INTRODUCTION TO THNK

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! Innovation, the creation and application of new product market solutions & business models, is important to capture new growth opportunities and also because current businesses are at risk. Still hardly any corporation is satisfied with their innovation performance and able to sustain growth.

! Businesses are facing challenges that are more often multi-dimensional and they are realizing that a sole focus on profit maximization with one business model is no longer sustainable. A stronger commitment to broader stakeholders, including workers, society &planet is increasingly called for.

! Leadership in corporations is increasingly becoming an individual act. These talented individuals avoid traditional classroom based academic instruction and dont learn from lectures. They only find interactive and experience-based learning to be of true value.

NEED FOR A SCHOOL ON INNOVATION & CREATIVE LEADERSHIP

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MOST COMPANIES STRUGGLE WITH THEIR INNOVATION PERFORMANCE

SOURCE: McKinsey Global Innovation Survey, McKinsey Innovation Practice

Percentage of global executives who agree (%)

84%

80%

Our business models are at risk

Innovation is important to our growth strategy

We are satisfied with our innovation performance

6%

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The largest challenges are multi-dimensional. Commitment to people, planet

and profit warranted The world needs innovative solutions.

Leadership is an individuals act. Leadership development has to be experiential.

The largest challenges are multi-dimensional. Commitment to people, planet and profit are warranted. The world needs innovative solutions. Leadership is an individual act & leadership development has to be

experiential.

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AS AN EXECUTIVE WHERE DO YOU STAND ON INNOVATION?

! How do you generate breakthrough business concepts?

! How do you orchestrate your companys ecosystem to nurture innovative new ideas?

! How do you instill an innovation drive within your organization?

! How do you cast & lead your team to conceive & grow innovative solutions?

! How do you build disruptive business models that impact the bottom line?

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The THNK program will: ! provide you with a set of actionable frames, tools, and common language to set-up a

structured process around innovation ! strengthen your ability to lead and orchestrate innovation teams ! deliver a rich stream of intensive feedback from peers and THNK faculty to build self-

awareness and leadership competencies ! offer an unrivalled network of peers and THNK's own network, from all sectors and across

the globe ! enable you to learn from commercial entrepreneurs about how to be nimble and agile in

seizing growth opportunities, and from social entrepreneurs about meaning and relevance ! support you in accelerating your own corporate innovation project within your own

organization

WE SET YOU UP TO LEAD INNOVATION AT SCALE IN YOUR COMPANY

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B-school D-school THNK

A NEW SCHOOL

Not management but innovation leadership

Not product design but business design

Innovation strategy Business design

thinking Leadership

development Entrepreneural

mindset Triple bottomline

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! THNK is a leading international school of creative leadership, offering an 18-month, post-graduate program to a carefully selected group of international top talent.

! We are driven by a dual mission: support creative leaders & develop innovative solutions to large societal challenges.

! We blend the best of 3 worlds by bringing together participants, insights, and experiences from large corporates, commercial entrepreneurs and social entrepreneurs. Corporates bring business thinking and performance excellence at scale, commercial entrepreneurs bring street-smart problem solving and nimble opportunity creation, and social entrepreneurs bring passion and societal purpose for creating a better world.

! Our curriculum is truly participative, experiential, learning-by-doing, and personalized.

THNK MISSION

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THNK DUAL MISSION

Develop cadre of creative

leaders

Find creative solutions to

large societal challenges

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DOMINIQUE BARTON GLOBAL MD

BEN VAN BERKEL ARCHITECT

MARCEL WANDERS FOUNDER

RAVI NAIDOO FOUNDER

ESTHER WOJCICKI VICE-CHAIR

MCKINSEY & COMPANY

UNSTUDIO INTERACTIVE AFRICA DESIGN INDABA

MARCEL WANDERS

CREATIVE COMMONS

MICHAEL JOHNSON MPG/MEDIA LEAD

WERNER VOGELS CTO

GEORGE KEMBEL EXECUTIVE DIRECTOR

REUBEN ABRAHAM DIRECTOR CEMS

PIXAR ANIMATION STUDIOS

AMAZON.COM

INDIAN SCHOOL OF BUSINESS

STANFORD D.SCHOOL

HIGH CALIBER ADVISORY BOARD

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THE PROFILE WE LOOK FOR

! Working in a Corporate Environment, Creative Business Entrepreneur or Social Innovator.

