2021 ratecard 60 - detail

602021 RATECARD

Nr. 53 – valid from 04/2021detail.de

detail-online.com

60 JAHRE60 YEARS2 Latest advertising formats

Webinar boost (p. 46) ↙

OUR LATEST ADVERTISING FORMATS

→ Hybrid events

(p. 55-57)Anniversary offers (p. 6-7) ↓

Reference project (p. 27–28)

↙

For all the latest dates visit https://www.detail-online.com/advertising/

https://www.detail-online.com/advertising/

3Editorial

60 YEARS OF DETAIL

This year, DETAIL turns 60.In order to celebrate this anniversary together with you, we have initiated a wealth of measures to enable you to draw attention to your company, its products and services even more successfully during this difficult time for everyone: Special editorial topics in all editions during the anniversary year, all meeting our own quality standard of 'by architects for architects'; cross-media campaigns that can be planned throughout the year with a strong presence in your target group of architects, planners and civil engineers; an anniversary news-letter and, of course, anniversary editions of our print journal with a large special edition in June 2021. Our DETAIL inspiration project database will also surprise you and our readers in our anniversa-ry year with new, innovative and interactive offers.

These actions will serve to highlight everything that we have developed and built up over the past 60 years: our unique expertise in architecture and construction, our international presence with a focus on and in Europe, our huge reach among architects, planners and engineers, our unbeatable range of digital offerings and direct access to the decision-makers in building construction.

1961: Soviet cosmonaut Yuri Gagarin is the first person to fly into space. John F. Kennedy is sworn in as the new US President. Nana Mouskouri releases The White Roses of Athens. And one of the world's most renowned architecture journals is published for the very first time: DETAIL.

We can do all this because we have learned and internalised the most important lesson of the past 60 years: We can only be successful if you are too. We see ourselves as an efficient partner that presents you and your company with tailor-made solutions for reaching your target group and placing your messages effectively.

And we promise you this: We will not for one moment rest complacently on our laurels. Our aim for the next 60 years is to work with even greater dynamism and enthusiasm for our customers and to contribute to your success with tailor-made solutions. After all, you expect nothing more and nothing less from us, and we are happy to be measured against your high standards. This is what I personally stand for, and this is what our entire DETAIL team stands for.

Julia PültzDirector Sales, Member of the Management Board

4 Table of contents – complete

TABLE OF CONTENTS

Latest advertising formats 02Editorial 03Table of contents – complete 04–05Anniversary offers 06–07DETAIL Portfolio 08Media reach 09

Table of contents – print 10 DETAIL journal profile 11 2021 topics/timetable 12 Reader structure – overview 13 Advertisement formats 14 Advertisements – price list 15 Special advertising formats 16–18 Analysis of circulation and distribution 19 Readership structure analysis 20–21 Technical data 22 Profile – books 23 Books frontlist – 1st half 2021 24 Books frontlist outlook – 2nd half 2021 25 Book sponsorship 25

Table of contents – digital 26 Portrait Reference Project 27 Your reference project 28 DETAIL inspiration – profile 29 DETAIL.de / DETAIL-online.com – profile 30 Display formats 31 Display formats – price list 32 Advertising network / APAN by DETAIL 33 Our display service packages 34 Lead generation 35 Microsite 36 Newsletter – overview 37 Editorial and topic newsletter 38 Issue/product newsletter 39 Standalone newsletter 40 DETAIL Video 41–42

2021 Ratecard, 1. April 2021

5Table of contents – complete

Table of contents – cross-media bundle offers 43 Manufacturer news 44 Online advertorial 45 Webinar boost 46 Anniversary offers 47 Job portal 48

Content overview – events 49 Events 50 DETAIL Product Award 51 DETAIL Kongress 2021 52 "Hybrid" congress formats 53–54 Modular construction 55 Interior design 55 Sanitary, air conditioning, heating 56 Roof, facade, windows 56 Digital planning 57

Table of contents – corporate publishing 59 Corporate publishing – profile 60 Corporate publishing – service portfolio 61 Sonsoring – DETAIL editorial podcast 62

Publisher information 63 Your contacts 64

606 Anniversary offers

EXCLUSIVE SPECIAL FORMAT IN THE ANNI-VERSARY SECTIONPlace your 1/1 ad in the special format directly after the "60 years of DETAIL" section. This advertisement space is limited to one advertisement per issue

Price*²€ 11,000 1/1 page, 4c in the special format

ADVERTORIAL IN THE ANNIVERSARY ISSUE 06/2021

60 years of DETAILIt's our birthday,but you're getting the presents!

Take the opportunity to place an extraordinary advertorial in our anniversary edition at a special price!

Variant 1: Your company history of the last (60) years We're turning 60 – and what about your company? Present your company's milestones and innovations in a special layout for the anniversary edition, which will have the largest circulation of any DETAIL issue for ten years. Our editorial team will be happy to help you with suitable interview questions and will edit the text supplied by you.

Variant 2: Sustainability – an editorial interview In line with the issue topic of the anniversary edition, we will publish an interview (conducted in writing or by telephone) by DETAIL editors on your company's position as regards sustainability. Thus, your advertorial will fit in thematically with the issue's focus topic and take up one of the most challenging topics of our time.

Images are to be supplied by the manufacturer that books the interview. Our editorial team will take care of the editing and layout.

Price*¹Instead of € 11,500 just € 6,900 for 1/1 page

Instead of € 19,900 just € 11,940 for 2/1 page

A 25 % larger circulation at 60 % of the regular price

Strictly limited availability – book now.

*1 Not discountable, not eligible for agency commission*2 All the prices quoted are exclusive of statutory VAT. The publisher's current general

terms and conditions apply, which can be found at https://www.detail-online.com/legal-notice/

↗ Illustration

7Anniversary offers

PRINT ADVERTISEMENTS AN-NIVERSARY EDITION*2Despite the increased circulation, our regular advertising rates (price list – page 15) still apply. If you include congratulations on our anniversary in your advertisement, we will grant you a 10 % special discount.

In return, we will increase the reach and include your con-gratulations (submitted in writing or sent to us in a short video message) on our "60 years of DETAIL" landing page. This will be available all year round, and include special offers and editorial supervision.

PRINTLOGO + CONGRATU-LATIONS*2Congratulate DETAIL on 60 years in the anniversary issue*2 and include your logo and best wishes on a special page in the editorial section of our issue.We will then extend your reach by also posting these congratulations on our anniversary landing page.

Price€ 1,650 1/8 page, 4c

ONLINE OFFER IN THE ANNIVERSARY YEARNo matter how many ad impressions you book with us during 2021, we will increase the amount by 60 % and place the additional volume in a prominent position on our anniversary landing page. (For an overview of our display formats and range packages, see pp. 31–34)

60 % display ad volume on top!

Source: Readership structure analysis 2018; Basis: 200 subscribers in Germany *1 Telephone survey of 200 subscribers. Sample similar to the domestic subscriber file. Study carried out

in November 2018: KANTAR TNS, Media Research Bielefeld. IVW 3rd Quarter 2019–2nd Quarter 2020.*2 Issue June 2021 All the prices quoted are exclusive of statutory value added tax. The publisher's current general terms and conditions apply, which can be found at https://www.detail-online.com/legal-notice/

↖ Illustration

Reach at least 72,500 readers with our anniversary edition*1

↖ Illustration

60

8

_ Trade journal_ Special advertising

formats _ Edition DETAIL books

_ DETAIL inspiration _ Website _ archipinion by DETAIL _ Newsletter _ Social Media _ Job Portal

_ Cross-media special advertising formats

_ Workshops _ Congresses _ Roadshows _ Customer events_ Reference publications

_ Customer magazines _ Image brochures _ Corporate books _ Moving images/podcasts

PRINT

BUNDLES

EVENTSCORPORATE PUBLISHING

ONLINE

DETAIL – PORTFOLIOTogether with you, we will develop a tailor-made communi cation concept for the cross-media targeting of architects and planners. Our portfolio offers high-reach communication measures at all relevant touchpoints.

DETAIL portfolio

X Y

9

Product/reference presentationWe will present your product in all relevant phases (e.g. product launch) and create attention-grabbing touchpoints. We will put the spotlight on your reference through unique editorial preparation.

Brand presence/image enhancementBenefit from the outstanding reputation of our media company and position yourself as a high-quality and innovative partner for your target group.

Digitalisation/lead generationWith our high-performance digital offer you generate measurable traffic on your digital offers/websites and can generate valuable leads.

YOUR SALES AND COMMUNICATION GOALS

MEDIA REACH

Media reach

*1 Source: IVW 3rd Quarter 2019–2nd Quarter 2020. 2018 readership structure analysis; basis: 200 subscribers in Germany. Telephone survey of 200 subscribers. Sample similar to the domestic subscriber file. Study carried out in November 2018: KANTAR TNS, Media Research Bielefeld.

*2 Sold circulation in 2019. *3 Event participants 2019 total (incl. BAU events). *4 Followers/subscribers in 09/20. *5 Source: IVW period of the evaluation: January 2021 *6 Sent DE/EN newsletters according to Agnitas average values 06/2020. *7 VU Meynen analysis, 01.09.2020. *8 09/2020.

Database104,017*⁷ Users*

Social media367,418*⁴ Followers*

Websites5,603,173 (DE / EN)*⁵ Page impressions

Magazine54,000*¹ Readers*

Books25,257*² Sold circulation

Video5,004*⁸ Users*

Events7,980*³ Participants*

Newsletter69,400 (DE / EN)*⁶ Recipients*

PRINT10 Table of contents – print

Print DETAIL journal profile 11 2021 topic schedule/timetable 12 Reader structure – overview 13 Advertisement formats 14 Advertising price list 15 Special advertising formats 16–18 Analysis of circulation and distribution 19 Readership structure analysis 20–21 Technical data 22 Profile – books 23 Book frontlist – 1st half 2021 24 Book frontlist outlook – 2nd half 2021 25 Book sponsorship 25

11DETAIL journal profile

In each issue, DETAIL focuses on special construction topics and architectural details. Current architectural projects from all over the world are documented with brilliant photos and comparable drawings on a scale of 1:20. Twice a year the journal also includes a special section on the topic of sustainability. DETAIL is read in more than 80 countries.

DETAIL TRADE JOURNALCirculation*¹Print run 24,313 copiesActual distributed circulation: 18,049 copiesGermany 10,858 copiesOutside Germany 7,191 copiesLanguagesDETAIL (10 times per year) bilingual German/English DETAIL China (6 times per year) bilingual Chinese/English

*1 Sources: IVW 3rd Quarter 2019-2nd Quarter 2020 / VU Meynen survey 07-08.2019–06.2020. *2 Basis of the analysis: DETAIL 2019 = 1,217 pages.

