alignable's smb trust index - q4 2015 - nps€¦ · patriarch of smb websites ÒloveÓ is a...

1
58 46 39 33 24 -14 16 -7 73 50 46 35 29 26 21 11 -13 -57 -65 -66 -61 3 2 1 1 1 1 4 8 1 Authorize.Net is king of payments in a .com era 3 No man in a yellow hat could save this monkey from falling a few branches Google comes up #4 in SMBs’ search American SMBs aren’t psycho: “They’re Hip to Use Square” Hootie Hoo! Hootsuite is no longer an “Outkast” 2 SMBs give AMEX a couple more “reward points” SMBs are still buddies with PayPal SMBs find QuickBooks INTUITive GoDaddy remains the patriarch of SMB websites “Love” is a strong word, but SMBs still “like” Facebook WordPress proves “free” doesn’t always mean “junk” SMBs find Insightly’s CRM platform delightful 2 Will Constant Contact’s NPS remain “constant” after the sale to EIG ? Squarespace found a square peg with SMBs According to SMBs, Wix still needs to be fixed 1 Weebly’s reputation among SMBs is wobbly at best SMBs want OnDeck to just stay in the dugout You figure a company with “web” in their name would be good with websites According to SMBs, Yelp doesn’t help. Just check their stock performance Copyright 2016 - Alignable, Inc. All Rights Reserved Net Promoter, Net Promoter Score, and NPS are registered trademarks of Bain & Company Inc., Satmetrix Systems, Inc., and Fred Reichheld Groupon? Yawn Data represents running, cumulative report of SMB sentiment of vendors and providers from more than 6,000 ratings. Relative position changes from this quarter to the prior quarter were generated from the 25% net new ratings added to the database in the quarter. Alignable members rated these brands on a sliding scale from 0-10. NPS values calculated by subtracting percentage of detractors (brands rated 0-6) from percentage of promoters (brands rated 9-10). If only Verizon had better news on its horizon… Almost enough ratings to be on the official "books" To Xfinity and beyond: Comcast won't last unless they win customer trust back SMB Insights SMB Trust Index Q4 2015 Where Local Business Owners Connect SM Built from contributed ratings and reviews of more than 6,000 small business owners across 7,000 communities in North America, helping hundreds of thousands of their peers on Alignable to make more informed buying decisions.  SM 3 No man in a yellow hat could save this monkey from falling a few branches In the money, but too early to “checkout” for sure Trending below “zero”, but still time to shine -50 -66

Upload: others

Post on 03-Aug-2020

0 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Alignable's SMB Trust Index - Q4 2015 - NPS€¦ · patriarch of SMB websites ÒLoveÓ is a strong word, but SMBs still ÒlikeÓ Facebook WordPress proves ÒfreeÓ doesnÕt always

58

46

39

33

24

-14

16

-7

73

50

46

35

29

26

21

11

-13

-57

-65

-66

-61

3

2

1

1

1

1

4

8

1

Authorize.Net is king of payments in a .com era

3No man in a yellow hat could save this monkey from falling a few branches

Google comes up #4 in SMBs’ search

American SMBs aren’t psycho: “They’re Hip to Use Square”

Hootie Hoo! Hootsuite is no longer an “Outkast”

2SMBs give AMEX a couple more “reward points”

SMBs are still buddies with PayPal

SMBs find QuickBooks INTUITive

GoDaddy remains the patriarch of SMB websites

“Love” is a strong word, but SMBs still “like” Facebook

WordPress proves “free” doesn’t always mean “junk”

SMBs find Insightly’s CRM platform delightful

2Will Constant Contact’s NPS remain “constant” after the sale to EIG ?

Squarespace found a square peg with SMBs

According to SMBs, Wix still needs to be fixed

1

Weebly’s reputation among SMBs is wobbly at best

SMBs want OnDeck to just stay in the dugout

You figure a company with “web” in their name would be good with websites

According to SMBs, Yelp doesn’t help. Just check their stock performance

Copyright 2016 - Alignable, Inc. All Rights Reserved

Net Promoter, Net Promoter Score, and NPS are registered trademarks of Bain & Company Inc., Satmetrix Systems, Inc., and Fred Reichheld

Groupon? Yawn

Data represents running, cumulative report of SMB sentiment of vendors and providers from more than 6,000 ratings. Relative position changes from this quarter to the prior quarter were generated from the 25% net new ratings added to the database in the quarter. Alignable members rated these brands on a sliding scale from 0-10. NPS values calculated by subtracting percentage of detractors (brands rated 0-6) from percentage of promoters (brands rated 9-10).

If only Verizon had better news on its horizon…

Almost enough ratings to be on the official "books"

To Xfinity and beyond: Comcast won't last unless they win customer trust back

SMB Insights

SMB Trust IndexQ4 2015

Where Local Business Owners ConnectSM

Built from contributed ratings and reviews of more than 6,000 small business owners across 7,000 communities in North America, helping hundreds of thousands of their peers on Alignable to make more informed buying decisions.  

SM

3No man in a yellow hat could save this monkey from falling a few branches

In the money, but too early to “checkout” for sure

Trending below “zero”, but still time to shine

-50

-66