DEMOGRAPHICS AND PSYCHOGRAPHICS

DEMOGRAPHICS

Demographics are created by allocating people into

categories depending on their job status.

Demography involves the statistical study of human

populations. As a very general science, it can analyze any

kind of dynamic living population, i.e., one that changes over

time or space (see population dynamics). It encompasses the

study of the size, structure, and distribution of these

populations, and spatial and/or temporal changes in them in

response to time, birth, migration, aging, and death.

DEMOGRAPHIC SCALE – NRS

ADVANTAGES AND DISADVANTAGES

Advantages: the information is easily accessible ,

and there is easy categorisation which provide

simple and distinct groups.

Disadvantages: it classes the overlap, the jobs listed

are quite traditional meaning newer jobs are not as

easily categorised and its based on the occupation of

the head of the household .

PSYCHOGRAPHICS

This scale uses categories of personalities and puts

people into a sector depending on their lifestyle.

PSYCHOGRAPHICS

Advantages : There is more variety within the

groups and it creates individual groups.

Disadvantages : some people may have more than

one personality and therefore may overlap between

sections .