Content analysis of the editorial section*²

Object documentations of buildings and spaces with illustrations, drawings and explanations 49 %

Product information on building, construction and furnishing (approx. 975 reports, partly with illustrations), specialist literature, tenders, events 22 %

Discussions and special reports 13 % Technology 11 % Commentaries and current reports 10 % Service section

(project participants, manufacturers, executing companies) 6 %

12

Anniversary edition – 60 years of DETAIL

Topics/timetable PD = publication date, ED = editorial deadline, Booking deadline: AD = advertising deadline, PCD = print copy deadline, DDI = delivery date – inserts (inserts/bound-in inserts/glued-on inserts)

Edition DETAIL Issue title/topics Product topics I Product topics II DETAIL Events/Fairs

2021 1/2PC: 04.01.21 ED: 09.11.20 AD/PCD: 07.12.20 DDI: 14.12.20

Roofs BAU innovations Roofs: Green roofs, pitched roofs, flat roofs, drainage, insulation, roof coverings, roof accessories, roof sealings, roof windows, domelights

BAU HYBRID 2021, Munich 13.–15.01.2021 imm cologne, Cologne 18.–24.01.2021 Cevisama, Valencia 03.–07.02.2021 BETONTAGE, Ulm 23.–26.02.2021

2021 3PD: 01.03.21 ED: 04.01.21 AD/PCD: 01.02.21 DDI: 08.02.21

"Concept" Living and Working

Bathroom and air-conditioning technology: bathrooms, sanitary products, tiles, fittings, heating technology, drainage, air conditioning technology, ventilation technology

Interior fittings, acoustics, lighting: floors, floor coverings, interior walls, partition walls, wall cover-ings, ceilings, interior plasters and paints, acoustic elements, decorative and technical interior and exterior lighting, illuminants, lighting technology

DETAIL Congress Modular Construction 18.03.2021 Ecobuild (futurebuild), 02.–04.03.2021 London German Bridge Design Award, 08.03.2021 Dresden Mipim, Cannes 16.–19.03.2021 ISH, Frankfurt (digital) 22.–26.03.2021

2021 4PD: 01.04.21 ED: 04.02.21 AD/PCD: 04.03.21 DDI: 11.03.21

Redevelopment and conversion

Building physics: Fire protection, energy-efficient renovation, thermal insulation, moisture protection, building noise protection

Digitale Planung / BIM: software, hardware, VR, laser scanner, 3D printing, robotics, digital construction site

Salone del Mobile, Milano 13.–18.04.2021

2021 5PD: 03.05.21 ED: 08.03.21 AD/PCD: 05.04.21 DDI: 12.04.21

Masonry Special section: DETAIL green

Wall building materials and prefabrication: masonry, solid building materials, concrete, hybrid construction, unitised construction

Access: doors, fittings, entrances, stairs, elevators, gates, parking systems

Heimtextil, Frankfurt 04.–07.05.2021 techtextil, Frankfurt 04.–07.05.2021 interzum, Cologne 04.–07.05.2021 DOMOTEX, Hanover 18.–20.05.2021 DETAIL Product Award submission period

2021 6PD: 01.06.21 ED: 06.04.21 AD/PCD: 04.05.21 DDI: 11.05.21

Sustainability Special section: DETAIL Interiors

Facade and glass: windows, facades, glass facades, facade systems, drainage, balcony cladding, solar protection

Sustainable building: natural building materials, recyclable building products, sus-tainable material developments

60 years of the DETAIL DETAIL Congress Future Cities 22.06.2021 Intersolar Europe, Munich 09.–11.06.2021 glasstec, Düsseldorf 15.–18.06.2021 tendence, Frankfurt 26.–29.06.2021 DETAIL Product Award submission period Interiors: office, gastronomy, hotel, retail, living Furniture, textiles,

floor coverings, walls, lighting, bathroom, sanitary ware

2021 7/8PD: 15.07.21 ED: 20.05.21 AD/PCD: 17.06.21 DDI: 24.06.21

Small residential buildings

Interior fittings, acoustics: floors, floor coverings, interior walls, partition walls, drywall construction, wall coverings, ceilings, acoustic elements

Lighting and building automation: decorative and technical indoor and outdoor lighting, illuminants, light technology, switches, sockets, control and regulation technology, smart solutions, communication technology, security technology

DETAIL Congress Interior Design 22.07.2021 Servparc, Frankfurt 30.06.–01.07.2021

2021 9PD: 01.09.21 ED: 07.07.21 AD/PCD: 04.08.21 DDI: 11.08.21

"Concept" Sports buildings

System constructions: modular construction, unitised construction, prefabricated facades and building elements

External structures: street furniture, gates, outdoor lighting, outdoor surfaces, parking systems, access systems, drainage, greenery elements

DETAIL Congress Sanitation, Air Conditioning, Heating 28.09.202 Salone del Mobile, Milano 05.–10.09.2021 NordBau, Neumünster 08.–12.09.2021 THE BIG 5 SHOW, Dubai 12.–15.09.2021 efa, Leipzig 21.–23.09.2021

2021 10PD: 01.10.21 ED: 06.08.21 AD/PCD: 03.09.21 DDI: 10.09.21

Facades External envelope: roofs, facades, facade systems, roof and facade cladding, solar protection, glazing, skylights, roof windows, windows

Bathroom and air-conditioning technology: bathrooms, sanitary ware, tiles, fittings, heating technology, air conditioning technology, ventilation technology, drainage

DETAIL Congress External Envelope 21.10.2021 CERSAIE, Bologna 27.09.–01.10.2021

2021 11PD: 02.11.21 ED: 07.09.21 AD/PCD: 05.10.21 DDI: 12.10.21

Digital processes Special section: DETAIL green

Digital planning/BIM: software, hardware, VR, laser scanner, 3D printing, robotics, digital construction site

Building physics: fire protection, thermal insulation, moisture protection, sound insulation

DETAIL Congress Digital Processes Nov. 2021 Batimat, Paris 15.–19.11.2021 ARCHITEKT@WORK, Hamburg 17.–18.11.2021

2021 12PD: 01.12.21 ED: 06.10.21 AD/PCD: 03.11.21 DDI: 10.11.21

Building with wood

Special section: DETAIL Interiors

Wood and natural building materials in construction and extension: materials, coatings, fire protection, floors, ceilings, walls

Access and building automation: doors, fittings, entrances, stairs, lifts, parking systems, gates, switches, sockets, control and regulation technology, smart solutions, communication tech-nology, security technologyå

ARCHITEKT@WORK, 01.–02.12.2021 Stuttgart

Interiors: office, gastronomy, hotel, retail, living Furniture, textiles, floor coverings, walls, lighting, bathroom, sanitary ware

2022 1/2PD: 17.01.22 ED: 22.11.21 AD/PCD: 20.12.21 DDI: 27.12.21

Structures Metal construction, lightweight construction, system construction, modular construction

Renovation (structural and design): fastening technology, coatings, facade paints, plasters, wall paints, interior/bathroom renovation, moisture protection

SWISSBAU, Basel 18.–21.01.2022 ZOW, Bad Sulzuflen 08.–10.02.2022 DACH + HOLZ International, 15.–18.02.2022 Stuttgart bautec, Berlin 22.–25.02.2022

2021 TOPICS/TIMETABLE

See pages 38 and 39 for our newsletter topics timetable.

13Reader structure – overviewSource: 2018 readership structure analysis; basis: 200 subscribers in Germany*1 Telephone survey of 200 subscribers. Sample similar to the domestic subscriber file. Study carried out in November 2018: KANTAR TNS, Media Research Bielefeld.

A more detailed presentation of the reader structure analysis can be found on pages 20–21.

READER STRUCTURE AT A GLANCE

98 % of our readers are architects and civil engi-neers in predominantly managerial positions

Reach at least 54,000 readers*1 per issue!

One DETAIL magazine is read by three people on average.

... and read it for 37 minutes.

80 % of the readers were motivated into taking action by the placed advertisements.

Exceptionally high issue archiving percentage. 97 % of the issues are collected and archived in whole or in part.

Readers pick up the magazine on average 2.1 times ...

67 % of those surveyed read all ten issues p.a.

80 % use the DETAIL website regularly.

98 %

54 thsd.

97 %

80 %

2,1 times

80 %

67 %

37 minutes

people3

14 Advertising formats

For bleed advertisements please also include a bleed difference of 3 mm on each outer side. Please supply double-sided advertisements as single pages.

Trim size for part-page, portrait-page advertisements: Delivery with 3 mm trim on all sides.

For 1/3 page and smaller, placement specifications cannot be taken into account (no exclusive placement, right page, following text, etc.).

Special formats on request.

Bleed advertisements W×H in mm

2/3 page, portrait 135×297

2/3 page, landscape 210×188






1/4 page, landscapee 210×76

1/1 page 210×297

2/1 page 420×297

1/4 page, one-and- a-half col., 93×133

1/4 page, two-column 125×98





Type area advertisements WxH in mm









1/1 page 189×271

2/1 page 402×271

ADVERTISING FORMATS

15Advertising price list

Format Type area advertisements

Bleed advertisements

Bleed allowance b/w 4c

Width mm

Height mm

Width mm

Height mm € € €

2/1 page 402 271 420 297 1,460 14,600 20,990

1/1 page next to table of contents 189 271 210 297 840 8,400 12,234

1/1 page 189 271 210 297 700 7,000 10,195

2/3 page portrait landscape

125 189

271 176

135 210

297 188 485 4,850 8,045

1/2 page portrait landscape 1st issue half

93 189

271 133

102 210

297 145 438 4,380 8,214

1/2 page portrait landscape

93 189

271 133

102 210

297 145 365 3,650 6,845

1/3 pagesingle column (portrait) two-column three-column (landscape)

63 125 189

271 128 87

69

210

297

99245 2,450 5,645

1/4 page

portrait one-and-a-half-column two-column three-column (landscape)

45 93

125 189

271 133 98 64

53

210

297

76

183 1,830 4,005

1/6 pagesingle column (portrait) two-column three-column (landscape)

63 125 189

133 64 43

1,320 3,495

Source: 2018 readership structure analysis 2018; basis: 200 subscribers in Germany *1 Telephone survey of 200 subscribers. Sample similar to the domestic subscriber file. Study carried out in November 2018: KANTAR TNS, Media Research Bielefeld. IVW (3rd quarter 2019 - 2nd quarter 2020)

All the prices quoted are exclusive of statutory value added tax. The publisher's current general terms and conditions apply, which can be found at https://www.detail-online.com/legal-notice/

ADVERTISEMENT PRICE LIST

Placement-request surchargeIf the specific placement request is accepted (minimum format 1/3 page): 20%; solus advertisements: 30%

Discounts (for insertions within an insertion year – beginning with the publication of the first advertisement):Frequency discount Volume discountwith 3 advertisements 3 % with 1 page 3 % with 6 advertisements 5 % with 3 pages 5 % with 9 advertisements 10 % with 6 pages 10 % with 12 advertisements 12.5 % with 9 pages 15 %

No discount on glued-on advertising material and technical additional and dispatch costs.

Reach at least 54,000 readers*1 per issue

With our anniversary edition you can reach more than 72,500 readers!

16 Special advertising formats

Material sample/reference presentationThe DETAIL material sample is an exclusive 4- or 6-page detachable insert format, edited for you by our DETAIL editorial team. Materials/products are shown in application using outstanding references. An aesthetic form of commu-nication concentrated on architectural photography and details is used to succinctly convey important material or product specifications to the target group.

