![Page 1: Welcome! [ocs.archchicago.org]ocs.archchicago.org/Portals/23/2_15_17 Developing... · Enrollment Marketing Manager, Vicariate 1 klewis@archchicago.org • Juana Graber, Associate](https://reader033.vdocuments.us/reader033/viewer/2022042304/5ecf8555ebbc2c47d8354373/html5/thumbnails/1.jpg)
Developing Your Marketing PlanFebruary 15, 2017
Welcome!
Please download the completed Marketing Plan Template here:
http://bit.ly/2lOsEU8
![Page 2: Welcome! [ocs.archchicago.org]ocs.archchicago.org/Portals/23/2_15_17 Developing... · Enrollment Marketing Manager, Vicariate 1 klewis@archchicago.org • Juana Graber, Associate](https://reader033.vdocuments.us/reader033/viewer/2022042304/5ecf8555ebbc2c47d8354373/html5/thumbnails/2.jpg)
Developing Your Marketing PlanFebruary 15, 2017
![Page 3: Welcome! [ocs.archchicago.org]ocs.archchicago.org/Portals/23/2_15_17 Developing... · Enrollment Marketing Manager, Vicariate 1 klewis@archchicago.org • Juana Graber, Associate](https://reader033.vdocuments.us/reader033/viewer/2022042304/5ecf8555ebbc2c47d8354373/html5/thumbnails/3.jpg)
Sharing what works from outside experts
and internal success stories
![Page 4: Welcome! [ocs.archchicago.org]ocs.archchicago.org/Portals/23/2_15_17 Developing... · Enrollment Marketing Manager, Vicariate 1 klewis@archchicago.org • Juana Graber, Associate](https://reader033.vdocuments.us/reader033/viewer/2022042304/5ecf8555ebbc2c47d8354373/html5/thumbnails/4.jpg)
Keeping you up to date on:
• Current topics
• Helpful hints
• Spotlight on
success stories
• Reminders
Enrollment Management Newsletter
Subscribe to the monthly
newsletter to stay in the loop:
bit.ly/EM-Newsletter
![Page 5: Welcome! [ocs.archchicago.org]ocs.archchicago.org/Portals/23/2_15_17 Developing... · Enrollment Marketing Manager, Vicariate 1 klewis@archchicago.org • Juana Graber, Associate](https://reader033.vdocuments.us/reader033/viewer/2022042304/5ecf8555ebbc2c47d8354373/html5/thumbnails/5.jpg)
The (OCS Resource) Portal: bit.ly/OCSResourcePortal
![Page 6: Welcome! [ocs.archchicago.org]ocs.archchicago.org/Portals/23/2_15_17 Developing... · Enrollment Marketing Manager, Vicariate 1 klewis@archchicago.org • Juana Graber, Associate](https://reader033.vdocuments.us/reader033/viewer/2022042304/5ecf8555ebbc2c47d8354373/html5/thumbnails/6.jpg)
• Kurt Lewis, Enrollment Marketing Director, Enrollment Marketing Manager, Vicariate [email protected]
• Juana Graber, Associate Director for Hispanic OutreachEnrollment Marketing Manager, Vicariates 4 and [email protected]
• Felicia Horton, Enrollment Marketing Manager, Vicariates 3 and [email protected]
• Noreen Walton-Valle, Enrollment Marketing Manager, Vicariate [email protected]
Meet Your…
Enrollment Marketing Team
![Page 7: Welcome! [ocs.archchicago.org]ocs.archchicago.org/Portals/23/2_15_17 Developing... · Enrollment Marketing Manager, Vicariate 1 klewis@archchicago.org • Juana Graber, Associate](https://reader033.vdocuments.us/reader033/viewer/2022042304/5ecf8555ebbc2c47d8354373/html5/thumbnails/7.jpg)
Send us your newsworthy stories:
• Anne Maselli: Director, [email protected]
• Yasmin Quiroz: Marketing Assistant, [email protected]
Meet Your…
Communications and Marketing Team
![Page 8: Welcome! [ocs.archchicago.org]ocs.archchicago.org/Portals/23/2_15_17 Developing... · Enrollment Marketing Manager, Vicariate 1 klewis@archchicago.org • Juana Graber, Associate](https://reader033.vdocuments.us/reader033/viewer/2022042304/5ecf8555ebbc2c47d8354373/html5/thumbnails/8.jpg)
Enrollment Marketing Services
The OCS Enrollment Marketing Team is happy to provide the following
services to your school:
Comprehensive Enrollment Management Diagnostic
Development of Enrollment Marketing Management Plan
Ongoing support for your Enrollment Management/Marketing Team
Consultations or presentations on Enrollment Management topics:
Training and support for Parent Ambassadors
Customer Service training and support for your Faculty and Staff
Strategies to improve Retention
![Page 9: Welcome! [ocs.archchicago.org]ocs.archchicago.org/Portals/23/2_15_17 Developing... · Enrollment Marketing Manager, Vicariate 1 klewis@archchicago.org • Juana Graber, Associate](https://reader033.vdocuments.us/reader033/viewer/2022042304/5ecf8555ebbc2c47d8354373/html5/thumbnails/9.jpg)
OUR GOAL
MORE KIDS IN GREAT CATHOLIC SCHOOLS
This is ultimately your job… but where do you start?
