Developing Your Marketing PlanFebruary 15, 2017

Welcome!

Please download the completed Marketing Plan Template here:

http://bit.ly/2lOsEU8

Developing Your Marketing PlanFebruary 15, 2017

Sharing what works from outside experts

and internal success stories

Keeping you up to date on:

• Current topics

• Helpful hints

• Spotlight on

success stories

• Reminders

Enrollment Management Newsletter

Subscribe to the monthly

newsletter to stay in the loop:

bit.ly/EM-Newsletter

The (OCS Resource) Portal: bit.ly/OCSResourcePortal

• Kurt Lewis, Enrollment Marketing Director, Enrollment Marketing Manager, Vicariate 1klewis@archchicago.org

• Juana Graber, Associate Director for Hispanic OutreachEnrollment Marketing Manager, Vicariates 4 and 5jgraber@archchicago.org

• Felicia Horton, Enrollment Marketing Manager, Vicariates 3 and 6fhorton@archchicago.org

• Noreen Walton-Valle, Enrollment Marketing Manager, Vicariate 2nwalton@archchicago.org

Meet Your…

Enrollment Marketing Team

Send us your newsworthy stories:

• Anne Maselli: Director, amaselli@archchicago.org

• Yasmin Quiroz: Marketing Assistant, yquiroz@archchicago.org

Meet Your…

Communications and Marketing Team

Enrollment Marketing Services

The OCS Enrollment Marketing Team is happy to provide the following

services to your school:

Comprehensive Enrollment Management Diagnostic

Development of Enrollment Marketing Management Plan

Ongoing support for your Enrollment Management/Marketing Team

Consultations or presentations on Enrollment Management topics:

Training and support for Parent Ambassadors

Customer Service training and support for your Faculty and Staff

Strategies to improve Retention

OUR GOAL

MORE KIDS IN GREAT CATHOLIC SCHOOLS

This is ultimately your job… but where do you start?

Developing Your Marketing Plan

Setting Your Recruitment Goal

Determining the number of students you need to recruit to reach your goal:

- Start with the number of students currently enrolled

- Subtract the number who will be graduating from 8th grade

- The resulting number is your potential pool of students to retain

- Subtract 10% from that number to adjust for the families who may move or leave

- The resulting number is your Adjusted Potential Retention (APR)

- Subtract your APR from your enrollment goal

- The resulting number is the number of students you need to recruit

From here you can look at the number of Pre-K seats available and figure out roughly how many students you would need to recruit in K-8.

The Marketing Plan Template

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Key Components:

1. Enrollment trend data

2. Owner

3. Deadline

4. Status

5. Categories

Category 1: Retention

Marketing Plan Template: http://bit.ly/2lOkJGv

Marketing Plan Template with Goals: http://bit.ly/2lOsEU8

Category 2: Parent Ambassadors and Referrals

Marketing Plan Template: http://bit.ly/2lOkJGv

Marketing Plan Template with Goals: http://bit.ly/2lOsEU8

Category 3: Website and Social Media

Marketing Plan Template: http://bit.ly/2lOkJGv

Marketing Plan Template with Goals: http://bit.ly/2lOsEU8

Category 4: Parish Outreach

Marketing Plan Template: http://bit.ly/2lOkJGv

Marketing Plan Template with Goals: http://bit.ly/2lOsEU8

Category 5: Communications, Customer

Service, and Follow-up

Marketing Plan Template: http://bit.ly/2lOkJGv

Marketing Plan Template with Goals: http://bit.ly/2lOsEU8

Category 6: Community Outreach

Marketing Plan Template: http://bit.ly/2lOkJGv

Marketing Plan Template with Goals: http://bit.ly/2lOsEU8

Questions?

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Thank you!

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