High archiving percentage The fact that the bound insert can be separated from the journal thanks to a perforated strip means that over time the published material samples can be collected.

Lead generation Depending on the booking size, a postcard can be used as a response element to request material samples or further information on the presented products directly from the manufacturer for example, and the response rate measured.

Included in the price: Online extension of the material sample on DETAIL.de (optionally DETAIL-online.com if bilingual)

Available at any time in the DETAIL online archive. Lead generation through the linking or integration of a contact form possible. Here we recommend additional promotion via digital channels. Ask us for our advice.

Optional (at extra charge): _ Additional print run for secondary sales and marketing use _ Postcard as a response element for lead generation _ Bilingualism (DE/EN) _ Print finishing on the cover of the material sample

Advertorial Sometimes headlines and images are insufficient for communicating relevant content and more complex connections to your target group. Use our print adver-torial to place your content in the editorial environment.

This format is perceived as high-quality, competent and above all credible, and can positively influence image factors.

The basis texts and images are supplied by you, and the DETAIL editorial team then revises them to ensure that they address a specific target group.

The section is marked as an advertisement. Advertorial 2/1, 4c € 22,500*¹ Advertorial 1/1, 4c € 11,500*¹ Advertorial 1/2, 4c € 7,850*¹

SPECIAL ADVERTISING FORMATS

Strictly limited availability – book now

*1 Special advertising format: not discountable, not eligible for agency commission.All prices quoted are exclusive of statutory value added tax. The publisher's current general

terms and conditions apply, which can be found at https://www.detail-online.com/legal-notice/

No. of pages: 4 pages € 14,500*¹ 6 pages € 19,500*¹

17

Gatecover / cover flapUse the haptically-dominant grammage of our U2 or U3 cover pages for your product and brand communication.

The basis texts and images are supplied by you, and the DETAIL editorial team then revises them to ensure that they address a specific target group.

No. of pages: Flap on U2 cover page or U3 cover page 3-page, bilingual on request

€ 19,500*1

Special advertising formats

OutsertsInsert placed on 4th cover page of DETAIL and shrink-wrapped in foil together with the magazine, part-booking possible.

The insert is supplied by the manufacturer.

The price is calculated individually based on the weight of the insert.

Inserts are not discountable, but are eligible for agency commission. Dispatch costs are excluded from all discounts.

InsertsInsertion inside the issue, part booking also possible. The insert is supplied by the manufacturer.

Size Minimum DIN C6, maximum 200×290 mm (WxH)

Thickness Maximum 3 mm

Maximum weight 210 g

For further technical details, please refer to page 22.

Weight up to 25 g with mechanical processing: € 285 per 1,000 copies plus dispatch costs

Prices for higher weights or supplements that require manual insertion are available on request. Inserts are not discountable, but are eligible for agency commission. Postal charges are excluded from all discounts.

*1 Special advertising format not discountable, but eligible for agency commission. All prices quoted are exclusive of statutory value added tax. The publisher's current general terms and conditions apply, which can be found at https://www.detail-online.com/legal-notice/

18

Glued-in inserts This advertising format requires a 1/1 carrier advertisement to be booked. Advertisement price calculated using the current price list; see page 15.

Size Minimum 40×60 mm, maximum 170×257 mm (WxH) 2 cm distance to the rib and all outer edges

Thickness Maximum 3 mm

Maximum weight Maximum 50 g

Glued-on inserts are not discountable, but are eligible for agency commission. Dispatch costs are excluded from all discounts.

Postcards, DIN C6 € 165 per 1,000 copies plus dispatch costs

Booklets up to maximum 170×257 mm (WxH), 3 mm thickness and 50 g weight

Machine processing: € 265 per 1,000 copies plus dispatch costs

Manual processing: € 345 per 1,000 copies plus dispatch costs

For delivery address and delivery note, see page 22

Contact us for advice on other special advertising formats such as (two-sided) advertisements with

perforation, finishing with special colours or coatings, special formats or insert materials, etc.

Bound-in inserts2-sided € 9,600 2 sides with flap € 13,100 4-sided € 16,050 6-sided € 20,500 8-sided € 24,350

The bound-in insert is supplied by the manufacturer.

For paper weight over 180 g/m2: price on request Discountable (according to volume discount): 1 page = 1 advertisement page

The bound-in insert can be glued to one separator in each case. For further technical details, please refer to page 22.

Special advertising formats All prices quoted are exclusive of statutory value added tax. The publisher's current general terms and conditions

apply, which can be found at detail.de/impressum/agb.

19

IVWCirculation analysis Copies per issue – annual average July 2019 – June 2020Print run 24,313Actual distributed circulation (ADC) 18,049 Germany 10,858 Outside Germany 7,191Sold circulation 15,260 Germany 8,577 Outside Germany 6,684Subscribed copies 14,330 Other sales 265 Retail sales 665Complimentary copies 2,788Trade fair, remaining and archive copies 6,264

Distribution of DETAIL print editions – Europe ADC Europe – total 17.446Germany 62 %Switzerland 8.5 %Austria 8 %Benelux (Belgium, Netherlands, Luxembourg) 6 %Italy 4 %Scandinavia Norway, Sweden, Denmark 4 %United Kingdom (UK) (Great Britain, Scotland, Ireland) 4 %France 2 %Rest of Europe 1.5 %

Distribution of DETAIL print editions – worldwideADC outside Europe – total

1,137North and South America 58 %Asia 28 %Australia, New Zealand 12 %Africa 2 %

CIRCULATION AND DISTRIBUTION ANALYSIS

International distribution by top regions

Actual distributed circulation,divided up according to Nielsen areas

ISchleswig-Holstein, Hamburg Bremen,

Lower Saxony1,412 13 %

II North Rhine-Westphalia 1,846 17 %

III aHesse,

Rhineland-Palatinate, Saarland

1,629 15 %

III b Baden-Württemberg 2,172 20 %

IV Bavaria 2,172 20 %

V Berlin 760 7 %

VI,VIIThuringia, Saxony,

Mecklenburg-Western Pomerania, Brandenburg,

Saxony-Anhalt

869 8 %

Sources: IVW (3rd quarter 2019 – 2nd quarter 2020) VU Meynen surveys 07-08.2019 – 06.2020 for international circulation and distribution analysis.

Analysis of circulation and distribution

20

The most important facts at a glance

98 % of our readers are architects and civil engineers in pre dominantly managerial positions.

A DETAIL journal is read by three people on average.

Reach at least 54,000 readers per issue!

80 % of the readers were motivated into taking action by the placed advertisements.

On average, readers pick up the journal 2.1 times and read it for 37 minutes. Exceptionally high issue- archiving percentage.

97 % of the issues are collected and archived in whole or in part.

67 % of those surveyed read all ten issues p.a.

80 % use the DETAIL website regularly.

READERSHIP STRUCTURE ANALYSIS

Readership structure analysis Source: 2018 readership structure analysis; basis: 200 subscribers in Germany*1 Telephone survey of 200 subscribers. Sample similar to the domestic subscriber file.

Study carried out in November 2018: KANTAR TNS, Media Research Bielefeld.

Decision-making structure and areas of activity

Professional status*1

Architect 92 %

Civil engineer 6 %

Other 2 %

Owner, co-owner, director 71 %

Project manager, leader 11 %

Departmental leader 7 %

Specialist planner 4 %

Head of a constr. department 3 %

Workgroup leader 2 %

Trainer, lecturer, teacher 1 %

Head of department – authority 1 %

Other 1 %

Position in profession*1

Influence on product decisions*1

74 % 22%

75 % 17 %

73 % 19 %

61 % 30 %

74 % 17 %

58 % 31 %

42 % 44 %

56 % 27 %

33 % 49 %

36 % 44 %

33 % 47 %

28 % 51 %

33 % 44 %

37 % 35 %

27 % 40 %

31 % 30 %

Building materials 96 %

Facades 92 %

Windows 92 %

Interior construction 91 %

Roofs 91 %

Building physics / insulation 89 %

Sanitary 86 %

Access 83 %

Building services 82 %

Decorative lighting 80 %

Heating, vent., air cond. 80 %

Outdoor facilities 79 %

Technical lighting 77 %

Furniture 72 %

Digital processes 67 %

Parking systems 61 %

Yes 87 %

No 13 %

Decision-making authority*1

21

READERSHIP STRUCTURE ANALYSIS

Readership structure analysisSource: 2018 readership structure analysis; basis: 200 subscribers in Germany*1 Telephone survey of 200 subscribers. Sample similar to the domestic subscriber file. Study carried out in November 2018: KANTAR TNS, Media Research Bielefeld.

Print advertisements

Type of activity instigated by advertisements*1

further information obtained from the supplier's website 70 %

contacted the supplier personally 46 %

information material requested 40 %

attended a specialist congress or event 11 %

supplier visited at a trade fair 9 %

Editorial contents Totally agree Agree

Content strengths*1

Building construction 93 %

Design / planning 82 %

Current architectural topics 81 %

Products and product applications 68 %

Future of construction 66 %

Interior design/furnishing 41 %

Assessment of content and design*1

contains technically– competent articles 100 %

reports factually and objectively 96 %

is easy to read and attractively designed 96 %

is clearly and concisely structured 94 %

covers international architecture 92 %

has interesting building-type themed issues (concept issues) 92 %

delivers information on ideas and trends and provides stimulation 89 %

well-researched topics, provides background information 85 %

provides actual structural solutions, important for profess. practice 79 %

cannot be replaced by any other journal 67 %

26 % 74 %

29 % 67 %

42 % 54 %

31 % 63 %

29 % 63 %

35 % 57 %

20 % 69 %

19 % 66 %

28 % 51 %

25 % 42 %

more than three times 14 %

three times 20 %

twice 25 %

once 35 %

Issue exposure*1

22 Technical data

TECHNICAL SPECIFICATIONSDatesPublication dates In the first week of each monthCopy deadline 8 weeks prior to publicationDeadline for advertisements and printed documents 4 weeks prior to publication

ProductionJournal format DIN A4 (210×297 mm trimmed; 216×303 mm untrimmed; 3 mm trim per bleed edge)Type area 189 mm wide, 271 mm high Printing/binding Offset print/adhesive bindingPaper (DETAIL, DETAIL Interior, DETAIL Green) Contents: Finesse 115 g/m2, Cover: Monostar 300 g/m2

Print dataThe preferred data format is PDF/X-4 (composite PDF). All used fonts must be embedded. Also possible are unseparated tiff and eps files. Open data (e.g. InDesign, QuarkXPress, etc.) should be avoided. Colour mode CMYK, 300 dpi, line in bitmap mode, at least 1,200 dpi, bleed: at least 3 mm per bleed edgeColour templates are required for all advertisements: Proof specifications on requestDouble-sided advertisements Delivery as individual pages, each with 3 mm trim and bleed allowanceNote: Trim size for part-page, portrait-page advertisements: Delivery with 3 mm trim on all sides.

