Wentworth Athletics

Partnership Proposal

Ryan Delgado

Senior Capstone ‘13

� Wentworth Athletics is a low-budget program

� Important to capitalize on any available revenues

� Local/Corporate partners

Basics of Proposal

Problem

� Gain more money for athletic department

� Equipment

� Facilities

� Staff

� Neighboring Relationships

� Overall Growth

Solution

� Fundraise, Fundraise, Fundraise

� Increase the brand/brand identity

Business Model

�Gold Partnership Exposure:

- High Visibility Location on Sweeney Field (North End Zone)

· Exposure Link on Wentworthathletics.com

· Warranty on Sweeney Field Sign for Term of Partnership

� Black Partnership Exposure:

- Prime Visibility Location on Sweeney Field (South End Zone)

· Exposure Link on Wentworthathletics.com

· Warranty on Sweeney Field Sign for Term of Partnership

� Hall of Fame Ceremony

Competition

� Surrounding schools

� Neighboring billboards• $1,700-$2,000/month

Website Rendering

Field Rendering

Gold

Black

Marketing Plan

� Door to door sales

� E-mail blast

� Inquiry blast

� Database usage

Market Size

Target Market Athletic Offerings

� Local businesses

� Large corporations

� Donors

� Signage on Sweeney Field

� Website direct links

� In-game announcements

� Coupons

� Giveaways

� 100,000 people pass daily

� 60,000 unique visitors

� 9 available sports

Market Size Cont.

� 3,900 Wentworth students

� 80% Male, 20% Female, 15% African, Latin, Asian

� 12,000 COF students

� 16% of the total Boston population

Why This?

� Wentworth Athletics is starting a new phase

� Have past experience with sales

� Giving back

Financial ProjectionsProjected Low Cost Method

Number of Partnerships 10

Sale Price per Partnership $ 1,500.00

Materials $ 200.00

Sign & Labor (Assembly) $ 2,380.00

Salary (Staff or Work Study) $ 6,000.00

$6,420.00

Projected High Cost Method

Number of Partnerships 30

Sale Price per Partnership $ 5,000.00

Materials $ 300.00

Sign & Labor (Assembly) $ 5,140.00

Salary (Staff or Work Study) $ 6,000.00

$138,560.00

Needs

� $10,000

Covers:

Some salary

Materials

Labor/Installation