1. B-Plan Competition Team B - We School Adivisionof Qimpro Consultants Pvt. Ltd.

2. Agenda

Business Plan Challenge

Company Summary

STP Analysis

SWOT Analysis

Business Strategy

Financial Plan

Summary

3. Business Plan Challenge Certified Quality Improvement Associate Certified Quality Process Analyst 4. Company Summary

QIMPRO, incepted in 1987, has pioneered the quality movement in India

QIMPRO provides its key services under the four pillars: Consultants,HealthCare,College and Foundation

300 Clients; 5000 products; saved over 10000 Crores

Copyrighted the BestPrax Barometer tool

QIMPRO College was established in 1991

It offers Quality Certifications which are appropriate for all levels, all functions, all processes, and all industries.

5. Business Plan The way ahead.. 6.

SEGMENTATION -TARGETING -POSITIONING

Target Institutions

Target Audience

Market Needs

Industry Analysis

STP Analysis If you pick the right people, the Product Sells 7. Market Needs

To be competitive in todays market, it is essential for companies to provide more consistent quality and value to their owners/customers

Three major elements that impact the perception of a products quality are -

• Meet the target markets needs

• Marketing's promotion of the products quality

• Customer service

8. Scope for QIMPRO

Individuals can enhance their already acquired skills and understand the quality aspect of business.

We have opted for 160 colleges PAN India. Even if we assume 4 students per college enrolling for the certification, we would get around 600 students in the very first year

Using this figure, we can have an approximate net profit of Rs. 19 Lakhs in the first year.

9. Segmentation 10. Targeting

MBA Students

Under graduate Students

Working professionals/Companies

After a thorough research, we have shortlisted 160 colleges Engineering (105)and Management (55).

Cities Selected are a blend of metros and tier-1 & tier 2 cities. Hence we have a perfect mix and variety in our target audience.

If this approach proves to be successful, we can expand our TG to other towns and further include students from other disciplines like Commerce, B.sc, Law and Medicine.

11. Positioning Value Proposition

Maintain a clear distinction between CQIA & CQPA

To MBA students:

Certificate offers a way to leverage Business Know How

MBA degree with a ready understanding ofBest Quality Practices

To under Graduate students:

Knowledge gained in Engineering colleges is bound to Technical prowess

CQIA & CQPA - A Distinct advantageover other graduate students

To Working professionals / Companies:

In-house trainings lack a defined scale to judge the competence and understanding imbibed in employee

Certificate - offers chance to train employees using recognized & tested material

Have substantial savings in time and money

Ability to Gauge knowledge gained via a proper examination and report.

12.

Strengths, Weakness, Opportunities and Threats

SWOT: QIMPRO College So it is said that if you know others and know yourself,you will not be imperiled in a hundred battles; if you do not know others but do know yourself, you win one and lose one;if you do not know others and do not know yourself,you will be imperiled in every single battle Sun Tzu 13. OPPORTUNITIES THREATS -Quality Relevance Perception -Economic Slowdown 14.

Marketing Strategy

Value Proposition

Pricing Policy

Promotions

Distribution Media

Sales Strategy

Business Strategy The certification is to be positioned as an instrument to differentiate oneself and enhance skills relevant to the business with the end objective of getting best returns throughQuality control excellence 15. Marketing Strategy 16. Pricing Policy

Suggested Pricing Strategy

To MBA students / To under Graduate students:

Option 1: Basic price for individual registrationRs 12500/-

Option 2: Spot registrations /Groups registrations at CollegesRs 10000 /-

(i.e a discount of Rs 2500/- promoted as a special offer)

To Working professionals / Companies

Option 1: Basic price for individual registrationRs 12500/-.

Option 2: Companies to be offered the courses in package options :

05-10 Nos:Rs 11500/-pc

11-20 Nos :Rs 10500/-pc

21+ Nos :Rs 9500/-pc

* pc per certificate 17. Promotion Plans

Corporate Tie Ups

College Campuses

Sponsoring college events & getting a stage for pitching

Sponsor college events - intercollegiate competitions, technical festivals etc.Get a stage to Promote the product

Float competitions across selected B-schools and Engineering colleges

Location and Premises

Promotion activities:At college events

Exam Venue:

For Students/individuals: at QIMPRO office for Mumbai applicants & at regional colleges for other cities

For Corporate Tie Ups: at Company premise / at a separate rented premise

18. Join Us

Advertisiments

FLYERS, BANNERS, ONLINE SOCIAL MEDIA, EMAIL, NEWSPAPERS

Registration Options

Option of collecting the registration form at the event and immediate payment.