Delivery (inserts, bound-in inserts and glued-on inserts)Delivery date 3 weeks before publication date between 8 am and 5 pm free domicileDelivery address Available on requestThe delivery note should be attached to the OUTSIDE of the pallet or box (do not put it inside the box).The delivery note must contain the following information:_ Customer/client _ Magazine title and issue number _ Delivery quantities (total weight, number of containers

(pallets or boxes), format size, address and telephone number of the deliverer)

For inserts, bound-in supplements and glued-on advertising material, the publisher requires a binding sample by the advertising deadline, and if necessary a dummy sample with size and weight information.

InsertsInserts must be closed on one side and are attached mechanically parallel to the rib. Inserts without a closed side, such as fan-fold flyers, have to be inserted manually. Costs on request.

Bound-in insertsSupplied in untrimmed format 216×306 mm (W×H; incl. 3 mm bleed edge). The bound-in insert must close on the rib and on at least two sides. Folded bound-in inserts must be closed on the rib side. Bound inserts are included in the serial pagination.

OutsertsAll inserts that exceed the maximum insert size (200×290 mm) and/or which are thicker than 3 mm and/or heavier than 210g/m2 must be processed as outserts.Outserts are generally processed manually. Exclusive placement cannot be guaranteed.

Glued-on insertsMechanical processing Postcards as well as glued-on inserts/booklets with closed side to the rib; fan-fold flyers, foldable on the left and right, secured at the bottom (centre to left) with a glue dot, i.e. delivered closed.Glueing must generally be parallel to the rib.Manual processing Glued-on inserts/booklets that do not have a closed side to the rib; fan-fold flyers that are not closed; post-its that are not glued on the rib side.

Delivery address – print data and proofs DETAIL Business Information GmbH Disposition Messerschmittstraße 4 80992 Munich E-mail: [email protected]

Postal addressDETAIL Business Information GmbH Disposition Postfach 500205 80972 Munich Tel.: +49 (0)89 / 38 16 20-824

23Profile – books

BOOKSDETAIL's book editorial department is responsible for the publisher's comprehensive repertoire of book titles and series. For example, our atlases are among the standard reference works in the industry. "Edition DETAIL" books serve as inspiration, provide support with constructive challenges, give answers to current questions and deal with special focus topics. Our book portfolio has become an integral part of well-assorted bookshelves and is aimed at architects, engineers, specialist planners, students, design-oriented readers, private clients, investors and many more, depending on their focus. Our books are published in several language editions and enjoy great recognition worldwide. Once again for 2021 we have interesting new titles planned.

Available languages*1

_ German _ English _ French _ Italian _ Spanish

_ Over 250 available titles (including language variants) in our backlist

_ Nearly 26,000 books sold per year

*1 Not all titles are available in all languages.

AtlasTragwerkeStrukturprinzipien – Spannweiten – Inspirationen

Eberhard Möller

Edition ∂

Edition

Isabella Marboe

SolidarischPartizipativWegweisend

SolidaryParticipatory Pioneering

Bauen für die Gemeinschaft in WienBuilding for the Community in Vienna

robust robust robust robust resilient

resistantresistantresistantresistantresistantresilientresilientresilient

resistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilient

resistantresilientresilientresilient

resistantresilient

resistantresilient

resistantresilient

resistantresilient

resistantresilient

resistantresilient

resistantresilient

resistantresilient

resistantresilientresilientresilient

resistantresilientresilient

resistantresilient

resistantresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilient

resistantresilientresilient

resistantresistantresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilient

resistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresilient

resistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresilient

resistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistantresistant

robust robust robust robust robust robust robust robust robust robust robust robust robust robust robust robust robust robust robust robust robust robust robust robust robust robust robust robust robust robust robust robust robust robust robust robust robust robust robust robust robust robust robust robust robust robust robust resilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilient

robust robust robust robust robust robust robust robust robust robust robust robust robust robust robust robust robust robust robust robust robust robust robust robust robust robust robust robust robust robust robust robust resilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilient

robust robust robust robust robust robust resilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilient

robust resilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilient

robust robust resilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilientresilient

REINFORCED CONCRETE STRUCTURESREINFORCED CONCRETE STRUCTURESREINFORCED CONCRETE STRUCTURESREINFORCED CONCRETE STRUCTURESREINFORCED CONCRETE STRUCTURES

24 Book frontlist – 1st half 2021

BOOKS FRONTLIST 1ST HALF-YEAR 2021KØBENHAVNUrbane Architektur und öffentliche Räume – Urban Architecture and Public Spaces

_ Portrait of a future-oriented city and its exemplary current architecture

_ Around 30 project documentations with additional essays and interviews

_ Insights into the current architectural scene in Copenhagen and its protagonists

_ An architectural discovery tour from Ørestad to Nordhavn_ Surprising new architectural typologies and urban

development strategies

Expected PD April 2021

Print run 2,500 copies – German 1,500 copies – English

Reinforced concrete structuresrobust • resilient • resistant

Detailed documentation of 20 outstanding construction examples as well as technical contributions from renowned structural engineers.

Expected PD April/May 2021

First edition 1,000 copies – German 1,000 copies – English

Manual of Structural DesignStructural principles – Spans – Inspirations

_ Sensible combination of different building materials for modern load-bearing systems

_ Quickly comparable structural principles _ Design and construction textbook for architecture,

civil engineering and structural design _ Suggestions and examples, construction principles and

details, areas of application, rules of thumb, optimisation _ Potentials and limits of different load-bearing systems

Expected PD May 2021

First edition 2,500 copies – German "Atlas Tragwerke" English version: "Manual of Structural Design" planned for summer 2022

Bauen für die Gemeinschaft in Wien Building for the Community in Vienna_ Differentiated presentation of different approaches

to building for the community in Vienna using project examples

_ Contextualisation of the current buildings with important predecessor projects

_ Explanation of participative planning methods

Expected PD February 2021

First edition 2,500 copies (bilingual: German/English)

25

BOOK SPONSORING

OUTLOOK 2ND HALF-YEAR 2021

Single-family houses / Einfamilienhäuser (Engl./Ger.)

New edition of the Multistorey Timber Construction Manual

BRIDGES – Potentialities and Perspectives

DETAIL Practice: Building with Hardwood

60 years of DETAILA look back and into the future of architecture. The best projects and their protagonists.

The benefits for you: _ Specialist books reach the target

group without wastage, even with respect to niche topics

_ Profit from the outstanding reputation of DETAIL and include your company in this context

_ High-quality technical literature as a gift idea for deserving employees and/or customers

_ A sustainable communication medium in architecture and planning offices

_ High image transfer within the target group

_ Cross-media communication measures at special conditions

Our ratecard can be found online, including an up-to-date frontlist of our books. https://www.detail-online.com/advertising/

Premium placement as a book sponsor in the DETAIL extra newsletter

Book frontlist outlook – 2nd half 2021

As a rule, our books require up to twelve months of editorial work before they are published. The elicitation of market requirements and expected demand, overall concept, solid and detailed research, text, images, and drawings, etc. all mean a great deal of work if the book is to have the expected DETAIL quality. And rightly so, since reference books are one of the most sustainable forms of communication media and pass on knowledge that has been gathered over the years to the readership.As the producer we offer you countless opportunities to appear in the context of our titles and thus to benefit from the high reputation of our technical literature in the long term.

Some of the possibilities for you: _ Logo placement in the print run of a title _ Bulk offers_ Individual offprints with your own foreword or cover _ Enclosure of your advertising material

when titles are sent out _ Meet & greet with the author/editor _ Organisation of a book reading _ and much more.


DIGITAL26

Digital Portrait Reference Project 27 Your reference project 28 DETAIL inspiration – profile 29 DETAIL.de / DETAIL-online.com – profile 30 Display formats 31 Display formats – price list 32 Advertising network / APAN by DETAIL 33 Our display service packages 34 Lead generation 35 Microsite 36 Newsletter – overview 37 Editorial and topic newsletter 38 Issue/product newsletter 39 Standalone newsletter 40 DETAIL Video 41–42

Table of contents – digital

27

PORTRAIT REFERENCE PROJECT

Portrait Reference Project

The benefits for you_ You will be an early adopter of

DETAIL's latest, pioneering online format, with high additional benefits for the target group

_ High reach through extensive advertising on all DETAIL channels

_ Guaranteed page impressions for your project

→ Target group-relevant additional benefits

↖ Premium placement

28 Your reference project

Our (media) service package_ Logo presentation and URL naming

with top placement in the project presentation

_ Premium placement of the " reference project" in the DETAIL inspiration project database for at least four weeks. Subsequently, the PiD will be permanently accessible via the global search function, as well as via its own section.

_ Integration of the following product information:

• Short description that describes your product in connection with the project in a high-quality manner

• Premium linking of your product in the image gallery

• Optional: product-/project-related videos and/or audio material

Our promotion of the project – your guaranteed minimum playout:_ 1 standalone newsletter (DE) _ 1 text/display advertisement in the DETAIL newsletter (DE) _ Display advertising on DETAIL.de as well as in APAN by DETAIL _ Use of the DETAIL social media channels (LinkedIn, Facebook)

You as the manufacturer will be mentioned in each of the advertising materials as a participating premium manufacturer. Where possible, the logo will also be positioned on the advertising measures.

At least 20,000 page impressions on your project within 4 weeks

Your reference project € 12,900*1

Do you have an outstanding reference that you would like to present to planners and architects?Use our latest online format and present your reference project in our DETAIL inspiration database and DETAIL.de to create relevant added value for the target group.

*1 Special advertising form: not discountable, not eligible for agency commission.All prices quoted are exclusive of statutory value added tax. The publisher's current general terms

and conditions apply, which can be found at https://www.detail-online.com/legal-notice/

Manufacturer exclusive

YOUR REFERENCE PROJECT

29DETAIL inspiration – profile

DETAIL inspiration – the image and reference database with over 5,700 project documentations from 60 years of DETAIL supports architects and planners in the design phase and further planning process to find building solutions. It is therefore a valuable source of research and inspiration during the key planning phases. Take advantage of the platform's high reputation. It is used by over 100,000 potential users from colleges, universities and libraries and by over 2,000 subscribers in planning and architecture offices with single-user licences, and position your products and solutions in the relevant phases of research and planning.

The benefits for you _ Communication with decision-

makers and specialist users with virtually no wastage

_ Focused perception of your products and solutions

_ Touchpoints in important phases of research and planning

_ Link to further information

DETAIL INSPIRATION

Sources: VU Meynen sales reporting (DETAIL inspiration portfolio development),08/2020 / Sales reporting – universities (survey of universities, grouping in range), 08/2020

30 DETAIL.de / DETAIL-online.com – profile

Performance indicators DETAIL.de*¹Average approx. 4,759,614 page impressions per month

DETAIL.de is a German-language architecture portal that bundles DETAIL's online services in one comprehensive website. DETAIL.de presents the latest develop ments in the industry and provides more in-depth information on the topics covered in the print edition, accompanying video material as well as spe-cialist knowledge, product information and information on industry events. In addition, users can order our specialist publications directly from the web shop and view current industry vacancies in the job portal at any time.

DETAIL-online.com, our English-language website, provides users with customised content from our German-language site and offers an attractive environment for your globally-oriented advertising messages.