! Min. 8 years working experience, now in a leadership position. Significant strategic responsibility, active in transformational/growth area. Preparing for breakthrough

! Visionary/ Idea Rich. Societal driven and passionate. Deep generalist (T-shaped). Affinity with Technology. Entrepreneurial and explorative mindset

! International experience and outlook. Typically mid 30s, early 40s

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If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants. - David Ogilvy

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GLOBAL PARTICIPATION

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! Managing Director of Guerrrilla Games ! International experienced creative gaming guru

HERMEN HULST (NL)

! Experienced business entrepreneur in cardiovascular medical wonders

FELIX COEPER (NL/DE)

! GM EMEA at Softlayer Technologies ! History of scaling innovation across borders

and in traditional industries

JONATHAN WISLER (US)

! CEO and Co-owner of Ancra Systems; worldwide market leader in fully automated truck loading solutions

JASPER VAN DRIEST (NL)

! Founder of a strategy and marketing agency focused on the science of spread, helping organizations design programs to scale and spread products

MARK TURRELL (DE/CA)

! Internet entrepreneur in Healthcare sector ! Worked as a freelance consultant in

algorithmic trading

RAND HINDI (FR)

COMMERCIAL ENTREPRENEURS

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! Leading international sustainability entrepreneur

! 20+ yrs product management, previously Director for Sustainable Ventures ad Nike

SHAMMY JACOB (NL/INDIA)

! Reshaper of the global education system ! Designed a new model for graduate education

based in Narobi, the Armani instituted

ROSHAN PAUL (KE/IN)

! Co-Founder of a strategy consulting firm that bridges the worlds of social movements, online engagement & offline experience

TOBY CHAUDHURI (US)

! Creative brain behind the American Idol and SYTYCD concepts

! Board member on several NGOs and tech startups

SHARON CHANG (USA/CN)

! Has set up multiple tech companies in US and Africa

! Award winning designer and software engineer

JON GOSIER (US)

! Co-founder of 3BL, a social impact consultancy and think-do-tank

! Passionate about solving social problems

LEENA AL OLAIMY (BH)

SOCIAL ENTREPRENEURS

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! Partner McKinsey & Company ! Innovation Practice Leader Latin America

YRAN BARTOLUMEU DIAS (BRAZIL)

! 15+ years in UX & Design at Vodafone Group and start-ups

GISELE LEGIONET (GERMANY)

! GM, EMEA for VF Corporation ! Experienced in apparel, work-wear, retail, and

wholesale management

NICK GRAHAM (NL/GB)

! Head of Innovation Centre at ABN AMRO Bank N.V

ARJAN VAN OS (NL)

! Director of Operations for Disney English ! 13 years innovating language learning

AMELIA HURLBUT (USA)

! Global Marketing Director at GANT AB ! 12 years of international marketing experience

at Heineken, Tetrapak based all over the world

LAURENS V.D. VIJVER (SE/NL)

CORPORATE ENTREPRENEURS

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! ABNAMRO One of the 3 largest

Dutch banks

Since 09 state-owned ! Innovation Centre at

ABNAMRO is tasked to develop radical innovation initiatives e.g.,:

developing new business models, products, services

accelerating and optimizing existing businesses

creating a culture that fosters innovation

individual pursuits.

Arjan van Os, the head of the Innovation Centre at ABNAMRO . The THNK program helped Arjan to:

! Emphasize the importance of acting with passion and purpose in regard to everything you do (in both professional and personal life)

! Get familiar with the THNK creation flow which stood as a model for the Innovation Funnel process used in the Innovation Centre.

! Use many concrete methods, tools, and models on a daily basis in Innovation Workshops and meetings

! Improve his leadership skills e.g., applying new ways to influence decision makers (e.g. prototyping , storytelling), casting and coaching diverse teams and trusting your inner compass

! Adopt a different set of rules to think (e.g., reframing orthodoxies, thinking big, taking a disruptive stance), surprising himself and others with new thoughts and feeling self-confident when doing it

! Receive intensive and frequent coaching from acoach who really gets to know you professionally and knows to inspire, challenge, and confront

EXAMPLE: INNOVATION AT ABNAMRO

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PROGRAM OVERVIEW

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! The program on campus consists of 3 integrated elements: Forum: series of authentic and courageous conversations with global creative leaders

and leading experts Challenge: project with leading corporate partners to develop innovative solutions on

large societal themes Quest: individual and team coaching on creative leadership

! These elements are integrated in the program Forum discussions cover the creative leadership dimensions of Quest Participants practice their leadership skills derived from Quest in their Challenge

projects External experts attracted to the Forum discussions help to guide Challenge projects

and concepting process

CONTENT IS INTEGRATED

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FORUM USES REAL DIALOGUES LEADING TO DISCOVERY & CONNECTION

! Visiting expert of international leading stature (e.g., TED Global speaker).

! Small and intimate setting. Participants pose questions and lead the flow of the discussion.

! Expert goes with the flow, shares hopes, fears, insights, uncertainties, and also poses questions to the group on their individual mission.

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! We work with a tailored leadership model oriented toward creative leadership, not general leadership or classic management.

! We recruit participants on 2 creative leadership dimensions: acting with passion and purpose (i.e. , contributing to a better world) and applying an explorative mindset (i.e., mastering ambiguity, seeking inspiration broadly).

