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8/8/2019 Wells Ratecard

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Appendix A

Newspaper Rate Card

Southern Tier Times

Elmira, NY

Morning and Sunday

Published by Riopko Press

Retail R.O.P Rates

Daily Sunday Combination

Non-Contract Rates $11.85 per inch $15.60 per inch $21.60 per inch

Volume Contract Rates

100 Inch $11.20 per inch $12.95 per inch $17.45 per inch200 $10.65 $12.50 $17.00500 $10.45 $12.25 $16.751,000 $10.20 $12.05 $16.552,500 $10.10 $11.95 $16.455,000 $9.75 $11.60 $16.106,500 $9.50 $11.40 $15.90

Miscellaneous Rates

Color Rates:Requirements: Available any publishing day. Closing times are 24 hours earlier thanthose for black-and-white ads.One (1) Color plus Black $100Two (2) Colors plus Black $190Three (3) Colors plus Black $280Process Color $400 (Advertiser provides separations)

Daily Contract Repeat Rate $4.50 per inch Non-Contract Repeat Rate $6.00 per inch



Daily advertisements which are repeated in another Southern Tier Times, within a 7-day period, are eligible.

Charity Rates: Daily Southern Tier Times $6.80 per inch Repeat: $5.00 per inchSunday Southern Tier Times $8.70 per inch

Non-Profit Organization Rates: Daily Southern Tier Times $7.95 per inch Repeat: $5.00 per inchSunday Southern Tier Times $9.80 per inch

Full Page Discount: 10% discount on total price (excluding color)

Multi-Page Discount: 2 full pages or more in the same edition earn a 20% discount ontotal price (excluding color)

Retail Insert Rates

Available upon request

Copy Changes

Additions or changes in original copy will be made if time permits, but may be chargedto the advertiser at the current composing room hourly rate with a minimum charge of $15.00.

Position

Position is not guaranteed because of the varying number of pages in each issue and because of conflicting requests by several advertisers for the same position. When position is required as a condition of publication, a premium of 25% will be charged.

Deadlines

Daily Southern Tier Times: Three working days, by 5:00 p.m., is the normal deadline for advertising copy.

Daily Southern Tier Times: Three working days, before noon, is the deadline for half- page size ads and larger, involving layout and significant composition.Sunday Southern Tier Times: Deadline is Wednesday, 5:00 p.m.

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Mechanical Information

Column width 1 7/8 inchColumn depth 21 inchesColumn per page 6

Circulation

Established 1955. per copy daily .50; Sunday 1.00.Summary data – for detail see Publisher’s StatementA.B.C. (Newspaper Form)

TotalDaily 16,000Sunday 20,000Unpaid dist. (not included above)Daily Total 100; Sunday Total 50

For county, MSA & DMA data, see Circulation 06

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Appendix B

Magazine Rate Card

The BuffalonianBuffalo, NY

ABC MPA

Published monthly by Erie Press

Publisher’s Editorial Profile: The Buffalonian editorial focuses on the issues andevents facing the citizens of Buffalo, New York. Articles on local businesses, politics,and entertainment give readers greater pride and understanding about life in this city.

Advertising Rates1. Black/White Rates

1 page 8762/3 page 6321/2 page 5431/3 page 3351/4 page (Sq) 303Agate line 3.47

Volume Discount

Advertisers earn discounts based on equivalent page volume without regard to coloration.Supplied inserts do not earn discounts. Discounts based on contract year of 12consecutive months.Equivalents Discount Equivalents Discount3 pages 7% 24 pages 18%6 pages 10% 36 pages 20%12 pages 12% 48 pages 22%18 pages 16% 60 pages 25%

Seasonal Discount

Full-page advertisement in the Jan, Jul, or Aug issues earns a seasonal discount.Seasonal discounts are additive to volume discounts to a maximum of 30%.Frequency Discount1 seasonal month 5%2 seasonal months 7%

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3 seasonal months 10%

Consecutive Page Discount

Three or more consecutive full-run, four color pages in same issue (covers/copy adsexcluded) earns discount (unless earned discount is higher).

Total pages Discount3-4 consecutive pages 20%5-6 consecutive pages 25%7+ consecutive pages 30%

2. Color Rates

Black & 1-Color:1 page 1,0002/3 page 713

1/2 page 6011/3 page 3751/4 page (Sq) 340

4-Color:1 page 1,0332/3 page 7831/2 page 6011/3 page 4341/4 page (Sq) 349

3. Covers

4-Color:2nd cover 1,2943rd cover 1,2424th cover 1,485

4. Inserts

Available.

