Welcome to Welcome to StarbucksStarbucks

By Irene Tsai, Ally Yang Angel Valdez

What Kind of Business Does What Kind of Business Does

the Company Practicethe Company Practice• The largest coffee company • The largest coffeehouse chain• NASDAQ-100 Component

How Big is the How Big is the CompanyCompany

• 20,891 stores in 64 countries• 13,279 in the U.S. • 1,324 in Canada • 989 in Japan • 851 in China • 806 in the UK• 160,000 employees

Distribution MapDistribution Map

HeadquartersHeadquarters

• Seattle, Washington• The Starbucks Center

Howard SchultzHoward Schultz• Chairman, President and CEO• Born in a Jewish family• Joined Starbucks in 1982• The 354th richest person

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Brief History Brief History • March, 30,1971, First Starbucks

opened• 1987, Starbucks began to expand• 1994, First drive-thru location• 1996, First Starbucks outside U.S.

Products and ServicesProducts and Services• Hot and cold beverages• Whole-bean coffee • Micro ground instant coffee• Full-leaf teas• Pastries• Snacks

Why is Starbucks Why is Starbucks SuccessfulSuccessful

• Pleasant ambiance• Consistently convenient• High quality coffee• Good Service

Unique Marketing Unique Marketing • Perfect Cup of Coffee• Third Place• Customer Satisfaction• Social Media• Smart Partnerships• Innovation

Enjoy A Hand Crafted Enjoy A Hand Crafted BeverageBeverage

• Attraction• Atmosphere• Entertainment• Keeping customers satisfied

Starbucks FoundationStarbucks Foundation• Developing Young leaders• Community Service• Supporting Coffee, Tea and Cocoa Communities• Access to Get Clean Water

Interesting Facts Interesting Facts • New Stores Everyday• 137,000 employees• Starbucks Drinks• Healthcare Insurance• Starbucks Milk Usage• Paper Cups• Customer Per Week

Q & AQ & A

Thank YouThank You