Performance indicators DETAIL-online.com*¹Approx. 843,559 page impressions on average per month

DETAIL.DE

DETAIL-ONLINE.COM

*1 Source: ivw Period of the evaluation: January 2021

31Display formats

— Billboard 320×100 px

— Billboard 970×250 px

— Leaderboard 1 320×50 px

— Custom Campaign 1.600×960 px

— Billboard 2 970×250 px

— Leaderboard 2 320×50 px Refresh 15 sec.

— Billboard 3 970×250 px Refresh 15 sec.

— Maxi Ad 640×480 px Embedding in the picture gallery

DISPLAY FORMATS Desktop

← Article view Desktop

Mobile

Depending on booking: Delivery of Custom Campaign or Billboard 2

32 Display formats – price list

DISPLAY FORMATS PRICE LISTDesktop

Mobile

Advertising format Size (W×H) CPT DETAIL*1 CPT APAN*1

Billboard Prominent placement in the header area 970×250 px Sticky € 130Nonsticky € 110

€ 65 € 55

Custom campaign Highest possible attention in the shortest possible time 1.600×960 px € 180 € 90

Billboard 2 970×250 px € 90 € 45

Billboard 3 Refresh 15 sec. 970×250 px € 50 € 25

Maxi ad Embedding in the picture gallery 640×480 px € 95 € 47.50



€ 65 € 55

Leaderboard 1 320×50 px € 80 € 40

Leaderboard 2 Refresh 15 sec. 320×50 px € 40 € 20

The minimum booking is 25,000 ad impressions per month. Playout in APAN by DETAIL is limited to a maximum of 50% of the booked ad volume.

Crossmedia discount 10 % discount on online placement with simultaneous booking (within one month) of a print product

SpecificationsFormats gif, jpg, png, html5, redirect

File size of all formats gif, jpg, png, html5: max. 800 KB

Delivery of the advertising material 5 days before campaign start

Physical delivery jpg, gif, png, html5

Delivery 3rd party tag Redirect

*1 CPT (price per 1,000 ad impressions) All prices quoted are exclusive of statutory value added tax. The publisher's current general terms


33



€ 65 € 55

Custom campaign Highest possible attention in the shortest possible time 1.600×960 px € 180 € 90

Billboard 2 970×250 px € 90 € 45

Billboard 3 Refresh 15 sec. 970×250 px € 50 € 25

Maxi ad Embedding in the picture gallery 640×480 px € 95 € 47.50

Advertising network / APAN by DETAIL

APAN by DETAIL Architectural Programmatic Advertising NetworkWith Programmatic Advertising you can auto-matically display advertisements, videos and native ads on target group-relevant premium websites of third-party providers.When DETAIL.de and DETAIL-online.com users move around on other websites, they can be classified, targeted and tracked (retargeting) to a very high standard. The targeting of users is possible according to gender, age and various affinity groups, for example.Geotargeting can also be used (e.g. to promote regional events or showroom openings).

The benefits for you_ Optimal placement within

the target group_ Highly specialised targeting_ Precise delivery through

geographic targeting_ Large reach of the campaigns _ High frequency of the campaigns_ High accessibility on smartphones,

tablets and desktops_ Minimum wastage _ Performance measurement

through reporting

The benefits for you_ Reach increase_ Increase of the touchpoint

frequency to the user_ Premium targeting options_ Use of attention-grabbing

advertising media (e.g. video)_ Comprehensive reporting

of all booked performance indicators (KPIs)

Target groupArchitects and industry professionals 135,856*1 architects and industry professionals in Germany

DETAIL.de unique users 230,608*² unique users (desktop, tablet, smartphone) per month on average on DETAIL.de

High efficiency nationwide or internationally. DETAIL offers a high-quality display network with a large reach and high frequency in a premium topic- relevant environment. Increase the recall performance of your brand, product, service or message significantly with premium advertising formats. By demonstrably increasing awareness, willingness to buy and sales, display advertising remains an indispensable instrument for lasting brand effects.

*1 Source: Federal Chamber Statistics of the Federal Chamber of Architects (30.09.2020)*2 Source: DETAIL, unique users on DETAIL.de 01.01.-30.09.2020

Hardly any wastage – DETAIL.de and DETAIL-online.com

are special interest websites

ADVERTISING NETWORK / APAN BY DETAIL

34

BasisOur cost-optimised entry package with a high reach within the DETAIL target group of architects and specialist planners. This package is recommended, for example, if you want to increase aware-ness of your product or your company, or to support other advertising measures.

Services_ "Below the fold": Placement

in the Leaderboard 2 (mobile) or Billboard 3 (desktop) in a 15- second "refresh"

_ Targeting possibility in the APAN_ Final report after

the end of the campaign_ DETAIL.de to APAN playout

ratio: 60:40

Our performance promise to you: You will achieve 100,000 impressions within the DETAIL target group over a period of six weeks at a pack-age price of € 4,500*1.

PerformanceThis variant offers you maximum speed with high-quality display advertising formats. This package is recommended, for example, for time-limited offers, product launches with high media pressure, date announcements, etc.

Services_ Mix of several high-quality

display formats (mobile and desktop)

_ Premium targeting in the APAN

_ Final report after the end of the campaign

_ DETAIL.de to APAN playout ratio: 70:30

Our performance promise to you: You will achieve 75,000 impressions over a period of two weeks at a package price of € 6,500*1.

PremiumDETAIL's top-of-the-range display offer. This package is recommended, for ex ample, for (image) campaigns with longer durations, soft product launches or to accompany other measures (print/online).

Services_ "Above the fold":

Billboard placement (mobile and desktop)

_ Premium Targeting in the APAN

_ Final report after the end of the campaign

_ DETAIL.de to APAN playout ratio: 80:20

Our performance promise to you: You will achieve 75,000 impressions over a period of two weeks at a package price of € 7,500*1.

Our display service packages

OUR DISPLAY SERVICE PACKAGES

*1 Special advertising format not discountable, but eligible for agency commission. All the prices quoted are exclusive of statutory value added tax.

The publisher's current general terms and conditions apply, which can be found at https://www.detail-online.com/legal-notice/

35Lead generation

The benefits for you_ Generation of qualified leads _ White paper permanently

available on DETAIL.de_ Accompanying advertising

measures increase the number of visitors

_ Full cost control: You decide on the acceptance of the leads

*1 Optional*2 Special form of advertising: not discountable, not eligible for agency commission. All the prices quoted are exclusive of statutory value added tax. The publisher's current general terms and conditions apply, which can be found at https://www.detail-online.com/legal-notice/

LEAD GENERATION YOUR WHITE PAPER ON DETAIL.DETake advantage of the high reputation of our media company within the target group and place your white paper in our editorial environment. Generate qualified leads from a demonstrably interested specialist audience through a protected download function.We will include your white paper permanently at DETAIL.de and/or DETAIL-online.com in the "Specials" section. The white paper will be announced using a display/text ad vertisement in the DETAIL editorial newsletter and will be allo-cated an exclusive premium display space on the DETAIL.de and/or DETAIL-online.com homepage.

Services_ Permanent online presence of the

white paper on DETAIL.de and/or DETAIL-online.com

_ Promotion of the white paper in the editorial newsletter of DETAIL as a display/text advertisement

_ Premium display advertising form on DETAIL.de/DETAIL-online.com for 25,000 ad impressions

_ Optional: Transfer of qualified leads for use according to GDPR guidelines

Technical specifications_ Image file: 144×204 px _ Format for white paper:

pdf, doc, xls, ppt_ Format for company logo:

jpg, tif, gif, eps _ ext: headline (max. 80 characters

including spaces) + text (max. 750 characters including spaces). The editorial staff will edit the text you supply.

Lead depthName, first nameCompany/officeMail addressPosition*1

Phone*1

Price € 4,900*²

Optional: Transfer of the generated leads € 29 per leadThe required materials must be booked and supplied at least 7 working days before the planned publication.

Our DETAIL editorial team will be happy to help you create a white paper. On pages 60 and 61 you will find

our corporate publishing service portfolio.

36 Microsite

MICROSITEA DETAIL microsite offers you an exclusive environment for the presentation of your content in the DETAIL layout on our website. Together with you, the editorial team will define the content and presentation form. For example, in addition to texts and photos, videos, audio files, pdf files, etc. can also be integrated. It is also possible to run a competition, so that you can interact with the target group.

DETAIL services_ Content research in consultation with you _ Structure, text and programming of the microsite _ Search engine optimisation of the texts _ Integration of further content

(video, audio, white paper, etc.)Price: on request. Depending on the scope, duration, desired content updates etc.

We recommend additional supporting measures to promote the microsite. When you book the

microsite, you are granted special conditions on our online offers. Please ask us about them.

— ①

— ③

— ④

— ②

37DETAIL newsletter – overview

DETAIL NEWSLETTER – OVERVIEW

Advertising format Specifications Price CPT*1

① Display advertisement with one image

1 image (500×350 px (W×H)), 240 characters – text (incl. spaces), 40 characters – headline (incl. spaces) and link € 95

② Display advertisement with three images

3 images (155×155 px each), 240 characters – text (incl. spaces), 40 characters – headline (incl. spaces) and link € 95

③ Banner Banner (500 × variable size up to max. 100 px (W×H)) € 40

④ Event in the events calendar

Teaser text max. 80 characters including spaces Logo (jpg), 1 header image (1,500×540 px (W×H)), 1 small teaser image (735×491 px (W×H)),Text: max. 400 characters (including spaces) and links

Fixed price € 590

Dispatch of the German newsletter 4× per week (Mon–Thu) to 32,828 recipients*2

Dispatch of the English newsletter 1× per week (Thursday) to 36,546 recipients*2

Newsletter booking Provided that the booking has been confirmed, we need the data at least 5 working days before the publication date.

Our DETAIL newsletter is sent out Monday to Thursday at 1 pm sharp and has established itself as a daily fixture with the target group.

The following newsletters will be sent out in line with the magazine's publica-tion date, the corresponding product focus and/or trade-fair and focus topics:

_ editorial newsletter _ magazine newsletter _ product newsletter _ topic newsletter _ standalone newsletter

Placement options in our newsletters

*1 CPT (price per 1,000 recipients)*2 No. of sent newsletters according to Agnitas – average values as of 06/2020 All prices quoted are exclusive of statutory VAT and include two correction cycles. The publisher's current general terms and conditions apply, which can be found at https://www.detail-online.com/legal-notice/

Our newsletters have very high opening rates! For the German-language newsletter the opening

rate is 35.78 % on average

38 Editorial newsletter, topic newsletter

EDITORIAL NEWSLETTERThe editorial DETAIL newsletter provides relevant information on the topics of architecture and design.

Dispatch Monday–Thursday

TOPIC NEWSLETTERImportant architectural topics deserve special attention. DETAIL topic newsletters provide the ideal framework for this and report on current events and key topics. Present yourself in a special editorial environment.

Date Subject

26.01.2021 Interior fittings, interior design

17.02.2021 Lighting and building automation

15.03.2021 System construction, modular construction

22.03.2021 Bathrooms, sanitary ware

13.04.2021 Ecological building products, cradle to cradle, recycling

13.05.2021 Accessibility

16.06.2021 Energy efficiency

07.07.2021 External envelope: roofs and facades

18.08.2021 Digital planning

15.09.2021 Tiles, sanitary equipment

21.10.2021 Masonry

09.11.2021 Conversion and renovation

15.12.2021 Interior construction

Our newsletters offer new advertising formats, e.g. competitions, surveys. Ask us about them!