Facilitate Request for Registration Form by Post or Email.

Online Payment Option

The study material - couriered free of cost to the registered person

19. Sales Strategy

Our strategywould focus on following aspects -

IncreasingAwareness

Highlighting importance of Process and Quality

Relevance across Industries and Domains

FAB: Features, Advantages & Benefits

Incorporate these techniques as a part of curriculum of universities and part of corporate training programs

20. Sales Plan

Our sales plan is a multilayered & will constitute the following -

Float competitions across select B-schools and Colleges from our target cities

QIMPRO training partners

Sponsorships

Promotional discounts

Advertisements

21. Sales Forecast

First Year

Target600 certificationswith aggressive marketing strategy

Second Year

Expected increase of15%

Tap Certified students from year One to help Promote Certifications

Target700 certificationswith scaled up marketing efforts

Third Year

Expected increase of20%

Target850 certificationswith sustained marketing efforts

After the 3 rdyear we assume a constant minimum growth of at least 20 percent YOY for the next 3 years

22. Sales Forecast 23. Fresh Online Presence

Dedicated website for QIMPRO College

Website Content:

Importance of Quality and Process

Curriculum Snapshot

e-learning module

Sample Tests

Students Networking Portal

Testimonials of Students

QIMPRO Clients

Feedback Systems

24. Execution Team

Management Team

• One dedicated MBA resource after the project scales up

QIMPRO Training Partners

• Students to be recruited from reputed B-Schools for sales pitch on City basis

Proctor Requirements

• Institutions to be selected in each city which could be examination partners of QIMPRO. These institutions will also provide Proctors

25. Financial Plan

Break Even

Investment Plan

Cost Sheet Analysis

26. Break Even

To recover this investment i.e. to break-even we need to at least sell a minimum of449 certifications

In accordance with our target we achieve this figure in the year one

We alsogenerate a gross profit of around Rupees 19 lakhs in the year one

Break Even Analysis

Expenses (Yr 1) Amount (Rs) Royalty 3000000 Advertising (print) 440000 Promotion 820000 Exams 420000 Salaries 500000 Website 230000 Others 230000 Total Expenses 5610000 27. Investment Plan Initial investment of Rs. 50000

1 Stmonth we start our Operation from the city of Mumbai andrestrict ourselves to Mumbai

By the end of first25 certifications - approximate revenue of Rupees 3 lakhs

28.

Second month of operation will be funded from the revenue of the first month

We assume that in the second month QIMPRO will at least reach a minimum target of 50 certifications which means revenue of Rupees 6.25 lakhs from just month 2 only

29. Investment Plan cont..

By the end of second month substantial revenue is generated for spreading our reach

We start being more aggressive with respect to our marketing strategy

For the third month we have a target of 60 certifications

This will get QIMPRO revenue of Rupees 7.5 lakhs

By now we also recruit an MBA and start our advertisement campaign in education times

30. Cost sheet analysis: Year 1 Expenses Amount (Rs) Royalty3000000 Advertising (print) 440000 Promotion820000 Examination Expenses 420000 Salaries 500000 Website development and maintenance 200000 Miscellaneous expenses 230000 Total Expenses 5610000 Total sales revenue (600*12500) 7500000 Total gross profit 1890000 31. Cost sheet analysis: Year 2 ExpensesAmount (Rs) Royalty3500000 Advertising (print) 650000 Promotion1035000 Examination Expenses 560000 Salaries (increment of 10%) 550000 Website maintenance 120000 Miscellaneous expenses 250000 Total Expenses 6665000 Total sales revenue (700*12500) 8750000 Total gross profit 2085000 32. Cost sheet analysis: Year 3 ExpensesAmount (Rs) Royalty4250000 Advertising (print) 840000 Promotion1275000 Examination Expenses 765000 Salaries (increment of 15%) 630000 Website maintenance 150000 Miscellaneous expenses 300000 Total Expenses 8210000 Total sales revenue (850*12500) 10625000 Total gross profit 2415000 33.

Thank You!

Summary