Salesforce.com Webinar Series

Welcome to the Internet of Customers

salesforceanz

salesforce

@salesforce

This Webinar will start at 11:00AM AEST

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Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995:

This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal quarter. This document and others are available on the SEC Filings section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

Important Additional Information The information in this presentation is neither an offer to purchase nor a solicitation of an offer to sell any securities – when the tender offer is launched ExactTarget, Inc. stockholders should read the tender offer statement because it contains important information. Investors can get the tender offer statement and other filed documents for free at www.sec.gov.  The tender offer statement, including a letter of transmittal and other documents, will also be made available for free by the information agent for the tender offer.

#1 in Cloud Computing and CRM

#1 Sales, Service, Marketing Product

#1 Cloud Computing Market Share

#1 Innovation 2011, 2012, 2013

#1 Salesforce: World’s #1 CRM

1%

Time Equity Product

530,000+Hours Service

20,000Non-profit organizations

$53M+Grants

36%+ Growth Driven by Customer Success36%+ Growth Driven by Customer Success$1.08 BILLION

$1.08 BILLION

FY14Q3

Revenue

Q1 2008 Q1 2011 Q3 2013

+39%DecreaseIT Costs

+36%Customer Satisfaction

+35%Sales Productivity

Small and Medium Businesses Succeed with Salesforce

SMBs Succeed with Salesforce.com

+30%RevenueGrowth

Source: Salesforce.com Customer Relationship Survey conducted March 2013, by an independent third-party, Confirmit Inc., on 5,200+ customers randomly selected.  Response sizes per question vary.

Mobile Computing

MainframeComputing

MiniComputing

Client ServerComputing

CloudComputing

SocialNetworking

1960s 1970s 1980s 1990s 2000s 2010s

We Are Experiencing a Customer Revolution

A Whole New Way to Engage Customers

5BSmartphones by 2017

Social

4.5BAggregated users 50B

Connected products

Mobile

Cloud58%Faster deployment Connected

Behind every is a customer.thing

tweet

app

device

product

post

website

chat

shopping cart

community

Connect with your customers in a whole new way

Outdated Technology Holding SMBs Back

Manual Processes

Silos of DataEmployeesNot Connected

Wasted Resources

Unfortunately, Most CompaniesDon’t Know Their Customers

of companies lack an

in-depth understanding

of their customers

66%

IBM Study of 1,700 CMOs“From Stretched to Strengthened”

Companies are Unprepared to Build Next Generation of Apps

2/3of companies feel unprepared for the social & mobile world

IBM Study of 1,700 CMOs“From Stretched to Strengthened”

Difficult to Build Customer Apps

Complexity of form factors

Limited number of developers

Multiple operating systems

Multiple platforms

have deployedapps1/2 <

60%

40%

20%

Perc

en

t of

Resp

ond

en

ts

Mobile appsare critical

Mobile appsdeployed

Your Customers Want You to beEverywhereYour Customers Want You to beEverywhere

How do you connect with your customers in a whole new way?

A new customer platform for the internet of customers.

Salesforce1 Platform: A New Customer Platform for the FutureSalesforce1 Platform: A New Customer Platform for the Future

Quickly deploy apps to connect your employees

Drive efficiency by automating business processes

Easily connect your front and back office

Extend with 2000+ Apps from the AppExchange

A New Customer Platform for Everyone

ISVsISVs

Peter GassnerVeeva

Publish Next Generation Apps

Publish Next Generation Apps

Neil KamireddyTrunk Club

AdminsAdmins

Manage Salesforcefrom Anywhere

Manage Salesforcefrom Anywhere

UsersUsers

Mariam NaficyMinted

Experience Salesforce1 on Any Device

Experience Salesforce1 on Any Device

DevelopersDevelopers

Build Next Generation AppsBuild Next Generation Apps

Geetha VallabhaneniLuminix

Your CustomersYour Customers

Connect with Customers in a Whole New Way

Connect with Customers in a Whole New Way

EveryCustomer

A new customer platform for the internet of customers.

DEMO

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