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EG GROUPS HOLDING SDN BHD | 23-1, Jalan 1/149J, Bandar Baru Seri Petaling, 57000 Kuala Lumpur | Ph: 03-90563323 | e: [email protected]

WELCOMETHE REGION’S PREMIER AND WIDEST SELECTION OF

CHILDREN’S EDUCATION SHOW 2016

www.eggroups.com

Here at the EG Groups Holding established since 1997, we have hosted more than 200 events over19 years of experience in the business of producing consumer and trade shows

Our approach is truly attendee focused. We believe in providing attendees with a meaningful and exciting experience at our events.

To that end, we strive to produce events that are dynamic, fun, entertaining and educational.

For our past event Children’s Eduction Show, will be Malaysia Largest’s Consumer Show forpre-school over 20,000 products expected 80,000 visitors. We are planning array of non stop stage

activities for kids.

Our exhibitor base is carefully chosen to provide products and services that truly serve our target market.

Our mission is to provide the ideal platform for kids education, academy & improvement to discover products and information related to pre-school aged children.

When you book space in an exhibition you are not really buying floor space, you are buying an audience. You must ensure that you choose to exhibit in a show that attracts the type of audience that

will purchase your products or services.

The reputation of the exhibition and the organiser are also key elements in your decision to exhibit.

We are proud to produce quality events after year.

THE REGION’S PREMIER AND WIDEST SELECTION OFCHILDREN’S EDUCATION SHOW 2016

ABOUTUS

Event Title: Children’s Education Show 2016incorporating with KIDZ ACADEMY & IMPROVEMENT FAIR

Official Venue: Kuala Lumpur Convention Centre, Malaysia.

Opening Times: 11:00 a.m. - 6:00 p.m.

Exhibitors: Pre School, International School, Kids Learning Centre, MusicalAcademy, Kids Apparels, Health Foods, Toys, Kids Gadgets, ThemeParks, Travel Agents, Insurance, Financial Institutions, Publications,Corporations, Government Services

Products Categories: Car Seats & Furniture, Food & Health Care Products,Toys, Educational Products & Souvenirs, Children Clothing,Footwear & Accessories, Underwear & Accessories, Insurance &Education Investment Plan,

Estimated Visitors: 30,000

Admission: Free Entry / Open To Public

Another Mega EventBrought to you by:

Opening GoodiesSeminars

& WorkshopsFashion ShowCompetitions

Innovative ProductsPurchaser RewardsVisit & Win Contest

& Much MoreActivities at the

Expo...


SHOWINFO

EG Children’s Education Show, reach your target market with the region’s largest Kids consumer show expecting to showcase over 20,000 products yearly attempt’s to break the Malaysia Record expected 80,000 visitors brought to you by EG Groups Holding establish since 1997 and this year we’re celebrating anniversary.

At EG Children’s Education Show the most effective and affordable five senses of marketing. They come in search of good quality products and services and they are keen to sell & promote to as many people under one roof. This makes it a great opportunity for you as a manufacturer, sole agent, importer, distributors, chain store, hypermarket, retailer/service provider as you will have access to so many children. Staged along with the Kids Improvement & Academy Show 2016 has a proven track record of delivering value through its highly targeted, well attended, high-quality and information-hungry audiences at the event.

The EG Children’s Education Show has dedicated Marketing and PR Team plan to organize a Nationwide search

• EG Talent Kidz Contest

Target kids through a strategic Marketing campaign, engaging in a variety of Media activity and are on hand to help you maximize the opportunities that exhibiting provides.(For more information please go onto our Event Campaign Page)

Through the high attendance of our Expo’s, it’s a great way to get exposure for your company/product, increase your sales and create strong brand awareness.

We will also feature any show specials that you want the visitors to be aware of onto our SHOW SPECIALS page, before and during the expoto bring more people to your stand.





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WHYEXHIBITS?

How We Deliver You More CustomersIn Children Education Show, we’re aiming to provide the ideal platform for kids education, academy & improvement. Supported by a broad-ranging, innovative marketing campaign specifically targeting key groups to deliver quality prospects.

PrintThe use of targeted newspapers and related magazines form an integral of targeted communication strategy.

TelevisionA high-profile eye-catching television campaign will be developed with a heavy schedule of targeted placement.

Billboard & Street BannerHigh profile locations are selected, and our attention-grabbing artwork. Complements our core Show promotional campaign.

InvitationHigh profile of EG’s Database, Clubs & Association, E-Marketing to 250,000 database.

RadioUsed extensively as a great call to action and to generate excitement and awareness leding up to, and during, the event. Radio incorporates a mix of advertising and promotion, including competitions, gift giveaways and live crossovers.

OnlineWe keep people informed on www.eggroups.com with each new Show development, including features, Show prizes, exhibitor list updates and more, from three weeks prior to the Show right up to post-show news. We communicate regularly with our established ‘REX Club’. We’ll be working in partnership with you to create a year-round online community, rpomoting this event and its participants.

PublicityA PR campaign will take place to generate and maximise interest in the event. Media Kits will be provided to key media personnel and publications. Exhibitors are encouraged to forward Media Releases highlighting New Product Releases and Show Specialists that may apply.Media coverage for show will be reach to major and regional media throught Malaysia.

