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INVESTMENT IN WELLNESS INDUSTRY

FICCI Wellness 2010

Mumbai, August 25, 2010

4/14/2011 1


2/14

WELLNESS: A HUGE GROWTH

OPPORTUNITY

Industry estimate: Rs. 11,000 Crore

Growing at 30 - 35% per annum

Rs. 3,500

Crore

Incremental Businessper annum!


3/14

HOUSEHOLDS WITH INCOME> RS. 50 LAKH

GREW 8 TIMES IN THE PAST DECADE

201

454

1,037

40

103

255

20

52

141

0

200

400

600

800

1000

1200

1400

1600

2001-02 2005-06 2009-10

Number of households (figures in 000)

10,000+

5,001 - 10,000

2,001 - 5,000

SOURCE: NACAER

4/14/2011 4

4 lakh households

> Rs. 50 L income


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INDIA: TOP 10 HEALTH PROBLEMS

4/14/2011 5

Frequent colds/flu

Headaches/Migraines

Stress

Gastrointestinal/digestive problems

Anemia (iron deficiency)

Sleep problems

Joint health problems

Diabetes

Bone health/strength

Tiredness, lack of energy

41%

40%

37%

37%

34%

34%

34%

33%

33%

33%

SOURCE: HEALTH FOCUS INTERNATIONAL


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INDIA: OPPORTUNITIES FOR WELLNESS


4/14/2011 6

Frequent colds/flu

Headaches/Migraines

Stress

Gastrointestinal/digestive problems

Anemia (iron deficiency)

Sleep problems

Joint health problems

Diabetes

Bone health/strength

Tiredness, lack of energy

41%

40%

37%

37%

34%

34%

34%

33%

33%

33%


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LOSS OF CONTROL FEELING:

OPPORTUNITY FOR WELLNESS INDUSTRY


4/14/2011 7

Strongly agree/agree 2000 2003 2005 2008Change08 vs.

00

My short-term health depends on

how well I take care of myself95% 87% 86% 81% -14

As long as I take care of my heath

day-to-day, the long term will take

care of itself

90% 87% 83% 69% -21

I have a great deal of control over my

future health89% 72% 77% 67% -22

My stress levels can be managed by

me93% 83% 82% 60% -33

If I take the right actions, I have a

good chance of avoiding cancer85% 66% 78% 56% -29


7/14

SPAS, GYMS & SALONS

WORTH INVESTING?

Estimated SPA rooms (organized sector): 2,000 2,500

Estimated number of gyms: 5,000

Availability will undoubtedly double in next 3 5 years.

Is it worth investing?

Rs. 1.5 to 2.5 crores for a gym

Rs. 30 50 lakhs for a fitness & slimming center

Rs. 12

25 lakhs for a day spa/ beauty salon

4/14/2011 8


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BUILD A LONG TERM MODEL OF SUCCESS

Just being there is not a guarantee forsuccess

Competition will get stronger

For investment to payback

focus on thebusiness structure & strategy

4/14/2011 9


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THE PILLARS OF SUCCESS

ServiceQuality

Branding

Loyalty Pricing

4/14/2011 10


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SUCCESS STRATEGIES - 1

4/14/2011 11

ServiceQuality

Train

Motivate

Monitor


11/14


Loyalty

Service

Reward

Cross-sell

4/14/2011 12


12/14


Branding

Target

Segment

UniqueProposition

Brand

Experience

4/14/2011 13


13/14


Pricing

Target

Segment

Competition

Special

Offers/Deals

4/14/2011 14


14/14

THANK YOU

[email protected]

4/14/2011 15

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