welcome []€¦ · heartland transcends •demographics •psychographics . heartland •relevance...
TRANSCRIPT
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Welcome
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“Changes, Challenges and
New Opportunities”
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The road ahead
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A new business landscape
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Tell a story
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Marketing Success:
Convert noun to a verb
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Convert pronoun to a noun
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Wheatbelt to
heartland
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Positioning statement:
•Wheatbelt
•Agricultural
•Rural
•Regional
•Farming …
heritage
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Australian heritage
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heartland transcends
•Demographics
•Psychographics
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heartland
•Relevance
•Resonance
•Impact recall
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Ownership is a virtue
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Scandanavian Case Study:
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Essential philosophy:
Clustering
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Key attributes: • Comprehensive • Integrated • Shortened ...
supply chain
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• Yes • Now • New
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Frederick Herzberg Two-Factor Theory
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Dissatisfiers
Satisfiers
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Royalties for Regions
- Neutralising negatives - Low crime rates - Clean street-scapes
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What is your community famous for?
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Focus
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The future has arrived. It is spelt:
MOBILE
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Nothing should dilute the importance and impact of a trading
name.
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Consumers are attracted to what is different,
exclusive and unique.