western music - a change in consumption behavior in past decades

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Change in Consumption Trends Western Music Presented by: Maneesh Garg Niyati Raj [email protected]

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Page 1: Western Music - A change in consumption behavior in past decades

Change in Consumption TrendsWestern Music

Presented by: Maneesh Garg Niyati Raj

[email protected]

Page 2: Western Music - A change in consumption behavior in past decades

Quick Overview

Before 90’s

1995-2000

1990-1995

2000-20052005-2012

MetallicaMadonnaBon JoviBryan AdamsGuns N RosesNirvanaKylie Minogue

Venga Boys Ricky Martin Backstreet Boys Boyzone Spice Girls Britney Spears NicklebackWestlifeNSYNCColdplayOpeth GreendayJay ZKayne West

AkonEnriqueAvril LavigneEminemLifehouseJennifer LopezNelly Furtado

Black eyed PeasNora Jones50 Cent

Lady Gaga Justin Bieber Selena GolmezRihanna Miley Cyrus Keisha

BeetlesBoney MAbbaPink FloydElvis PresleyMichael JacksonElton JohnLed ZeppelinRolling StoneIron MaidenEric ClaptonStevie WondersEurope

Page 3: Western Music - A change in consumption behavior in past decades

1985-1990 Band/Singer When did they come upBeetles 1960

Eric Clapton 1963Stevie wonder 1964

Pink Floyd 1965Rolling Stone 1967

Elton John 1968Led Zeppelin 1968

Michael Jackson 1971Abba 1972

Iron Maiden 1975Boney M 1976Europe 1979

Primarily Rock

Iron maiden- Mother of all metal

bands

Michael Jackson – Redefined dance

Indian Perspective:

Dance Style : Mithun/Prabhudeva/Govinda

Maine Pyar Kiya

Audio Cassettes

Tears in

heaven

Comfortably

Numb

I Just called

to say I love

you

Page 4: Western Music - A change in consumption behavior in past decades

1990-1995 Band/Singer When did they come up

Bryan Adams 1980

Metallica 1981

Madonna 1983

Bon Jovi 1984

Guns N Roses 1985

Nirvana 1987

Kylie Minogue 1988

Grip of female singers

Metallica- Self Pain/suffering

Indian Perspective: Alisha Chinai

Summ

er of 69

Nothing Else Matters Knock knock

knocking on

heaven’s door

Macerna

Page 5: Western Music - A change in consumption behavior in past decades

1995-2000Band/Singer When did they come upCeline Dion 1981

Ricky Martin 1991Backstreet Boys 1993

Boyzone 1993Spice Girls 1994

Savage Garden 1994Limp Bizkit 1994

Ronan Keating 1994NSYNC 1995

Linkin Park 1996Nickleback 1996Coldplay 1996

Jay Z 1996Kayne West 1996Venga Boys 1997

Britney Spears 1997Westlife 1998

Greenday 1998

MTV and Channel V in India

All Boy/Girl Bands

Introduction of Pop (electronica metal/ alternative rock)

Indian Perspective: Euphoria/Band of Boys

Walkmans

Numb

Truly Madly

Deeplyun dos

tres

Seasons i

n the su

n

Coco Jambo

Page 6: Western Music - A change in consumption behavior in past decades

2000-2005 Band/Singer When did they come upChildren of Boredom 1992

Black eyed Peas 1995Eminem 1999

Jennifer Lopez 1999

Enrique 1995/1999 english marketLifehouse 2001

Nelly Furtado 2001Avril Lavigne 2002

50 cent 2003Akon 2004

Winter Sun/Ensiforum 2005

Merchandise

Live Shows

Hard Rock Café

Rise of Rap/Melodic Death Metal/Folk Metal

Source to vent out anger/frustration/hate

Indian Perspective: All girl bands – VIVA

CD/MP3 Players

Bailamoos

Powerless

complicat

edEverytim

e I

die

Ketchup

Song

Page 7: Western Music - A change in consumption behavior in past decades

2005-2012 Band/Singer When did they come up

Selena Golmez 2004

Rihanna 2005

Miley Cyrus 2006

Owl City 2007

Lady Gaga 2008

Justin Bieber 2008

Kesha 2009

Strong Individualism

No Bands. Only Single Singers

Justin Bieber: Teenage Idol (hairstyle copied)

Youtube : changed music listening/watching

Ipod

Indian Perspective:

Chiggy Wiggy- Kylie Minogue

Singh is King- Snoop Dog

Chamak Chalo- Akon

Page 8: Western Music - A change in consumption behavior in past decades

THANK YOU !!