Direct Drop MailWe produce and distribute 150,000 direct drop mail to targeted households in the immediate region, with a special door gift to entice your key audience to attend.

How Is The EG Children Education Show Promoted?





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*37% OF ALL VISITORS SAW OUR NEWSPAPER & MAGAZINE ADVERTISING

*10% OF ALL VISITORS SAW OUR TV COMMERCIAL

*20% OF ALL VISITORS SAW OUR BILLBOARDS & STREET BANNER ADVERTISING

*5% OF VISITORS BY INVITATION

*8% OFF ALL VISITORS HEARD OUR RADION ADVERTISING

*10% OF ALL VISITORS VISITED THE SHOW WEBSITE PRIOR TO ATTENDING

*10% OF ALL VISITORS VISITED THE SHOW THROUGH PUBLICITY

*3% OF ALL VISITORS VISITED THE SHOW BY DIRECT MAIL


EVENT CAMPAIGN


EVENTHIGHLIGHTS

Boards and buntings strategically placed billboards along the following major roads:

Kuala Lumpur, MRR2, LDP, Federal Highway, Kepong, Jalan Kuching, Jalan Ampang, Puchong, Sunway, Bangsar, TTDI, Sri Hartamas, Cheras, One Utama, Shah Alam, Petaling Jaya, Kelana Jaya, Subang

Various type & sizes unipolebillboard. Outdoor billboards,direction boards, temporaryboards & street buntings





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012-392 1972


OUTDOORADVERTISING

Committed to play a vital role in the development of children’s education industry, aggressive campaign will be invested in the A&P programs for the success of Malaysia’s Largest Children’s Education Show. Hence, EG Children’s Education Show will be greater than ever.

• Editorial promotion in specialized magazine.• Direct mailing promotion• Web-Site promotion• Press release and newsletter• Advertise in major regional newspaper, radio, tv and publication.• Children’s Education Show Nationwide Search promotion campaign





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Types of Media Medium / Channel Media ScheduleDate

NewspaperAdvertisement

Local Chinese Newspaper: China Press / Sin Chew DailyLocal English Newspaper: The Star NewspaperLocal Malay Newspaper: Harian Metro

1 Week

Billboards(40 Units)

Federal Highway, MRR2, LDP, Puchong, Subang, Cheras, Ampang,Selayang, Kepong, PWTC, Jln. Sungai Besi, Jln Tun Razak, Bangsar,KLCC, Sri Hartamas, Jln Gasing, Puduraya, Shah Alam, Tmn Tun,Kota Damansara

5 Months

Street Buntings Jln Tun Razak, Federal Highway, Tmn Seputeh, Bkt Bintang, SS2,Jln Ampang, Jln Sungai Besi, Jln Maarof, Jln University, Cheras,Shah Alam, Kajang, IKEA, Desa Park City,1U area, Jln Ipoh, Hospital &Maternity Clinic Site - Pantai, Ampang, UKM, Cheras General Hospital,Kota D’sara, Puchong, Selayang, Kepong, Sri Petaling, OUG,Old Klang Road, Sg Buloh, Sunway, Shah Alam, Subang.

2 weeks

Radio Station 98.8FM, Hot FM 1 Week

Door Gift 1800 goodies Opening Day

Event Stage non-stop activities During Event

Purchaser Rewards(Loop-A-Prize)

Total of RM80,000 prizes to be won (minimumcombined purchase RM100 & above)

During Event

Invitation Related Associations & 250,000 EG databasee-broadcasting

1 Month

*Subject to localauthorities licenceapproval.


MEDIAPLAN

• Children Bedding & Furniture• Kids Academy for sports, music, cooking, robotic, kids entertainment & others

• Kindergarden, Pre School, International School, Kids Learning Centre, Musical Academy,

• Children & Teenager Garments, Footwear & Accessories

• Children & Parents Photograph

• Children Innovative Gadgets

• Children Insurance, Educational Plan, Saving Plan

• Children Cares & Daily Use Products

• Kids Family Fun Theme Parks

• Organic, Food, nutrition & Products

• Parenting Information & Services

• Pre-School, Training, Courses Programmes & Products

• Children Safety Products & Services

• Children Health Care Products

• Children Car Seats, Travel Products

• Toys, Educational Products, Souvenirs, Playing & Learning Pro

• Other Products & Services Related to Children





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KIDS ACADEMY

TU F F


WHOSHOULDEXHIBITS?

EXHIBIT SALES MANAGERDeelan +6016 232 3179 l [email protected]

INTERNATIONAL SALESEileen Tee +6012 670 0773 l [email protected]

SALES TEAMB T Lee +6016 338 7355 | [email protected]

+6012 699 9498 | [email protected]





Expo...

EG Groups Holding Sdn Bhd (894009V)GST ID: 0016 16322 560

23-1, Jalan 1/ 149 J, Bandar Baru Sri Petaling,57000 Kuala Lumpur, Malaysia.T : +603 9056 3323 F : +603 9056 5323

Latitude: 3.068885° Longitude: 101.685911°


CONTACTUS

An Individual Member Of A Member OfA Member Of

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welcome [eggroups.com]eggroups.com/upload/event/brochure/wfeg9.pdfhere at the eg groups holding...

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