39Issue/product newsletter

ISSUE/PRODUCT NEWSLETTERThe DETAIL issue newsletter is always sent out on the day of publication of our print edition. It includes content from the print edition and offers more detailed information. Use this editorial environment to present your relevant products and solutions!

The DETAIL product newsletter includes topics from the print edition, is sent out at the same time as the print edition is published, and provides additional product information. This is the newsletter format used for manufacturer news (p. 44) and material samples (p. 16).

Overview of the issue and product newsletter topics

Date Subject Product topics I Product topics II

04.01.2021 DETAIL 1/2 Roofs BAU innovations Roofs

01.03.2021 DETAIL 3 "Concept" Living and Working

Bathroom and air-conditioning technology

Interior fittings, acoustics, lighting

01.04.2021 DETAIL 4 Renovation and conversion Building physics Digital planning/BIM:

03.05.2021 DETAIL 5 Masonry Special section: DETAIL green

Wall building materials and prefabrication

Access

01.06.2021 DETAIL 6 Sustainability / Anniversary edition 60 years of DETAIL

Facade and glass Sustainable building

15.07.2021 DETAIL 7/8 Small residential buildings Interior design, acoustics Lighting and building automation

01.09.2021 DETAIL 9 "Concept" Sports buildings

System constructions Outdoor facilities

01.10.2021 DETAIL 10 Facades External envelopes Bathroom and air-conditioning technology

02.11.2021 DETAIL 11 Digital Processes Special section: DETAIL green

Digital planning/BIM: Building physics

01.12.2021 DETAIL 12 Building with wood Wood and natural building materials in construction and extension

Access and building automation

For the detailed editorial calendar see page 12.

40 Standalone newsletter

German and/or English version_ Publication frequency individually negotiable _ Part booking possible, e.g. with geotargeting_ Minimum booking: 5,000 subscribers

Prices DETAIL current (CPT*¹) > 10,000 subscribers € 275 < 10,000 subscribers € 315

Place your messages exclusively in the "DETAIL aktuell" standalone newsletter.If required, our online editorial team will advise you on suitable topics. The supplied text and image content will be checked and edited by our team to ensure that newsletter recipients are optimally addressed.

1* CPT (price per 1,000 recipients)All prices quoted are exclusive of statutory VAT and include two correction cycles. The publisher's current general terms and conditions apply, which can be found at

https://www.detail-online.com/legal-notice/

STANDALONE NEWSLETTER

41DETAIL Video

archipinion by DETAIL is one of the largest video streaming services for inspiration, information and interaction. We use videos to bring your messages to your target group in a modern and vivid way. On demand and usable on any device, archipinion is also the largest market research panel in the construction industry, with over 5,000 registered users, of which around 3,800 are active users.Use our web app for market research, qualified lead generation and measurable marketing that reaches the creators of architecture without wastage.

DETAIL VIDEO

BUNDLE42 DETAIL Video

DETAIL VIDEO – THE BENEFITS FOR YOU:

PRICE MODEL

Product presentation in video formatWe get to the heart of the core messages and benefits of your products, materials and services. We place videos produced individually for you in a unique editorial environment consisting of online training offers, inspiring technical articles and architectural docu-mentations.

Measurable communication without wastageWe make your architectural communication measurable and generate screened contacts to the decision-makers in design, planning and tendering. In your sales marketing dashboard, you always have a transparent and up-to-date overview of the progress of your campaign and the currently generated leads.

Direct feedback from the target groupBei archipinion wird jedes Video von den Usern* bewertet und Feedback zu den präsention archipinion each video is evaluated by the users and feedback on the presented content is requested. Adjust your offer in line with the expectations of the architects and include the direct feedback in your marketing and sales decisions.

Allow us to show you the possibilities of DETAIL Video in a live demo and explain our price model to you in a face-to-face meeting.

All prices quoted are exclusive of statutory value added tax. The publisher's current general terms and conditions apply, which can be found at https://www.detail-online.com/legal-notice/

Digital distribution without wastage and risk: 100% target group,100% effectiveMeasurable marketing: You will reach your marketing goals easily and quickly.

Direct hit € 10 per relevant contact reached

Fast market research and direct feedback from the target group.

Find out how you stand in relation to the competition, for example, and receive unfiltered feedback from your target group

Survey € 2 per answered question

Optionally bookable

Product or service- related project leads within a few days

Maximum efficiency: You save time, money and valuable resources.

Project leads € 99 per project lead

Optionally bookable

Individual offers for packages on request.

BUNDLE43Table of contents – cross-media bundle offers

Crossmediabundle offers

Manufacturer news 44 Online advertorial 45 Webinar boost 46 Anniversary offers 47 Job portal 48

44 Manufacturer News

MANUFACTURER NEWS

_ 1/6 page in the product section of the DETAIL journal with image and text (German and/or English), marking of your product presentation as an advertorial.

_ Editorial environment within the DETAIL product news letter or the English newsletter including reporting. Link to the online manufacturer news (for recipient numbers see p. 38 or the latest figures at https://www.detail-online.com/advertising/ ).

_ Permanent website presence on DETAIL.de and/or on DETAIL-online.com in the Products section and accessi-bility via the website's global search function. You are welcome to provide your target URL with a tracking link (performance indicators on p. 31 or latest figures at https://www.detail-online.com/advertising/ ).

Manufacturer news – monolingual € 3,500*¹

_ 1/6 page print, publication in DE and/or EN _ Placement in a newsletter DE/EN _ Placement on a DETAIL website DE/EN

Manufacturer news – bilingual€ 6,000*¹

_ 1/6 page print, publication in DE/EN _ Placement in a newsletter DE/EN _ Placement on a website DE/EN

DeliveryPrint: _ Text: max. 550 characters (monolingual option),

max. 290 + 260 characters (DE/EN)_ Image: Landscape format, 300 dpi

Online: _ ext: up to max. 2,500 characters (language version

depending on booked option) + target URL (also possible with tracking code)

_ Image: 2.000 px wide, height variable

*1 Special advertising not discountable, but the agency discount can be deducted.All prices quoted are exclusive of statutory VAT and include two correction cycles. The publisher's current

general terms and conditions apply, which can be found at https://www.detail-online.com/legal-notice/

← Journal

↖ Website

Newsletter ↘

DETAIL manufacturer news is our cross-media starter package for placing your products in print and online in an eye-catching way.Benefit from a selected combination of DETAIL channels for a strong advertising impact through potential multiple contacts.

45

ONLINE ADVERTORIAL

Our service package: _ Detailed online entry

(monolingual DE or EN) consisting of a large teaser image as well as four gallery images and a text length of up to 2,500 characters. Link to a target URL of your choice. You are welcome to provide the link with a tracking code (performance indicators on p. 31 or for the latest figures visit https://www.detail-online.com/advertising/). The online entry will remain permanently on our website and be able to be found in the respective section and via the global search function. Your delivered contents will be checked, edited and classified by the editorial staff.

_ Homepage placement On the day of publication of your advertorial, it will appear with an image and teaser text in a top position in the respective section of our website (DE or EN).

_ Social media post – Facebook In addition, we will publish an edited Facebook post to our followers after publication. Link to your contribution on our website.

_ Text/image advertisement in the DETAIL newsletter Link to the online advertorial (DE or EN; for recipient numbers see p. 38 or the latest figures at https://www.detail-online.com/advertising/).

Online advertorial – monolingual € 3,500*¹

_ Online entry on the DETAIL website (DE or EN)_ Top placement on the publication date in the

respective category (DE or EN)_ Text/display advertisement in the

DETAIL Newsletter (DE or EN)_ Social media post – Facebook (DE or EN)

Online advertorial – bilingual€ 7,000**¹

_ Online entry on the DETAIL website (DE and EN)_ Top placement on the publication date in the

respective category (DE and EN)_ Text/display advertisement in the

DETAIL Newsletter (DE and EN)_ Social media post – Facebook (DE and EN)

DeliveryText: min. 450 to max. 2,500 characters (incl. spaces depending on the language variant booked)

Image: 5 images (2,000 px wide, variable height)

Online: Text: 450 to max. 2,500 characters (language version depending on the booked option including two correction cycles) Headline, leader (two to three sentences) + target URL (you can also provide the URL with a tracking link)

Online advertorial*1 Special advertising format not discountable, but eligible for agency commission. All prices quoted are exclusive of statutory VAT and include two correction cycles. The publisher's current general terms and conditions apply, which can be found at https://www.detail-online.com/legal-notice/

Our DETAIL Online Advertorial bundle offer provides you with online reach in an editorial environment. We play out your news across several contact points and channels.

→ Newsletter

Facebook post ↘

Homepage notification ↙

Online entry ↙

46 Webinar boost

Are you planning to hold a target group-relevant webinar or an online event? If so, use DETAIL's reach to announce the dates, attract participants and to subsequently distribute your video recording to generate leads.

Webinar Boost€ 2,900*¹

→ Display advertising

→ Social media post for the

date announcement

layout of your webinar recording on archipinion ↘

↖ Placement in the

event calendar

WEBINAR BOOSTOur service package_ Announcement of your webinar date in the highly

frequented DETAIL Online Event Calendar

_ One accompanying social media post for each event on Facebook (DE or EN) and Instagram (EN)

_ Publication of your webinar recording on archipinion in the "Webinars" category. Screening of leads from interested architects, having collected addresses after the seminar. The leads will be passed on to you in a way that is GDPR-compliant.

_ Dissemination of your event date via online advertising on DETAIL.de

• "Below the fold": placement in the Leaderboard 2 (mobile) or Billboard 3 (desktop) in the 15-second "Refresh"

• Final report after campaign end • DETAIL.de/APAN playout: 60:40

Achieve 25,000 impressions within the DETAIL target group over a period of four weeks.

*1 Special advertising format not discountable, but eligible for agency commission. All the prices quoted are exclusive of statutory value added tax. The publisher's current general terms

and conditions apply, which you can find at https://www.detail-online.com/legal-notice/

47

ANNIVERSARY OFFERSPRINT *2ADVERTISEMENTSANNIVERSARY EDITIONDespite the increased circulation, our regular advertising rates (price list – page 15) still apply. If you include congratulations on our anniversary in your advertisement, we will grant you a 10 % special discount.

In return, we will increase the reach and include your con-gratulations (submitted in writing or sent to us in a short video message) on our "60 years of DETAIL" landing page. It will be available all year round, and include special offers and editorial supervision.

PRINT *2LOGO + CONGRATULATIONSCongratulate DETAIL on 60 years in the anniversary issue*2 and include your logo and best wishes on a special page in the editorial section of our issue. We will then extend your reach by also posting these congratulations on our anniversary landing page.

