welcome to this technet event free bi-weekly technical newsletter free regular technical events...
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Welcome to this TechNet Event
FREE bi-weekly technical newsletter
FREE regular technical events hosted across the UK
FREE weekly UK & US led technical webcasts
FREE comprehensive technical web site
Monthly CD / DVD subscription with the latest technical tools & resources
FREE quarterly technical magazine
We would like to bring your attention to the key elements of the TechNet programme; the central information and community resource for IT professionals in the UK:
To subscribe to the newsletter or just to find out more, please visit www.microsoft.com/uk/technet or speak to a Microsoft representative during the break
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Introduction to Blogs and BloggingEileen Brown
Manager, IT Pro Evangelist team, Microsoft UK
http://blogs.technet.com/Eileen_Brown
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Agenda
What is Blogging
Aggregation
Blogging communities
Corporate blogging
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What’s a Blog?
Web + Log = “Blog”
Online journals
Frequently published corporate Web writings
–Scanned by journalists
Instant feedback opportunity
Whatever
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Blogging Overview
Reverse chronological display
Single person or single entity?
What makes blogging attractive?
Blog search
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Why Blog
Human face
Way to engage with feedback
Demonstrates you’re listening
Builds partnerships
Gets PR
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Why Blog?
Watch news propagate
–2500+ Microsoft employee bloggers
Fast distribution of technical content
– (security alert, anyone?)
Immediate customer feedback
–you post, they can comment
Press enquiries
– and attention
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Good blogs
Informative
Passionate
Credible
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Finding blogs
Search and find Web page
RSS (XML) feed subscription
– read in a RSS Reader
URL link sent via email
Media
–publish links to blogs as part of a news story
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Demo
MSN spaces
Community Server
Bloglines.com
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Agenda
What is blogging
Aggregation
Blogging communities
Corporate blogging
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RSS feeds
–The foundation
News aggregators
–Some are web based
–Outlook 12 will have RSS support
Work on subscriptions
Aggregators vs. Browsing
Aggregation
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Popular aggregators
Sharpreader www.sharperader.net
Newsgator http://www.newsgator.com/
Bloglines http://bloglines.com/
Feedreader http://feedreader.com/
IntraVnews http://www.intravnews.com/
Start (Web based) www.start.com
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Demo
Newsreaders
–Sharpreader
– Feed Demon
– Start.com
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Agenda
What is blogging
Aggregation
Blogging communities
Corporate blogging
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Blogging communities
What is a blogging community
Why join one?
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Blogging communities
Geekswithblogs.net
Weblogs.asp.net
Dotnetjunkies.net
Blogs.technet.com
Blogs.msdn.com
http://myitforum.techtarget.com/blog/
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Communities vs Self hosted
Communities
Easily discovered
Advertisements
Maintenance controlled by admin
Visitors look for specifics
Self hosted
Discovery down to you
Complete control
Self hosted and maintained
Visitors look for you specifically
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Resources
Community Server Source Code and More Info http://communityserver.org
Scott Watermasysk’s blog http://scottwater.com/blog
Microsoft.com Blog Portal http://www.microsoft.com/communities/blogs/PortalHome.mspx
Portal and Smart Components Blog post
http://blogs.msdn.com/MSCommunity/archive/2004/07/09/178584.aspx
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Building Relationships
scoff at the small audience size
– Steve Ballmer reads blogs
– Steven Levy from Newsweek
– The CEO or CTO of your best customer?
Inside a real-life blog relationship
How these relationships add up to real business
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Podcasts
Audio files made available via RSS
Derived from “Portable Device” and “Broadcast”
Synchronised with your audio device
Podcast aggregators
–Apple’s ITunes
– IPodder
– IPodderX
– Supports news, audio and now video
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Blogcasts
Audio and video files available from a blog
Derived from “Blogging” and “webcast”
Demos of technology – slides optional
Anyone can create and deliver
–Community led and viral
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Podcast and Blogcast communities
www.windowsitpro.com/podcast
www.itconversations.com
www.podcaststudio.net
www.theblogcastrepository.com
http://www.microsoft.com/communities/blogs/PortalHome.mspx
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Demo
Communities
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Agenda
What is blogging
Aggregation
Blogging communities
Corporate blogging
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How Blogging Sells
Relationship networks
Amplification of message
Advertises proficiency and passion
Aggregates new stuff
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What to include
Resources
News
Links to other interesting stuff
Your own opinions
Anything that demonstrates your passion and authority
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Corporate blogging
Corporate culture
Staying out of trouble
–Policies / guidelines / FAQ
Competitor linking
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Listening to the Blogosphere
Do you know what people are saying?
Would you know if there was a hot trend?
Would you be able to participate in the conversation or, gasp, influence it?
Resources:
– Technorati http://www.technorati.com
– Feedster http://www.feedster.com
– Pubsub http://www.pubsub.com
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Starting your blog
Tools
Voice
Frequency
Corporate Weblogger Manifesto http://radio.weblogs.com/0001011/2003/02/26.html
Trackbacks, Permalinks, Referrer logs, Blogrolls, Comments
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Getting Over Your Fears
What’s the ROI?
I’m scared of getting fired
Talking about competitors
If I write for free, why would they hire me?
Dealing with trolls
“I don’t have anything to say!”
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Crisis Management
The bloggers are flaming, what do you do?
Acknowledge
Link
Be humble
Say you’re sorry
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Building Momentum
Readership Techniques
Getting them to talk about you
Using other people’s comments
Using your referrer log
– finding people who want to engage with you
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Demo
http://blogs.technet.com
–Community Server
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Q and A
Questions anyone?
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http://www.microsoft.com/uk/technet