Welcome to the Social Media Boot Camp

Who is using social media?

DEMONSTRATION

7 DAYS OF TWITTER

Day 1: Follow 2 Be FollowedFollow people important to your

business.Follow people you are interested in.

Day 2: CareThe best way to engage is to respond

to others using the @reply- that way you can talk to people even if they aren’t following you.

Day 3: Follow Ideas EventsClient NamesTopics

Day 4: Share Useful ContentPass along interesting articlesBecome a resource for good infoPromote original content made by

your followers

Day 5: ConnectPick up the phonePlan a lunchMove the conversation to the next

level.

Day 6: Re-tweetRepeat good informationGive credit where credit is dueAsk for re-tweets from followers

Retweet: Do the Math50,50050,500 + 60,000 = 110,50050,000 + 60,000 + 10,560 = 121,120

http://twitter.com

Day 7: Repeat

As you go through this process over and over your following will grow, guaranteed.

In review:Follow CareFollow ShareConnect Re-tweetRepeat

Tricks & TacticsSet up a lead generating machine

through your blog or websiteSchedule your tweets and messages

automaticallyRun powerful searches in realtime

STRATEGYWhat is your 12 month plan?What key industries are you

targeting?Who are the people internally, and

externally that need to be involved?

CASE STUDIES

STEP 1: LinkedINAssociateTrademark and Patent2 new matters in 30 days

Step 2: TwitterSenior PartnerVenture Capital and Start-ups2 large tech clients through Twitter

Step 3: BlogsPartnerEmployment Law Blog$100,000+ from a single client

Step 4: Publicity from Blog10,000 monthly visitorsWall Street Journal60 MinutesAbove the LawAmplifiers

Does anybody know a contracts lawyer?

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Before and After Social Media

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39630 39661 39692 39722 39753 39783 39814 39845 39873 39904 39934 39965 399950

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Blog Traffic Before and After Social Mediahttp://adriandayton.com

Months

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It’s a number’s game

CONTACTS

PROCESS

CLIENTS

Online Funnel

SEO OR PPC SEARCHERS

CLICKS

SITE VISITORS

TAKE ACTION

ENGAGE

$$$

Site visitors

Who is your ideal client?

Take action

What type of action do you want visitors to take?

Engage

GET TO SIX

ActionsCallEmailConnect on LinkedIN, Twitter, or

FacebookSign up for your RSS feedShare your site with their friends and

followers

FREEBIE

Grab this free report and learn how to:

• Identify, qualify, and engage new prospects with social media

• Build a national reputation with free tools

• Turn your associates into rainmakers

People don’t have a hard time finding a lawyer- they have trouble choosing 1

Feed the Funnel

2. Share ContentArticlesAlertsPodcastsWebinarsConference panelsPower pointsVideo

Links or URL’s

Free Tool KitBit.lyTweetdeck.comPing.fmHootsuite.com

A few final questions:Does anybody I do business with use

social media?Do I have the time for social media?Will I bring in more business?Whose job is it?