welcome! learn how to use company stores to enhance your business
TRANSCRIPT
WELCOME!Learn how to use
Company Stores to Enhance your
Business
Tanya Ignacek, BrightStores, Inc. Director of Sales & Operations
Dora Fiet, BrightStores, Inc. Marketing & Design
Let’s talk about . . .
Are online sales right for the Promo industry?
Isn’t it complicated?
How will it help my business?
Where do I even start?
Online shopping trends
83%
81%
85%
53%87%
Percentage of people who have
shopped online by region
Source: Global Trends in Online Shopping A Nielsen Global
Consumer Report June 2010
Things people
intend to buy online
in the near
future
Source: Global Trends in Online Shopping A Nielsen Global
Consumer Report June 2010
Books44%
Online shopping trends
Clothing36%
Things people
intend to buy online
in the near
future
Source: Global Trends in Online Shopping A Nielsen Global
Consumer Report June 2010
Online shopping trends
Airline Tickets32%
Things people
intend to buy online
in the near
future
Source: Global Trends in Online Shopping A Nielsen Global
Consumer Report June 2010
Online shopping trends
Electronics27%
Online shopping trends
Things people
intend to buy online
in the near
future
Source: Global Trends in Online Shopping A Nielsen Global
Consumer Report June 2010
Hotel Reservatio
ns26%
Things people
intend to buy online
in the near
future
Source: Global Trends in Online Shopping A Nielsen Global
Consumer Report June 2010
Online shopping trends
“Could it work for the Promotional Industry?”
Stats from 2012
Source: 2013 PPAI Report
Stats from 2012
“Hmmm, a Company Store?”
Company store (com.pa.ny store) - noun
1. an ordering efficiency tool used to control spending and manage brand
What is a Company Store?
Top 5 reasons for a Company Store
Ordering Efficiency
Customer Satisfaction
Spending Control
Brand Manageme
nt
ProgramSupport
Ordering Efficiency
16 Officesx2 Buyers each = 32 Buyers
32 x 2 Suppliers each = 64 Quotes
64 x ½ hour per quote (@ $35/hour)
= $1,120 in SAVINGS!
$28,000/year for 25 quotes
Brand Management
Brand Management
Budgets Manager Order Approval Payment Methods
Spending Control
Program Support
Recognition & Award Programs
“You did a great job!”
Safety Programs
Gift Certificates and Coupons
Point Stores
“ Now, a Company Store is going to help me, how?“
Let’s start with why it won’t work for you . . .
I’m already wildly successful
My client’s prefer it when I drop off 15 catalogs that they can browse through
No one uses the internet to buy things!
Top Reasons to NOT Use Company Stores
I have NO idea how to use them and they scare
me to death.
Not to mention, who has the time to learn?
Real Reasons?
We can, and will, make this EASY on you
Our Expert Team is now Your Expert Team - to create your perfect Company Store
That’s Why We’re Here!
“Okay, so what other reasons are
there to offer Company Stores?”
Leverage with your Top Clients
Financial Benefits
Ordering Efficiencies
Streamlined Order Taking Tool
Potential
Potential Sales
Potential Growth
Potential for greater customer loyalty
“Do you think our client needs a
Company Store?”
Let’s take a look at it!
Client request?
Multiple orders from various points?
Repeat orders?
Shipping small quantities?
Little advance notice?
So, now that you
have determined
that your client
needs a store . . .
. . . What’s
next?
Is it time to dive in?
Selecting the right technology partner
A few
things to
consider:
Strength
Experience
Capabilities
System Stability
Customer Support
Cutting Edge
Technology
Company Responsivene
ss
Integrations
Security Standards
PRICE is always a
concern . . . make
sure your solution
fits your budget –
and your client’s
budget
Price
Building a Company Store
Is it difficult? ASSESSMENT
Choose the store level that’s right for your client.
We will guide you to the best store fit.
BUILD It’s Easy! We train you on how to build and
setup the store.
Design it yourself or use our custom design services.
LAUNCH Deliver a great looking robust Online
Company Store Program that meets your client’s needs.
Start taking orders!
Partner with BrightStores
We want to be your Technology Partner
&Company Store
Expert
Time for questions
Tanya: 800.466.5930 – x304 Or email: [email protected]
Dora: 800.466.5930 – x302Or email: [email protected]