5. Bleeds

No charge.

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6. General Requirements

Also see SRDS Print Media Production Source.Printing Process: Rotogravure Full RunTrim Size: 7-13/16 x 10-1/2; No./Cols. 3.Binding Method: Perfect.

Colors Available: 4-color process.Covers: 4-color process.Ad Page Dimensions1 page 7 x 10 1/3 v 2-3/16 x 102/3 v 4-1/2 x 10 1/3 sq 4-1/2 x 4-1/22/3 h 7 x 6-1/2 Digest 4-1/2 x 6-3/41/2 v 3-7/16 x 10 Island Unit 4-3/8 x 6-1/21/2 h 7 x 4-1/2

7. Issue and Closing DatesPublished monthly.Issue: On sale ClosingJan 12/13 10/14Feb 1/10 11/15Mar 2/14 12/15Apr 3/14 1/13May 4/11 2/15Jun 5/9 3/15Jul 6/13 4/14Aug 7/11 5/15Sep 8/8 6/15Oct 9/12 7/14

Nov 10/10 8/15Dec 11/7 9/15

8. Circulation

Established 1986. Single copy 1.95; per year 23.95.Summary data – for detail see Publisher’s StatementA.B.C. (6 mos. aver. – Magazine Form)

Tot. Pd. (Subs) (Single) (Assoc)46,360 41,690 4,670 ---------

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Appendix C

Billboard Rate Card

Outdoor Advertising Rates and AllotmentsRochester, NY

Metro Only

30-Sheet Poster Panels: 12’ x 25’

Live Copy Area: 10-6” x 22-8”

Daily

GRPs

Unill.

Panels

Illum.

Panels

Total

Panels

Daily

Effective

Circ.

Monthly

Effective

Circ.

Reach Freq 4-wk

Rate

100 10 47 57 550,000 16,500,000 93.3 30 $27,000

50 5 24 29 275,000 8,250,000 87.7 16.3 $14,50025 3 12 15 138,000 4,140,000 78.4 9.3 $8,000

Costs are for space only, based on a 30-day posting period, and do not include production.

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Appendix D

Transit Rate Card

Transit Advertising Rates and AllotmentsSyracuse, NY

Metro Only

Overall Bus Shelter Poster Size: 47-1/2” wide x 68-3/4” high

Live Copy Area: 46” x 67”

Cost is per panel per month

Quantity 1 Month 3 Months 6 months 12 months

5-19 $130 $120 $110 $100

20-39 $120 $110 $100 $90

40+ $110 $100 $90 $80

Audited Circulation Data

Average Daily Effective Circulation: 2,316 per panel (Based on Adults 18+)Audited by Traffic Audit Bureau for Media Measurement (TAB)

Daily

GRPs

Illum. Panels

100 63

50 3225 16

Costs are for space only, based on a 30-day posting period and do not include production.

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Appendix E

Telephone Directory Rate Card

Directory Rates for: Corning, NYPopulation 44,000Distribution 32,000

LISTINGS

RL Regular Listing $ 70BLN Bold Name & Number Listing 178BLNR Bold Name & Number Listing Red 312CBL Cross Reference Bold Name Listing 178EL Extra Line (up to 29 characters) 70

ELR Extra Line Red 123AL Alternate Call 40ABLD Anchor Bold Listing Display 0SL Semi-Bold Name Listing 90SBNL Superbold Name & Number Listing (name in 16pt. bold caps) 312SBNLR Superbold Name & Number Listing Red 545ASBN Anchor Superbold Name & Number Listing 312

DISPLAY ADS

QC Quarter Column 680QCC Quarter Column Color 1,027QCWM1 Quarter Column White Knockout Multicolor 1 Color 1,090QCP Quarter Column Process Color 1,191

DQC Double Quarter Column 1,304DQCC Double Quarter Column Color 1,841DQWM1 Double Quarter Column White Knockout Multicolor 1 Color 2,086DQCP Double Quarter Column Process Color 2,275

TQC Triple Quarter Column 1,897TQCC Triple Quarter Column Color 2,703TQCC Triple Quarter Column White Knockout Multicolor 1 Color 3,032TQCP Triple Quarter Column Process Color 3,320

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FP Full Page 9,576FPC Full Page Color 12,058FPWM1 Full Page White Knockout Multicolor 1 Color 13,495FPP Full Page Process Color 14,925

