Welcome!Welcome!

Deborah BaronDeborah BaronVP Product Management and Marketing, SentiusVP Product Management and Marketing, Sentius

KM World 2000KM World 2000

““eGlobalization”eGlobalization”

RichLink™

RichLinkAgenda

Information gap

Language gap

Content enrichment

RichLink demoSales extranet

example

Challenges Solutions Demo Case study

Quick Look

RichLinkAsahi Shimbun Demonstration

•AAsahi.com –CChallenge: increase customer satisfaction with US news content, increase stickiness–CContent: NYT Headline News, San Jose Mercury News–AAudience: Japanese professionals–DDistribution: Daily

RichLinkThe Knowledge Drain

Market KnowledgeLow

Low

High

High

ProductKnowledge

Customers& Suppliers

CustomerSupport

Sales

VARs

Engineers

How to capture and deliver knowledge in context?

72% of employees report that “Companies are falling short of reusing and incorporating knowledge from other projects or other parts of the company.”Korn/Ferry and USC study, July 2000

RichLinkGoing Global

• Globalization– Expanding into new markets

– Borderless collaboration expands talent / technology base

– Increased need for speed (first mover advantage)

• Translation can compromise “precision” information and be very costly (both human- and machine-based)

How to globalize easily and at low cost?

RichLinkKnowledge at the Point of Interest

• Delivering content in context addresses both issues

– Provide relevant pieces of knowledge where needed

– Enhance universal understanding by offering relevant language support where needed

• Content enrichment enables you to achieve this goal

– “Content enrichment…is the ability to insert, annotate and add information to text.” IDC, July 2000

RichLinkContent Enrichment Continuum

Automated Manual

Javascript pop-ups

Hyperlinks (content

technology)Flash

Download appletUser added content(ThirdVoice, Utok)

Enrichment Control

Publisher / Site(B2B solutions)

Third Party(User tools)

Source: IDC Bulletin, July 2000

AutomatedContent

Enrichment(embeddedpop-ups)

RichLinkSolution

• Automated Content Enrichment (ACE) makes content delivery in context scalable and cost-effective

• Content is delivered:– Where needed, When needed

– On user request

– Everywhere

– Overnight

• ACE allows fast and easy knowledge distribution or e-globalization of content

RichLinkOur Technology

• RichLink is a patented auto-linking and embedding technology for Automated Content Enrichment.

• RichLink services are built around a patented process where you can access, edit and manage your Databases of content.

What is RichLink?

RichLinkeGlobalization Solution

RichLink

• The need– Support global product launch by enabling sales

and distribution partners across key regions of the world.

• The solution– Automatically process documents using

RichLink to add local language support in layered pop ups. Only key marketing messages and navigation items (5%-10% of content) are translated.

Apple Computer Example

Two-Tiered Strategy for eGlobalization

RichLink

Thank Youwww.richlink.com