Questions to Ask Merchant Cash Advance Lead Generation Sellers

Once the too-big-to-fail banks and the

small community banks were locked out

of lending to businesses that are too-

small-to-qualify for SBA loans, a new

group of lending institutions stepped up to

help out. Following the acceptance of

these associations by the general public

and mainstream media, finding the right

Merchant Cash Advance Lead

Generation became a cost of doing

business in order to sustain growth.

Small businesses in the U.S., Canada and the U.K. are turning to merchant cash advance lenders

to sustain their enterprise until the economic situation turns around. But, as Wesley Yuhn, one

of the most notable authorities in the industry, reminds people who are new to purchasing leads

is to know what questions to ask before you agree to purchase leads from a company that is new

to you.

Questions that Need Answers

If you were deciding to buy a new home, you would do all the research possible to make sure

that you got the best possible product for what you feel is a fair price. You ask the realtor if

there has been a home inspection and if so, what did it show. You would insist on knowing what

the schools and neighbour was like and when the roof was last replaced. You should be as

diligent when seeking a company that sells leads. Here are some of the questions to ask:

• Does the lead generation company provide you exclusive rights to the leads that they sell

or are they selling to your competition as well?

• Since you are asking about a specific industry and locale, expect to get a firm cost-per-

lead quote in writing with the attached written stipulation that the leads are either your

exclusive property or licensed to you (meaning not exclusive to you).

• How many leads can they sell you at one time? Good companies limit the number of

leads that you can purchase within any one time period because they know that you can

only process just so many leads anyway. If they sell you more than you can actually

attend to, you will lose some really good potential leads because they sat too long.

• Are you offering just leads that are generated by your company or are you offering a

complete system that includes advertising? If you are buying a system, find out who is

responsible for advertising and what your minimum investment is expected to be.

• How is the advertising managed for lead generation? Each company sets its own fees

and sometimes gives you a quote in dollars while others give you a quote in percentages.

Analyse your cost-per-lead very closely for the first 90-days in any advertising program.

• How long has the lead generation been operating in this particular field? Some lead

generation businesses may have experience in real estate or wine-making supplies but

this is not equitable for your industry.

• Is the vendor willing to provide you with contacts for customers currently using their

system or do they prefer not to do so? Either way, the response can be a double-edged

sword. Do you want this vendor giving your name and contact information to the next

person looking to buy their product or do you prefer a company that retains your

information as sacred?

Most of all, ask questions and don’t assume that you know the answers because you’ve already

spoken to three other companies. Then, make an informed decision.