DT Double Truck 21,520DTC Double Truck Color 27,103DTWM1 Double Truck White Knockout Multicolor 1 Color 30,328DTP Double Truck Process Color 33,554

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Appendix F

Broadcast Television Station Rate and Ratings Card

Market: Albany, NYBook: February

Station: WAAA-TV Channel 10

Day/TimeProgram

Book HouseholdRating

Homes(000)

Adults 18+(000)

Cost per Commercial

M-F/600A-700AWAAA-TV News

Feb 5 18 21 $200

M-F/700A-900AGood Morning America

Feb 7 25 28 $200

M-F/900A-1000ARegis and Kelly

Feb 3 11 11 $90

M-F/1000A-1100ADivorce Court (two half hours)

Feb 3 12 12 $90

M-F/1230P-400PABC Soap Rotation

Feb 5 21 22 $200

M-F/400P-500POprah Winfrey

Feb 8 31 37 $300

M-F/600P—700P

Newssource 10 Early

Feb 18 70 95 $600

Notes: All rates are for :30 spots:60 spots are 2x :30 rate:15 spots are .75x :30 rate:10 spots are .6x :30 rate

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Appendix G

Cable Television System Rate Card

Superior Home CableAuburn, NY Zone

26,000 Subscribers

24 Hr.ROS

6am-12am

6am-9am

9am-4pm 4pm-7pm 7pm-12am PrimeFixed

Tier IOpen

$6 $12 $10 $12 $15 $19 $25

Tier IIOpen

$5 $11 $9 $11 $14 $18 $21

Tier IIIOpen

$4 $10 $8 $10 $13 $16 $20

Tier IVOpen

$3 $9 $7 $9 $12 $15 $18

Tier I CNN, ESPN, USA, TNT, Lifetime, Discovery, A&E, TBS, NICK

Tier II Food, HGTV, TNN, ESPN2, CNBC, MSNBC, Fox News, YES

Tier III HLN, History, TWC, MTV, ABC Family, VH1, Soap Net, TLC, FX

Tier IV Sci-Fi, Comedy, CMT, E!, BET, TV Land, Animal, TOON, Travel,

Golf

Notes: All rates are for :30 spots:60 spots are 2x :30 rate:15 spots are .75x :30 rate:10 spots are .6x :30 rate

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Appendix H

Radio Station Rate and Ratings Card

Radio Market Report

Jamestown, NY

Average Quarter Hour Rating [AQH] Women 25-54

Station Format M-S 6a-Mid

M-F 6a-10a

M-F 10a-3p

M-F 3p-7p

M-F 7p-Mid

WAAA-FM Country 1.6 2.6 2.1 2.3 .5

WBBB-FM Jazz .2 .4 .5 .2 .1

WCCC-AM CHR 1.9 2.9 2.8 2.2 .5

WDDD-AM ContemporaryChristian

.4 .8 .3 .4 .1

WEEE-FM AC 2.4 3.7 4.2 3.2 1.1WFFF-FM News/Talk .4 1.1 .7 .5 .1

WGGG-FM Variety .2 .7 .4 .2 .1

WHHH-AM Oldies 1.6 2.5 2.1 2.1 .7

WIII-FM Classic Rock 1.5 2.2 2.3 1.9 .6

WAAA-FM and WEEE-FM Rate Card

***Effective This Week Only: Starting grid is II***

I II III IV

Sponsorships* :60/:30 30/28 28/26 26/24 24/22Fixed Positions [3hrs<] 28/26 26/24 24/22 22/20AAA M-Sun 26/24 24/22 22/20 20/18AA M-Sun 24/22 22/20 20/18 18/16A M-Sun 22/20 20/18 18/16 16/14DAY-TAP M-Sun 20/18 18/16 16/14 14/12 (Rotation: 50%AAA, 50%AA)TAP M-Sun 18/16 16/14 14/12 12/10 (Rotation: 50%AAA, 25%AA,25%A)ROS M-Sun 16/14 14/12 12/10 10/8

* Sponsorships include news, sports, weather, as well as specific programs such as“Country Countdown” and “Rock Through the Ages.” Sponsorship increments are 13,26, and 52 weeks in length.

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:15 second commercials are available but limited. Cost is 60% of :30 secondcommercials.

Listed rates are NET TO STATION. All agency orders will be assessed an

additional 15%.