! During the program we focus on developing 3 dimensions of creative leadership: envisioning a better future (i.e., storytelling that moves to act), orchestrating creative teams (i.e., casting the creative clash in diverse teams) and driving breakthrough results (i.e., engaging the whole system for change).

! Upon entry in the program, each participant will do a 360 degree survey on the creative leadership model. The THNK program helps to further build on strengths with a dedicated coach for 18 months.

QUEST DEVELOPS EACH DIMENSION OF CREATIVE LEADERSHIP

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QUEST: CREATIVE LEADERSHIP MODEL

Storytelling that moves to act Thinks big societal impact Articulating a clear vision Finding creative solutions Courage to be a pioneer

Casting the creative clash Empowering others to create Coaching creative teams Unleashing the creative organization Growing & harvesting creative

networks

Seeking inspiration from different sources Mastering ambiguity Demanding gold Taking a disruptive stance Adopting a holistic perspective

Contributing to a better world Following inner compass Seeks continuous personal

growth Mastering self Mastering a profession

Engaging the whole system for change Creating a sense of urgency and

inescapability Unleashing an accelerating change Dealing with and benefiting from

unpredictability Protecting bottom line viability

ENVISIONING A BETTER FUTURE

ORCHESTRATING CREATIVE TEAMS

DRIVING BREAKTHROUGH

CHANGE APPLYING AN EXPLORATIVE

MINDSET

ACTING WITH PASSION & PURPOSE

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! Participants work on Challenge projects, business innovation projects on specific topics that matter including: Societal relevance (e.g., energy, food, health, aging). These pose the largest challenges

for corporations, enterprise, and institutions Citizen technologies (e.g., digital lifestyle concepts, decentralized production). These

play an important role to empower society Urban dynamics. This is where most of the world will be living.

! We use a standard process to go through these Challenges, offering the best of strategy development, business development, and design thinking

! They are learning and innovation opportunities, fuelled by the large diversity and changing pace between intensive interaction on campus and free exploration during the off-campus period.

CHALLENGE: WORK ON SPECIFIC INNOVATION PROJECTS

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CHALLENGE: TOPICS THAT MATTER TO SOCIETY

RESOURCES Food Water Climate Energy Sustainability

DEMOGRAPHY & MOBILITY Population Shifts Asia Africa Megacities Communities

EMERGENT TECHNOLOGY Nanotechnology Robotics Bioscience/Genetics Neuroscience Artificial Intelligence

GLOBAL INTERACTIONS Economics & Finance Complexity Social Networks Virtual Worlds Intellectual Property

HUMAN WELLBEING ID & Authenticity Security Work & Business Future Education Future Health

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OUR PARTNERS ON CHALLENGE PROJECTS IN 2012 AND 2013

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CHALLENGE: WE APPLY BEST-IN-CLASS CONCEPTING

! The THNK concepting flow is an iterative process to develop breakthrough business concepts

! It includes up to a hundred tools & frameworks that can be directly applied in an organization

! The tools are inspired by and co-created withStanfordd.school, IDEO,Strategos,Philips Design, OMA, McKinsey & Company, THNK Faculty, and others.

.

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! Scaling is the accelerated introduction of an innovative business concept, in a complex system with significant market uncertainty. This is increasingly the context our corporate participants work in.

! For participants: we developed more that 50 Scaling frames - master practitioner concepts that blend insights from leading strategy thinking and concepts rooted in complexity theory, behavioral economics, and strategy under uncertainty.

! We apply these Scaling frames in the creation process to design new business concepts for maximum scalability.

! All applicable in your organization.

THNK SPECIFICALLY ADDRESSES DESIGN TO SCALE IN CONCEPTING

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SCALING FRAMES INFORM ADAPTIVE STRATEGIES

Emergence How to deal with system level

patterns

Networks How to act in complex systems made up of people that interact

with each other

Waves Where to expect and how to take advantage of occurring

phenomena in complex systems

We use various frames to include scaling in the design:

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CITY OF AMSTERDAM, BAM, ARCADIS

EMPTY OFFICE SPACE VODAFONE BIG DATA

KLM, SCHIPHOL, CITY OF AMSTERDAM

AMSTERDAM AS A SUSTAINABLE CITY

CTRL+N, New architecture and project development firm to repurpose large, empty infrastructure, in partnership with OMA, UNStudio, ARUP

Data Institute, a data analysis company focused on city data across prosperity, well-being and attractiveness in partnership with McKinsey, Vodafone, Ipsos Marktquest

Visiting citizen, City visitor loyalty program in partnership with Municipality of Amsterdam, Booking.com, and Schiphol

EXCITING CHALLENGE OUTPUT CLASS 1

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VAN DIJK EDUCATIE

THE FUTURE OF EDUCATION CARBON WAR ROOM

SMART ENERGY

DNS, a new school to develop 1000 best in class master teachers in secondary education for the Netherlands per year, in partnership with DEO/VDE

Sunloader, mobile payment based energy charger as business model in developing countries. Partnership with Text4Change, impact investors

EXCITING CHALLENGE OUTPUT CLASS 2

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VODAFONE SMART LIVEABLE CITIES

SHELL

FUTURE OF URBAN MOBILITY

KaMa, print/digital book for families & elderly to maintain and share life stories.