Price€ 1,650 1/8 page, 4c

Reach at least 72,500 readers with our anniversary edition! ↖

Illustration

↖ Illustration

Anniversary offersSource: 2018 readership structure analysis; basis: 200 subscribers in Germany *1 Telephone survey with 200 subscribers. Sample similar to the domestic subscriber file. Study carried out in November 2018: KANTAR TNS, Media Research Bielefeld. IVW 3rd Quarter 2019-2nd Quarter 2020.*2 Issue June 2021All the prices quoted are exclusive of statutory value added tax. The publisher's current general terms and conditions apply, which can be found at https://www.detail-online.com/legal-notice/

Illustration ↙

48 Job-Portal

JOB PORTAL

Job advertisement – "intern"For finding interns and students, including those about to take their final exams

_ 30 days online _ Logo in search results list

Price: € 95

"Classic" job advertisementThe classic advertisement format for searching for architects and civil engineers

_ 30 days online _ Logo in search results list

Price: € 295

"Premium" job advertisementPremium display advertisement with additional features

_ 30 days online_ Date update after 15 days _ Logo in the search results list _ Featured job on the home page _ additionally: video integration possible

Price: € 595

"Premium Plus" job advertisementPremium Plus display advertisement with additional features and a longer runtime

_ 60 days online_ Date update every 15 days _ Logo in the search results list _ Featured job on the home page _ additionally: video integration possible Published 1× in the DETAIL newsletter*1

Price: € 995

The appointments section for architects, engineers, planning authorities and developers.

*1 For recipient numbers see p. 38 or the latest figures at https://www.detail-online.com/advertising/.All the prices quoted are exclusive of statutory value added tax. The publisher's current general terms


Job portal ↘

Featured job homepage ↘

Newsletter ↘

EVENTS49

Events Events 50 DETAIL Product Award 51 DETAIL Kongress 52 »Hybrid« congress formats 53–54 Modular construction 55 Interior design 55 Sanitary, air conditioning, heating 56 Roof, facade, windows 56 Digital planning 57

Events

50 Events

EVENTSTake advantage of the comprehensive, target group-specific know-how of our project department for the organisation and implementation of your events.Physical, hybrid or digital, everything is possible.You define the scope of our support – from individual service segments to full service packages.

Our services_ Design, planning, organization and

implementation of the event/project_ Content-related curation of the planned

main topics_ Recruitment and briefing _ Moderation_ Invitation and participant management_ Booking • Location • Catering • Speaker • Show acts/artists • Film/video_ Curation of the presentations _ Live streaming_ Film accompaniment of the event _ On-site support _ Event follow-up_ Cross-media promotion of your event via the

DETAIL channels at special conditions

The benefits for you_ Holistic and individual event

concepts_ Development of own event formats_ Use of all cross-media channels

for accompanying communication_ Benefit from the professional

DETAIL expert network

Possible event formats (selection) Seminars, symposia and congresses, workshops, roadshows and panel discussions, exhibitions, expert rounds, competi-tions, scholarships, showroom inaugurations, factory tours.

We provide comprehensive and individual advice, with the focus on contextually-relevant communication with architects and planners and the selection of optimal formats. Being close to the target group, we act as architects for architects. Contact us for an individual offer.

51DETAIL Product Award

DETAIL PRODUCT AWARD 2021The DETAIL Product Award is awarded by the renowned architecture journal DETAIL in co-operation with the inter-active video and market research portal archipinion for innovative building products, systems and materials.What is special about the Award is that the nominated products are evaluated twice; the pre-selection is carried out by a jury of experts, and the nominated products are then evaluated by the readers of DETAIL. Thus, the Award directly reflects the feedback of the target group.

Submission15 May to 30 June 2021

Nominations by the DETAIL preliminary juryJuly 2021(probably week beginning 12.7)

Reader/user voting 1 September to 31 October 2021

Award ceremonyDecember 2021 (probably week beginning 06.12)

In case of a nomination_ Video trailer with the announcement of the winners,

also for use in own communication channels_ Presentation of the nominated products and

manufacturers in a special section of the DETAIL print edition and online on DETAIL.de

_ Placement of your product in the DETAIL newsletter (D/A/CH)

_ Presentation of your nominated product in the category on detail.de

In case of an award_ Publication of your winning product in the

DETAIL 1/2-2022 print edition_ Publication of your winning product on DETAIL.de

and in a special newsletter on the award ceremony for the DETAIL Product Award

_ The product may be labelled "DETAIL Product Award Winner 2021" throughout its entire life cycle

_ Video trailer with the announcement of the winners, including for use in own communication channels

_ Prize certificate and trophy_ Invitation of two representatives from your company

to the award ceremony which will include a dinner attended by other invited architects and representatives of DETAIL and a keynote lecture (December 2022)

All prices quoted are exclusive of statutory value added tax. The publisher's current general terms and conditions apply, which can be found at https://www.detail-online.com/legal-notice/

Participation feeYou can submit a maximum of three products. There are no additional or follow-up costs in the event of nomination or award.

Submission costs: 1st product: € 1,2952nd product: € 1,1953rd product: € 995

Prices not discountable; not eligible for agency commission.

The benefits for youPresentation of your products via a comprehensive competition media package: The nominated prod-ucts from each category will be presented in detail to the DETAIL readers as well as to the users of DETAIL.de via the channels mentioned.

Profit from our strong self-marketing_ 1/1 print advertisement in two issues of DETAIL _ Placement of the DETAIL Product Award in a display/text

advertisement in at least three newsletters (DE)_ Multiple use of DETAIL social media channels

(Facebook, Instagram, LinkedIn)

6052 DETAIL Kongress 2021

60 YEARS OF DETAIL KONGRESS 2021: FUTURE CITIES – RESHAPING ARCHITECTURE

How does architecture shape the city of tomorrow? How can architecture contribute to the improvement of urban life? The one-day DETAIL Kongress in June 2021 will highlight trends and new concepts and discuss currently relevant questions relating to contemporary architecture.

Take part in our congress and validate your entrepreneurial approaches together with our participants and experts. Get new solutions for your business. We will take a close look at current issues and potentials and develop concepts, ideas and approaches. Get to grips with the implications of the construction of tomorrow for your company. As a partner you will have the opportunity to receive focused knowledge input and spend one day in breakout sessions with our experts – eight hours dedicated to the future of the city and architecture. Internationally-recognised keynote speakers and experts will address current developments, while start-up pitches will provide new creative input and reflect current trends.

The benefits for youCross-media communication Reach your target group through a several-month-long comprehensive media package on all DETAIL channels: print, online, newsletters via social media and extensive and continuous press work

Image transfer Touchpoints to influential market leaders from architecture, engineering, research, real-estate and politics

Interdisciplinary/visionary: Benefit from the know-how of the interdisciplinary and visionary expert groups.

Dialogue and networking Get to know renowned architects and experts in face- to-face discussions. Position yourself sustainably as a competent partner for architects and expand your network

22.06.2021MUNICH

53"Hybrid" congress formats

"HYBRID" CONGRESS FORMATSEvents in today's world are subject to digital change and unfortunately also to a certain degree of uncertainty. It is therefore all the more important now to be able to react flexibly to requirements, needs and the new event culture. Below we present our hybrid congress topics for 2021. Currently, all events are planned to be held digitally and, if neces-sary, with physical components.

The benefits for you_ Greater coverage through digital congresses

with flexible durations_ Positioning as an innovative manufacturer_ No wastage thanks to topic-specific events_ Expansion of your professional network_ Cross-media promotion at special conditions_ More participants through non-location

dependent worldwide access

Our 2021 congress topics_ Modular construction (03/21 see page 55)_ DETAIL Kongress Future Cities (06/21 see page 52)_ Interior construction (08/21 see page 55)_ Sanitary, air-conditioning, heating (09/21 see page 56) _ Building envelope (10/21 see page 56)_ Digital processes (11/21 see page 57)

For all the latest dates visit https://www.detail-online.com/advertising/


54

Example of the sequence of proceedings at an attendance event _ Keynote presentations by experts from the

respective industries/topic areas

_ Keynote presentations from participating manufacturers

_ Moderated round-table discussion with participants from industry and architecture as well as industry-related initiators

_ Q&A

_Get-together/networking

Online extension of the attendance event With these features you benefit from an online extension of the attendance event._ Auditorium

Use our digital lecture room to make your presentation available online.

_ Contact table/exhibition stand Use the various possibilities of a contact table to represent your company in the best possible way and provide information, including in the digital extension of the event:

_ Wide-ranging communication possibilities (sales discussion, chat, meeting rooms, etc.)

• Provision of information and downloads • Placement of talks and webinars • Targeted contact from and to visitors • Direct communication with employees_ Use the all-in-one communication tool to connect

visitors directly with your employees: • Communication via live chat, audio or video call

• Possibility of screen transfer • Employee profile visible to visitors

with selection option • Simple coordination of appointments

with employees who are unavailable or busy_ Networking

At the stand, openly accessible video chats in a two-dimensional space allow for casual conversations between stand visitors and employees.

Your possibilities depend on the sponsoring package booked. We're happy to explain the

interaction between an attendance and an online event to you in a face-to-face discussion.

Time sequence

"Hybrid" congress formats

Registration of participants: Registration of participants is possible until the last day of the congress week.

Attendance event and/or go-live of the online content Opportunities to submit questions on specific topics: In the run-up to the virtual event, participants can send questions to the DETAIL edi-torial team that they would like the speakers to answer. Submissions will be clustered into topics and included in the talks and the discussion round. This will ensure the highest possible benefit for the participants.

Attended event and live-streaming

Registration event Event start Event On-demand availability of all content after live event

55

MODULAR. PLAN. DESIGN: PRACTICAL EXPERIENCE FOR PRACTICAL USE.

Focus Modular construction

Event date 18.03.2021

Event duration Half-day event plus online extension

Venue TBD*1

Modular construction has established itself as a real alter-native to conventional construction methods thanks to tech-nical advancements and new design concepts. In addition, more and more clients are demanding that serial construction methods be used to quickly create living space and room for new working environments. Architects therefore need to systematically get to grips with the topics of prefabrication, serial construction and modular construction.

At the DETAIL event, architects and experts from modular construction companies will give valuable advice on efficient planning solutions (BIM, serial, modular and unitised construc-tion) with an insight into the different degrees of prefabrication, legal requirements and regulations (e.g. building code and noise protection, product-neutral tendering) and effects on the different work phases. It will also examine technically and constructively differentiated solutions for different typologies and uses, focusing on production, transport, assembly and building typology. Focus on sanitary, air-conditioning, heating

Modular construction / Interior design1* Currently a hybrid event is planned (see pages 54–55)

BETTER ON THE INSIDE – NEW QUALITIES FOR THE INTERIOR

Focus Interior design

Event period 22.07.2021


Venue TBD*1

Regardless of whether in light of recent events the home office is set to replace the traditional office, well-designed interiors are becoming a focal topic and gaining new importance.

More than 50% of construction projects already involve the recycling of existing buildings and spaces. Conversions and extensions of existing spaces and the optimisation of given interior spaces according to current social, ecological and technical aspects are not only architecture's answer to the scarcity of resources and money, but also to the lack of space in general.

Especially within existing buildings, transformation of the interior can be an exciting construction task. The demands of contemporary society have given rise to numerous unusual, space-saving room designs and products, as well as multifunctional interiors with high requirements with respect to architectural, social and digital aspects, including the ma terials and the processing thereof. The designs incorporate not only classic product ideas but also many different innovations. What will living and working be like in the near future, and what will the resulting interior designs look like?