Discounts

Combo Discount: Move one grid to the right (if fewer commercials are placed on onestation, the lower schedule must be at least 50% of the higher schedule).Frequency Discount: Per Week – Per StationAir 20 commercials.....Deduct $3Air 40 commercials.....Deduct $5

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Appendix I

Internet Site Rate Card

Finger Lakes Now.comGeneva, NY

Interactive Advertising Bureau

Standard Sizes (pixels)1 month 3 months 12 months CPM CPC

Banner 468 x 60 $500 $1350 $4800 $10 $1.00Skyscraper 120 x 600 $550 $1500 $5400 $11 $1.20Leaderboard 728 x 90 $600 $1650 $6000 $12 $1.40Wide Skyscraper 160 x 600 $650 $1800 $6600 $13 $1.60

Rectangle 180 x 150 $700 $1950 $7200 $14 $1.80Medium Rectangle 300 x 250 $750 $2100 $7800 $15 $2.00Large Rectangle 336 x 280 $800 $2250 $8400 $16 $2.20Vertical Rectangle 240 x 400 $850 $2400 $9000 $17 $2.40

Square Pop-Up 250 x 250 $750 $2100 $7800 $15 $2.00Square Pop-Under 250 x 250 $800 $2250 $8400 $16 $2.20

Advertising Terms

Each advertisement rotates with up to six total advertisers. No business categoryexclusivity is offered.

All prices are in US dollars.

Rates are subject to change without notice.

Late charges are 1-1/2% per month on past-due balances.

All advertising sales are final.

Please call our advertising department to book your insertion today or to discuss adifferent special advertising option that Finger Lakes Now can accommodate.

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Appendix J

U.S. Postal Service Rate Card

U.S. Postal ServiceStandard Mail Rate Information

EntryDiscount

Regular PresortedBasic

Regular Presorted3/5

Regular Automation3-Digit

Regular Automation5-Digit

Letters3.3 oz.or Less

NoneDBMC(0.021)DSCF

(0.026)

$0.2680.247

0.242

$0.2480.227

0.222

$0.2030.182

0.177

$0.1900.169

0.164

EntryDiscount

Regular PresortedBasic

Regular Presorted3/5

Regular AutomationBasic

Regular Automation3/5

Nonletters3.3 oz. or Less

NoneDBMC(0.021)DSCF

(0.026)

$0.3440.323

0.318

$0.2880.267

0.262

$0.3000.279

0.274

$0.2610.240

0.235

Letters: Minimum 3 ½” high x 5” long and maximum 6 1/8” high x 11 ½” longNonletters: More than 6 1/8” high x 11 ½” long and up to 12” high x 15” long

No Entry Discount: Mailing is dropped off at a post office to be sent anywhere in theU.S.Destination Bulk Mail Center (DBMC): Mailing is dropped off at a regionaldistribution center to be sent to zip codes covered throughout that center’s area

Destination Sectional Center Facility (DSCF): Mailing is dropped off at the post officeand sent to zip codes within that city’s footprint

Regular Presorted does not include postal qualified bar code identification

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Regular Automation includes postal qualified bar code identification

NOTE: Pittsburgh, PA is the DBMC for Western New York which includes Buffalo,Rochester, Corning, and Elmira, NY

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Appendix K

Instant Background Report for Video Stores

Rent/Buy Rent/Buy Rent/Buy Rent/Buy

1 to 9 10 or more 1 to 9 10 or more

Videos Videos DVDs DVDs

Revenue: 84.40% 15.60% 67.50% 32.50%

Sex: Male 44.50% 47.50% 47.20% 52.20%

Female 55.50% 52.50% 52.80% 47.80%

Age: 18-24 13.70% 17.70% 17.90% 22.90%

25-34 20.30% 23.20% 24.70% 26.50%

35-44 25.80% 29.30% 25.50% 26.20%

45-54 20.30% 16.00% 19.10% 15.90%

55-64 11.00% 9.30% 8.30% 6.00%

65+ 8.90% 4.60% 4.50% 2.40%

Income: $75,000+ 38.10% 31.50% 44.90% 47.30%

$50-74,999 21.40% 19.80% 21.50% 18.80%

$40-49,999 9.80% 11.20% 9.70% 9.00%

$30-39,999 10.80% 13.50% 9.20% 10.50%

$20-29,999 9.30% 11.00% 7.80% 8.60%

Under $20,000 10.70% 13.00% 7.00% 5.90%

Race: White 81.20% 74.40% 80.40% 77.80%

Black 9.50% 13.40% 9.60% 11.00%

Other 9.30% 12.20% 10.00% 11.20%

Hispanic origin 9.20% 12.60% 8.70% 10.70%

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Appendix L

Business Survey: Percentage of Total Annual Sales by Month

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov DecApplianceStores

7.5 7.2 8.0 7.8 8.4 8.6 8.6 8.7 7.9 8.3 8.9 10.1

Auto Dealers(newdomestic)

