353 million in assets
Created a financial planning program, SMART MONEY- Financial Fitness Course for UAW/ Chrysler. Trained 1000 hourly employees
Guided mortgage loan applications through the FHA, VA, FREDDIE MAC, FANNIE MAE underwriting process to close $1,000,000 of loans monthly with average loan of $50,000
Turnaround of 6 public schools
Graduate BA Economics University of Michigan and MBA Jack Welch Management Institute
Ryan HauerCQO
Led eight-person production team for Lost Planet 3
Spark Unlimited/ Capcom
Video Game Quality Assurance for Call of Duty: Modern Warfare 3, Call of Duty: Black Ops,
Treyach / Activision
Coordinated 100 person team
BA, Eastern Michigan University
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Looking Forward
$508,000 Pre Seed for the next 12 months
May Aug Oct Jan 2016 Apr 2016 Jun 2016
Hire CEO, CQO, CMO, CTOProduction Team
Hire Development Team –
AsiaDevelop 1st Prototype
Com
pany
Pr
ogre
ssTe
am
Build
ing
Develop & Launch
KickstarterDevelop Social Media, App Introductions and PR Campaign
Consumer Beta
Launch Full App
Enter Startup Pitch Competitions
Develop Lead Referral Back End
Hire Development Team – US
Won $5K DEGC Pitch
TechweekChicag
oPitch
TechweekNY Pitch
Disrupt NY Pitch
Launch SF Pitch
Financial Advisor Beta
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Would Women of Color
Mobile Video Game Apps with characters that look and act like them?
If YES Corporations Will Subscribe
Play