The event with its outstanding speakers will provide a platform for innovative young designers and architects and serve as a platform for exchanging experiences in relation to the ever-increasing demands of interior design.

56

Focus – roof, facade, windows

DESIGN, ENVELOP, CONSTRUCT: ARCHITECTURE AND FACADE

Event period 21.10.2021

Event duration All-day event plus online extension

Venue TBD*1

For a long time, there was no way of separating the appear-ance of the facade from the construction, the selected materials and their properties. Modern construction methods and new materials, however, have increasingly separated the load-bearing structure from the building envelope.Innovative and future-oriented building envelopes must therefore meet complex requirements that go far beyond simply enveloping spaces. They should be sophisticated in terms of design, technically high-performance, energetically and climatically optimised, flexible, individual, often automated, sustainable and recyclable. They have to fulfil several functions at the same time, and need to be building envelopes that "think for themselves". What future potential does the building envelope have? What do the materials and products of the future need to look like for a facade that can do more, and what do you as a company need to achieve to remain competitive? Today, future-oriented facade research and product development have a number of focal points and thus provide a broad spectrum. At the DETAIL event on the topic of the building envelope, the aim will be to deepen the knowledge of the participating architects in the fields of design, construction and building physics of building envelopes and to introduce them to new and innovative approaches to solutions from research and the construction industry. This will be supplemented by cross-section analyses of important areas of building-envelope planning (e.g. life cycle costs, energy optimisation, production and logistics).

Sanitary, air-conditioning, heating / Roof, facade, windows 1* Currently a hybrid event is planned (see pages 54–55)

ENERGY-EFFICIENT, RESOURCE-SAVING AND SUSTAINABLE ARCHITECTUREThe energy supply and energy consumption of buildings is be coming increasingly important in the residential sector, yet for many architects and planners the use of recycled building materials is still uncharted territory. Most new buildings and renovations still tend to be executed with strict planning regu lations in mind rather than innovative energy and recycling aspects. Around two thirds of existing German properties are in need of renovation or moderni-sation, opening up enormous work potential for architects and planners.The structural and cultural-historical complexity of listed residential buildings and other buildings worthy of preservation means that renovation, and in particular energy-efficient renovation, requires a particularly high level of specialist and interdisciplinary knowledge. Even kitchens and bathrooms and their fixtures and fittings nowadays have to fulfil more than just their purpose. The design of these areas can no longer be seen as a mere technical achievement that ends with the installation of the sanitary objects. At the DETAIL event, renowned industry experts and representatives will present current trends and new developments in the planning of sanitary and building-services areas for existing and new buildings, as well as trends and innovations in fittings and materials. Using actual project examples, the difficulties and problems typically encountered in energy and building-services planning in new and existing buildings will be dealt with and advice given on optimised implementation.

Focus on sanitary, air-conditioning, heating

Event date 28.09.2021


Venue TBD*1

57

NEW STANDARD? DIGITAL PLANNING IN ARCHITECTURE

Event date November 2021

Event duration Half-day event

Venue TBD*

Augmented Reality could lead to a future world in which everyone creates their own world with their own views, outlooks and objects. So, why spend money on an elegant facade or expensive material when it's much cheaper to create an AR digital overlay?Why should one when positioning windows in a design still think about the view when in future everyone will be able to define their own view?

Digital means one thing above all else: constantly new planning possibilities, but also challenges. Digital planning is already being used in architecture today – with bold designs and design forms being created or climatic and energy conditions simulated to meet the needs of users or to vary the appearance of a building.

Planning tools such as Building Information Modelling, BIM for short, and parametric design have for several years been established terms in the design and planning of inter-disciplinary construction processes. The result is drastic changes for all those involved in construction – because if used correctly, many cost-relevant decisions are then already taken in the design phase.

The aim of such digitally optimised designs is to create highly mechanised, modern and industrially manufactured constructions that will enable new planning and construction methods.

Focus on digital planning

Digital planning1* Currently a hybrid event is planned (see pages 54–55)

CORPORATEPUBLISHING

59Corporate publishing – table of contents

Corporate publishing

Corporate publishing – portrait 60 Corporate publishing – service portfolio 61 Sponsoring – DETAIL editorial podcast 62

60

CORPORATE PUBLISHINGOur editorial team is responsible for all our trade publications, both print and online. With its finger on the pulse at all times, it reports on new developments in architecture and the construction industry and engages in constant dialogue with architects on the one hand and manufacturers on the other. Take advantage of DETAIL's high own quality standards and develop your own individual corporate publishing product together with us. By architects for architects.

The benefits for you_ target group-oriented

communication_ individual advice on suitable

corporate publishing formats_ from conception to production –

we take care of everything_ preparation and enrichment of

your content

_ Customer magazine_ Reference publication_ Image brochure_ White paper_ Case studies/reference

reports_ Blog posts

Special editions of selected Edition DETAIL books

See pages 23–25 for find more information about our

book publications

_ Moving images_ Interviews/podcasts

Corporate publishing – profile

Memory game for fans of architecture and cultur

61Corporate publishing – service portfolio

Our service portfolio_ Consultancy_ Project management_ Research_ Conception_ Text_ Translation_ Layout_ Visualisation/graphics_ Drawings_ Manufacture/production

Cross-media services_ Distribution of your publication as an outsert

of our DETAIL print edition (page 17)_ Online enrichment of your publication with

moving images, animations and audio files_ Expansion of online reach through our own

microsite (page 36), publication on our websites or in DETAIL inspiration

_ Accompanying advertising measures to increase the number of hits

_ Interviews_ Podcasts_ Storylining_ Storyboarding_ Preproduction_ Shoot supervision_ Postproduction_ Animation

Prices on request – we're happy to draw up an individual offer for you. Contact us today.

62 DETAIL editorial podcast

SPONSORING – DETAIL EDITORIAL PODCAST

Exclusive sponsoring of editorial podcast _ Establish yourself within the target group of architects*

and specialist planners* as THE sponsor of our popular podcast-format

_ Profit from a recurring media-presence at each magazine-publication and from our additional services for booking the exclusive sponsoring

_ two DETAIL own advertisements in our print edition (at least ½ page) for advertising of the editorial podcast including logo-placement of our exclusive sponsor

Exclusive sponsoring editorial Podcast:

Price: 1.950 EUR*1 per podcast in both languages (Ger./Eng.) by booking of the exclusive sponsoringFull-package Price: € 19.500*1

Sponsoring of editorial PodcastThe benefits for you: _ Well-established, recurring format accompanying

the publication of the DETAIL magazine_ High-coverage, accompanying media

packet inclusive_ Possibility of an exclusive sponsoring

of this podcast-series

Date of publication: 10 times per year accompanying the magazines publication

Publication: DETAIL’s website under the category podcasts

This podcast will be available on our website permanently https://www.detail.de/podcasts/

Coming soon: Publication on the DETAIL Spotify profile

Our service package: _ oral mention of the sponsor in the podcast

Self-marketing: _ Advertising of the podcast in the online

magazine- newsletter (German/English), elivered to over 68.000 newsletter-recipients incl. mention of the sponsor

_ Placement of the logo, short text/introduction of the company (about 400 characters)

_ Placement of the logo in the podcast’s thumbnail

Social Media Post – Instagram _ reference to the editorial podcast “Sponsored by”

Sponsoring editorial Podcast:_ Price: € 2.900*1 per podcast

in both languages (Ger./Eng.)_ Price: € 2.500*1 per podcast in both languages

(Ger./Eng.) as of a booking of 5 podcasts

*1 Special advertising format not discountable, but eligible for agency commission. All the prices quoted are exclusive of statutory value added tax. The publisher's current general terms

and conditions apply, which you can find at https://www.detail-online.com/legal-notice/

We will be happy to support you in the conception and realization of your own podcast formats / series.

Do not hesitate to contact us

Up-to-date magazine editorial/preface read by the DETAIL editorial team

Anspruchsvolle Doppelspirale: Uhrenmuseum in der SchweizSophisticated Double Spiral: Watch Museum in Switzerland

DETAIL Preis: Die Gewinner im InterviewDETAIL Prize:Interviews with the Winners

60 Years ∂∂

1/2.2021

DächerRoof Structures

Editorial 1/2-2021

Podcast

Coming soon: DETAIL Spotify profile ↙PODCAST

DETAIL Architektur + Baudetail

Alle Folgen

A Place for Everyone: The Detail Prize awards the Central Library Oodi in Helsinki 04.01.2021

The Detail Prize 2020 goes to an extraordinary public building: The Central Library Oodi in Helsinki by ALA Architects. In this interview the partners of the Finnish studio, Antti Nousjoki, Juho Gröhholm and Samuli Woolston, explain their understanding of public space.

Was lief schief am BER? 14.11.2020

Am 31. Oktober 2020 soll endlich der neue Berliner Flughafen BER an den Start gehen – 23 Jahre nach dem Wett-bewerbsgewinn durch gmp architekten und 14 Jahre nach dem ersten Spatenstich. Bei einem Pressetermin im August haben Flughafenchef Engelbert Lütke Daldrup und Hubert Nienhoff, Partner bei gmp, die verworrene Planungsgeschichte des Berliner Flughafens analysiert.

FOLGEN

ANMELDENREGISTRIEREN

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Suchen

Bibliothek

PLAYLIST

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Sponsor mention in podcast

63Publisher information

PUBLISHER INFORMATIONPublisher: DETAIL Business Information GmbH

Managing Directors: Ralph Schwehr, Dr. Jürgen Wolf, Markus Wolf

Director Sales, Member of the Management Board: Julia Pültz

Journal editorial team, documentation, technology, essay, product information and corporate publishing, member of the Management Board: Dr. Sandra Hofmeister

Head of Marketing and Sales, member of the Management Board: Kristina Weiss

Address: Messerschmittstraße 4 80992 Munich, Germany Tel: +49 (0)89 / 38 16 20-0 Fax: +49 (0)89 / 38 16 20-899 Internet: detail.de e-Mail: [email protected]

Publication year / year: 61 / 2021

Publication frequency: 10× year

Purchase price: Annual subscription – Germany: € 205* Annual subscription – outside Germany: € 205* (plus VAT if applicable)

Retail price: € 20.90* ISSN no. 2627-2598

Timetable and topic schedule: see page 12

Terms of payment: within 14 days net, within 8 days from date of invoice with 2% discount, with advance payment 3% discount.

All prices quoted exclude statutory value added tax.

Bank details: Deutsche Bank AG IBAN: DE07 7007 0010 0222 3394 00 BIC: DEUTDEMMXXX VAT no. DE 270 819 423 Tax no. 143/128/91345

Memberships: IVW (The German Audit Bureau of Circulation), Deutsche Fachpresse (German association of business media)

General terms and conditions: All orders are carried out exclusively in accordance with the general terms and conditions of the publisher. Available at: https://www.detail-online.com/legal-notice/

* Plus dispatch costs

https://www.detail-online.com/legal-notice/

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2021 ratecard 60 - detail

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