6.0 8.1 9.3 9.1 9.4 10.1 9.2 10.1 7.1 7.3 6.6 7.7

Auto Dealers(new import)

6.9 7.4 9.1 8.6 9.4 8.6 9.9 10.3 7.7 7.6 7.6 7.7

Auto Dealers(used)

7.7 8.6 9.0 8.5 8.8 8.8 8.6 8.9 8.0 8.4 7.6 7.1

Auto Repairs 8.1 7.0 7.9 9.2 8.8 8.5 9.0 8.4 8.1 8.8 8.2 8.0

Beer 7.5 7.2 8.0 8.4 9.3 9.5 9.5 9.3 8.4 7.8 7.4 7.7

Book Stores 11.0 6.9 6.8 6.3 7.2 7.1 6.8 11.5 9.5 6.7 7.2 13.0

Bridal Market 6.2 6.4 7.2 8.0 8.7 9.9 10.1 10.2 9.5 9.5 7.7 6.6

Camera Stores 6.1 5.8 6.8 7.1 7.9 8.2 8.1 8.3 7.4 7.6 9.2 17.5

Consumer Electronics

7.8 7.5 7.5 6.7 7.2 7.3 7.5 8.2 7.4 7.4 9.9 15.6

DepartmentStores

6.1 6.7 7.7 7.6 8.0 7.5 7.0 8.1 7.3 7.7 10.1 16.1

DiscountStores

6.7 6.7 7.8 8.0 8.4 8.1 7.8 8.3 7.3 7.9 9.7 13.3

Drug Stores 8.0 7.7 8.3 8.1 8.5 8.1 8.1 8.4 8.0 8.6 8.4 9.8

Fabric &Sewing Stores

6.9 7.0 8.5 7.2 7.3 7.1 7.3 7.8 8.5 10.5 11.1 10.8

FactoryOutlets

5.9 6.8 7.9 7.8 8.2 7.7 7.5 8.7 7.5 8.0 9.2 14.8

Fast Food 7.4 7.5 8.4 8.3 8.7 8.7 8.8 8.9 8.1 8.4 8.2 8.6

Florists 6.5 10.0 7.4 8.3 11.9 8.8 7.0 7.2 7.3 7.9 7.6 10.1

Jewelry Stores 5.3 8.1 6.4 6.4 8.5 6.9 6.4 7.1 6.3 6.7 8.9 23.0

Lawn &Garden Stores

3.2 3.7 6.4 12.7 19.2 12.1 8.6 6.5 6.7 7.3 6.2 7.4

Life Insurance 7.5 7.2 8.5 8.2 7.7 8.6 8.6 7.5 7.9 8.3 7.9 12.1

Men’s Wear Stores

6.8 6.5 7.7 7.8 8.1 8.0 7.4 8.5 7.5 8.3 9.4 14.0

MovieTheaters

7.7 6.5 6.9 7.7 7.7 11.0 11.5 9.4 7.2 6.2 7.7 10.5

Music Stores 7.7 7.4 8.1 6.9 7.3 7.5 7.3 7.6 6.5 6.8 8.9 18.0

Office SupplyStores

9.5 8.3 8.4 7.4 7.5 6.9 7.3 9.8 8.4 8.2 8.1 10.1

Optical GoodsStores

8.3 8.3 9.3 8.3 8.8 8.5 8.5 9.2 7.8 7.8 7.4 7.8

Restaurants 7.6 7.7 8.5 8.2 8.6 8.6 8.8 8.9 8.1 8.3 8.0 8.7

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Shoe Stores 6.2 6.9 8.5 8.7 8.7 8.2 8.2 10.5 7.6 7.6 8.1 10.8

SportingGoods Stores

6.5 6.5 8.1 8.0 8.4 8.9 8.5 9.1 7.7 7.1 8.1 13.1

Supermarkets 8.0 7.6 8.3 8.0 8.6 8.4 8.5 8.6 8.2 8.3 8.5 9.0

Video Stores 9.1 8.2 8.3 8.0 8.2 7.8 9.5 10.0 9.0 6.6 7.0 8.3

Women’sWear Stores

5.9 6.7 8.6 8.7 8.8 8.0 7.4 8.3 7.9 8.3 8.9 12.5

Source: U.S. Department of Commerce and the Radio Advertising Bureau

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