welcome! presenter: sam foster/zeke hamdani. major topics to be covered in this presentation amazon...

Welcome!Welcome!

Presenter: Sam Foster/Zeke Hamdani

Major Topics To Be Covered In This Presentation• Amazon Friendly Data

• Handling Amazon Errors

• Amazon Listing Quality

• Buy Box

• Amazon Selling Coach/Reporting

• Gold Box, Lightning Sales, and Amazon Marketing

• Amazon Store and Product Ads

• Fulfillment By Amazon

• Feedback Five

Marketing Your Integrated Marketing Your Integrated E-Commerce Site E-Commerce Site

Increase E-commerce Increase E-commerce SalesSales

Content Management Content Management SystemSystem


Amazon Friendly Data

• The Data put into your Amazon Feed Controls the Success of your feed

• Amazon Category = OF Field

• Utilize Size and Color Aliases

• Every Required Field should have place in your DB

• Standardize your additional Amazon Data Fields for quick input

• Upload your new products first!

Content Management Content Management SystemSystem

Amazon Friendly DataAmazon Friendly Data

Amazon and eBay Amazon and eBay IntegrationIntegration


Handling Amazon Errors

• You should receive a text file with each error

• Work Product by Product

• Update in the DB when you can

• Or update in the upload file directly

• If Unknown or Illogical error, call Amazon Support

• Once a product is listed on Amazon – It is good going

forward


Handling Amazon Handling Amazon ErrorsErrors

Amazon Listing Quality

• Some things are out of your control

• Check your top selling products on Amazon to make

sure image, price, and other data is correct

• Check other merchants for Violations

• Watch for products Amazon Sells


Amazon Listing Amazon Listing QualityQuality

Buy Box

• Buy Box Winner = 80% of Product Sales

• 7 Factors of Winning the Buy Box• Price (with shipping)

• Seller History/Status (Featured Merchant)

• Negative Feedback/Refund %

• FBA

• Quantity Available/Selling Volume of that product

• Order Lead Time

• A-Z Guarantee Claims


Buy BoxBuy Box

Amazon Selling Coach/Reporting

• Utilize Amazon Reports in Reports Tab

• Fulfillment Reports

• Top Listing Reports

• FBA Reports

• Payment/Fee Reports

• Make an Appointment with an Amazon selling coach to

review your listings


Amazon Selling CoachAmazon Selling Coach

• Reach out to your Amazon Account Rep• Submit products for Amazon Daily Deals AKA Gold Box• Special Timed Deals are eligible for their Lightning Sale

Functionality• Inquire with them about Email Marketing – They want

you to be successful on Amazon!


Gold Box, Lighting Box, Gold Box, Lighting Box, EmailsEmails

Amazon Store and Product Ads

• Sign up for a Store on Amazon• Customer will browse through your selection of products

on Amazon without seeing any other merchants• Utilize Product Ads for out of stock products and brands

you cannot sell on Amazon• Make sure your Account is set up for International

Orders


Store and Product AdsStore and Product Ads

Fulfillment by Amazon

• Let Amazon store your Inventory and Fulfill your Orders

• Proven to Increase Amazon Sales

• Increase Feedback and Seller Rating

• Integrate and Access Customer Addresses

• Offer Free 2-day Shipping and Free Returns with UPS


Fulfillment By AmazonFulfillment By Amazon

Shopping NetworksShopping NetworksIncrease E-commerce Increase E-commerce

SalesSales

Feedback Five

• Low Monthly Cost

• Remove negative feedbacks

• Increase your Total Positive Feedbacks

• Send Customized Emails to All your Amazon Customers

Shopping NetworksShopping NetworksFeedback FiveFeedback Five

welcome! presenter: sam foster/zeke hamdani. major topics to be covered in this presentation amazon...

Documents

amazonlet amazon

amazon feed

amazon support

products amazon sellsamazon

amazon marketingamazon

ebay integrationfulfillment

ebay integrationstore

amazon salesincrease