Welcome!Welcome!
Deborah BaronDeborah BaronVP Product Management and Marketing, SentiusVP Product Management and Marketing, Sentius
KM World 2000KM World 2000
““eGlobalization”eGlobalization”
RichLink™
RichLinkAgenda
Information gap
Language gap
Content enrichment
RichLink demoSales extranet
example
Challenges Solutions Demo Case study
Quick Look
RichLinkAsahi Shimbun Demonstration
•AAsahi.com –CChallenge: increase customer satisfaction with US news content, increase stickiness–CContent: NYT Headline News, San Jose Mercury News–AAudience: Japanese professionals–DDistribution: Daily
RichLinkThe Knowledge Drain
Market KnowledgeLow
Low
High
High
ProductKnowledge
Customers& Suppliers
CustomerSupport
Sales
VARs
Engineers
How to capture and deliver knowledge in context?
72% of employees report that “Companies are falling short of reusing and incorporating knowledge from other projects or other parts of the company.”Korn/Ferry and USC study, July 2000
RichLinkGoing Global
• Globalization– Expanding into new markets
– Borderless collaboration expands talent / technology base
– Increased need for speed (first mover advantage)
• Translation can compromise “precision” information and be very costly (both human- and machine-based)
How to globalize easily and at low cost?
RichLinkKnowledge at the Point of Interest
• Delivering content in context addresses both issues
– Provide relevant pieces of knowledge where needed
– Enhance universal understanding by offering relevant language support where needed
• Content enrichment enables you to achieve this goal
– “Content enrichment…is the ability to insert, annotate and add information to text.” IDC, July 2000
RichLinkContent Enrichment Continuum
Automated Manual
Javascript pop-ups
Hyperlinks (content
technology)Flash
Download appletUser added content(ThirdVoice, Utok)
Enrichment Control
Publisher / Site(B2B solutions)
Third Party(User tools)
Source: IDC Bulletin, July 2000
AutomatedContent
Enrichment(embeddedpop-ups)
RichLinkSolution
• Automated Content Enrichment (ACE) makes content delivery in context scalable and cost-effective
• Content is delivered:– Where needed, When needed
– On user request
– Everywhere
– Overnight
• ACE allows fast and easy knowledge distribution or e-globalization of content
RichLinkOur Technology
• RichLink is a patented auto-linking and embedding technology for Automated Content Enrichment.
• RichLink services are built around a patented process where you can access, edit and manage your Databases of content.
What is RichLink?
RichLinkeGlobalization Solution
RichLink
• The need– Support global product launch by enabling sales
and distribution partners across key regions of the world.
• The solution– Automatically process documents using
RichLink to add local language support in layered pop ups. Only key marketing messages and navigation items (5%-10% of content) are translated.
Apple Computer Example
Two-Tiered Strategy for eGlobalization
RichLink
Thank Youwww.richlink.com