![Page 10: Welcome! [ocs.archchicago.org]ocs.archchicago.org/Portals/23/2_15_17 Developing... · Enrollment Marketing Manager, Vicariate 1 klewis@archchicago.org • Juana Graber, Associate](https://reader033.vdocuments.us/reader033/viewer/2022042304/5ecf8555ebbc2c47d8354373/html5/thumbnails/10.jpg)
Developing Your Marketing Plan
![Page 11: Welcome! [ocs.archchicago.org]ocs.archchicago.org/Portals/23/2_15_17 Developing... · Enrollment Marketing Manager, Vicariate 1 klewis@archchicago.org • Juana Graber, Associate](https://reader033.vdocuments.us/reader033/viewer/2022042304/5ecf8555ebbc2c47d8354373/html5/thumbnails/11.jpg)
Setting Your Recruitment Goal
Determining the number of students you need to recruit to reach your goal:
- Start with the number of students currently enrolled
- Subtract the number who will be graduating from 8th grade
- The resulting number is your potential pool of students to retain
- Subtract 10% from that number to adjust for the families who may move or leave
- The resulting number is your Adjusted Potential Retention (APR)
- Subtract your APR from your enrollment goal
- The resulting number is the number of students you need to recruit
From here you can look at the number of Pre-K seats available and figure out roughly how many students you would need to recruit in K-8.
![Page 12: Welcome! [ocs.archchicago.org]ocs.archchicago.org/Portals/23/2_15_17 Developing... · Enrollment Marketing Manager, Vicariate 1 klewis@archchicago.org • Juana Graber, Associate](https://reader033.vdocuments.us/reader033/viewer/2022042304/5ecf8555ebbc2c47d8354373/html5/thumbnails/12.jpg)
The Marketing Plan Template
4
2
1
5
3
Key Components:
1. Enrollment trend data
2. Owner
3. Deadline
4. Status
5. Categories
![Page 13: Welcome! [ocs.archchicago.org]ocs.archchicago.org/Portals/23/2_15_17 Developing... · Enrollment Marketing Manager, Vicariate 1 klewis@archchicago.org • Juana Graber, Associate](https://reader033.vdocuments.us/reader033/viewer/2022042304/5ecf8555ebbc2c47d8354373/html5/thumbnails/13.jpg)
Category 1: Retention
Marketing Plan Template: http://bit.ly/2lOkJGv
Marketing Plan Template with Goals: http://bit.ly/2lOsEU8
![Page 14: Welcome! [ocs.archchicago.org]ocs.archchicago.org/Portals/23/2_15_17 Developing... · Enrollment Marketing Manager, Vicariate 1 klewis@archchicago.org • Juana Graber, Associate](https://reader033.vdocuments.us/reader033/viewer/2022042304/5ecf8555ebbc2c47d8354373/html5/thumbnails/14.jpg)
Category 2: Parent Ambassadors and Referrals
Marketing Plan Template: http://bit.ly/2lOkJGv
Marketing Plan Template with Goals: http://bit.ly/2lOsEU8
![Page 15: Welcome! [ocs.archchicago.org]ocs.archchicago.org/Portals/23/2_15_17 Developing... · Enrollment Marketing Manager, Vicariate 1 klewis@archchicago.org • Juana Graber, Associate](https://reader033.vdocuments.us/reader033/viewer/2022042304/5ecf8555ebbc2c47d8354373/html5/thumbnails/15.jpg)
Category 3: Website and Social Media
Marketing Plan Template: http://bit.ly/2lOkJGv
Marketing Plan Template with Goals: http://bit.ly/2lOsEU8
![Page 16: Welcome! [ocs.archchicago.org]ocs.archchicago.org/Portals/23/2_15_17 Developing... · Enrollment Marketing Manager, Vicariate 1 klewis@archchicago.org • Juana Graber, Associate](https://reader033.vdocuments.us/reader033/viewer/2022042304/5ecf8555ebbc2c47d8354373/html5/thumbnails/16.jpg)
Category 4: Parish Outreach
Marketing Plan Template: http://bit.ly/2lOkJGv
Marketing Plan Template with Goals: http://bit.ly/2lOsEU8
![Page 17: Welcome! [ocs.archchicago.org]ocs.archchicago.org/Portals/23/2_15_17 Developing... · Enrollment Marketing Manager, Vicariate 1 klewis@archchicago.org • Juana Graber, Associate](https://reader033.vdocuments.us/reader033/viewer/2022042304/5ecf8555ebbc2c47d8354373/html5/thumbnails/17.jpg)
Category 5: Communications, Customer
Service, and Follow-up
Marketing Plan Template: http://bit.ly/2lOkJGv
Marketing Plan Template with Goals: http://bit.ly/2lOsEU8
![Page 18: Welcome! [ocs.archchicago.org]ocs.archchicago.org/Portals/23/2_15_17 Developing... · Enrollment Marketing Manager, Vicariate 1 klewis@archchicago.org • Juana Graber, Associate](https://reader033.vdocuments.us/reader033/viewer/2022042304/5ecf8555ebbc2c47d8354373/html5/thumbnails/18.jpg)
Category 6: Community Outreach
Marketing Plan Template: http://bit.ly/2lOkJGv
Marketing Plan Template with Goals: http://bit.ly/2lOsEU8
![Page 19: Welcome! [ocs.archchicago.org]ocs.archchicago.org/Portals/23/2_15_17 Developing... · Enrollment Marketing Manager, Vicariate 1 klewis@archchicago.org • Juana Graber, Associate](https://reader033.vdocuments.us/reader033/viewer/2022042304/5ecf8555ebbc2c47d8354373/html5/thumbnails/19.jpg)
Questions?
19
![Page 20: Welcome! [ocs.archchicago.org]ocs.archchicago.org/Portals/23/2_15_17 Developing... · Enrollment Marketing Manager, Vicariate 1 klewis@archchicago.org • Juana Graber, Associate](https://reader033.vdocuments.us/reader033/viewer/2022042304/5ecf8555ebbc2c47d8354373/html5/thumbnails/20.jpg)
Thank you!
20