Flying Angels, drone-based air bridge for hospital and other supplies

WeFlow, use of mobility data for car sharing, multi-modal connections, and optimal infrastructure use.

EXCITING CHALLENGE OUTPUT CLASS 3

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PHILIPS

FUTURE OF PERSONAL HEALTH

BERNARD VAN LEER

FUTURE OF EARLY LEARNING

Sonum a smart set of sensor-equipped sheets that improve sleep experience Dream a smart baby monitor for parents & babies to sleep better Accenter Reduces stress through the power of journaling & connecting health professionals with patients via an app & simple wearable.

Virtuoze - Learning toy that integrates real (LEGO car) with virtual (iPad race game) Bio Play - An immersive XBox 720 game experience that encourages kids to play outside & acquire inventory to unfreeze the earth in 2300 Verhalenhuis A movement to get kids to experience the power & beauty of stories

EXCITING CHALLENGE OUTPUT CLASS 4

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! In the 2nd phase of the program, THNK supports the participants with the acceleration of their own innovation project.

! This could be leading to breakthrough innovations and/or accelerating growth of existing innovation concepts, within their larger organization, own business unit or enterprise

! THNK support includes individual mentoring (12 one-hour sessions, one per month), individual coaching (12 one-hour sessions, one per month), peer support, use of all frames and tools, Corporate Innovation Essentials, and 2 Acceleration Festivals at the THNK Home.

ACCELERATOR SUPPORTS THE PARTICIPANTS INNOVATION PROJECT

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ELLY VAN GILS LEADERSHIP COACH

STEFANO MARZANO DEAN

RAJIV BALL LEADERSHIP EXPERT

ROBERT WOLFE LEADERSHIP COACH

KARIM BENAMMAR CURATOR

BEREND-JAN HILBERTS CHALLENGE COORDINATOR

OUR FACULTY

Inspiring, pushing the envelope and supportive. Being the glue to hold teams in good spirit. Challenging and stimulating us in our own right .

Friendly and disciplined at the same time. Bringing fun to the process of challenges. True master of the subject including the facts & figures. Brings

warmth and radiance. Truly inspiring and connecting well. Love his positive energy.

Some examples

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SPECIAL THNK HOME INAMSTERDAM

! THNK Home is a former town hall, approx. 600 sq. meters of unique space in Amsterdam center

! Open, inviting, uplifting space ! Iconic architectural style called the Amsterdam School ! With an interior design that is completely unlike any

traditional university ! One floor, open space, stage to perform, fully flexible

arrangements, food & drink facilities in the middle, no entry barriers, effective usage of light & music, inviting walk-ins from the street

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! Several corporations have engaged with THNK for in-company programs. We work with them on the essential dimensions of corporate innovation.

! Corporate participants bring the THNK tools into their organization and add these to the corporate tool set. THNK poses no intellectual property limitations and stimulates this adaptation.

! Corporations can also engage with THNK on the choice of Challenge project, sponsor these and co-invest in the realization of resulting new enterprises.

LEVERAGE THE THNK EXPERIENCE INTO YOUR OWN ORGANIZATION

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FEEDBACK ON THE PROGRAM (1 to 5 scale)

HIGH FEEDBACK SCORES

NET PROMOTER SCORE (0-100%)

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QUOTES FROM PARTICIPANTS

The THNK program helped me to question orthodox assumptions, open up towards what others think and explore. My company is

becoming much more explorative as a result

I thought I was not creative (and that this did not matter), but now I fully realize the necessity of innovation to drive company health and I

have a structured approach for executing on this. I have implemented all in my own organization

THNK is a high speed life-changing program that brings the best from D-school and B-School together. As a result of THNK I changed career

path and am now building a highly innovative new business in the Middle East

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MEASURING ROI

84% Innovation is important

to our company

We are satisfied with our innovation performance

6%

Having a breakthrough innovation approach with actionable tools

Being an effective innovation leader, making own organization more innovative and adaptive

Making real progress on own acceleration project; a major innovation for the company

Having trust-based relationships with a diverse cadre of top quality international

creative leaders

WE NEED CREATIVE LEADERS

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THNK, School of Creative Leadership

Haarlemmerweg 8A | 1014 BE Amsterdam The Netherlands

Phone: +31(0) 20 684 25 06

info@thnk.org www.thnk.org