w.e.f december 2015 - rail bandhurailbandhu.in/rail-bandhu-media-kit-2015-2016.pdfallahabad mughal...

The rail Traveller’s magazinejsy ;kf=;ksa dh if=dk

2015-16

12 issues 49 LAC+ ReAdeRs/month BiLinGuAL

indiA’s FiRst & onLy on-BoARd RAiLwAy mAGAzine

mediA KitThe rail Traveller’s magazinejsy ;kf=;ksa dh if=dk

w.e.f December 2015

www.railbandhu.in

2


Best new travel

magazine award at the hospitality inDia anD

explore the worlD annual international

awarDs

Indian Railways’ exclusive monthly bilingual (Hindi & English) on-board magazine

CirCulation

3,05,000

onLy

5.9Crore annually

reaDership

on-boarD railway magazine

inDia’s

mediA Kit 2015-16

www.railbandhu.in

3


a reaDership of oVer 49 laC per month, higher than any traVel

magazine in inDia

a seleCtion of the most Compelling stories anD a Variety of genres to keep you

engageD on long journeys

news, Views, traVel anD entertainment from all Corners of inDia CompileD

into a single interaCtiVe format

a separate hinDi seCtion that Caters to a niChe inDian reaDership

the latest upDates anD sCheDules from the inDian railways

to take Care of eVery traVel neeD

BRAnd RAiL BAndhuThe rail Traveller’s magazinejsy ;kf=;ksa dh if=dk

mediA Kit 2015-16

www.railbandhu.in

3

4

BAY OFBENGAL

ARABIANSEA

INDIAN OCEAN

Chennai

Thiruvananthapuram

BhubaneshwarPuri

Cuttack

Balasore

Kharagpur

BankuraBilaspur

Bhadrakh

Vijayawada

Madurai

Port Blair

Andaman and Nicobar Islands(India)

Lakshadweep (I ndia )

Visakhapatnam

Madgaon

PanjimKarmali

Ratnagiri

KazipetWarangal

Kannur

DharmavaramAnantapur Secunderabad

Hyderabad

NilayamSeram

Raichur

BhopalIndore

RatlamNagda

Delhi

AgraMathura

Aligarh

MeerutMuzzafarnagar

Saharanpur

Etawah

Allahabad

Mughal Sarai

Amritsar

JalandharLudhiana

MogaBhatinda

Phagwara

Dehradun

Shimla

HaridwarRoorkee Kathgodam

Guwahati

Kokrajhar BongaigaonAlipurduar

Jalpaiguri

Moranhat

SimaluguriGwaliorJhansi

Kolkata

Durgapur

LucknowKanpur

Mumbai

NagpurGondia

PatnaBalliaBarauni

KishanganjKatihar

Pune

Raipur

Durg

Raj NandgaonRanchi

Bokaro

Tatanagar

KodermaAdra

Surat

Bharuch

Valsad

Vadodara

Varanasi

Dibrugarh

Mariani

DiphuLumding

Tinsukia

Coimbatore

Gaya

MangaloreUdupi

Ernakulam

JammuKathua

Chakki bank

Jaipur

Bengaluru

MysoreKatpadi

I N D I A

ChandigarhKalka

Jasidih

AjmerSawai Madhopur

KotaAbu Road

PalanpurMehsana

Anand NadiadAhmedabad

Asansol

Metro Cities - 4

State Capitals - 21 (Including 7 metros that are state capitals mentioned under Cat 3)

State Capitals/Metro Cities - 7

Other Cities - 93

Cat 1

Cat 2

Cat 3

Cat 4

RAiL BAndhu ReACh

Connects new delhi with other important destinations (mostly state capitals).

Connects metro cities with other cities important for tourism or business. Are day-trains, which return to the originating station the same day

duronto is a long-distance non-stop train category and connects several metros and major state capitals. these trains do not have any ticketing stops between the originating and the destination stations, but commercial stops are being introduced.

RAJdhAni eXPRess

shAtABdi eXPRess

duRonto eXPRess

5


mediA Kit 2015-16

RAiL BAndhu ReACh

1 national Capital region

2 mumBai metropolitan area

3 KolKata

4 Chennai

5 Bengaluru

6 hyderaBad

7 ahmedaBad

8 pune

9 visaKhapatnam

10 Jaipur

11 indore

MetroS

1 Jasidih Jn

2 durgapur

3 asansol

4 CuttaK

5 BhadraKh

6 Balsore

7 Kharagpur

8 BanKur

9 adra

10 Koderma

11 tata nagar

12 BoKaro stl

13 tinsuKia

14 mariani

15 diphu

16 lumding

17 new Bongaigaon

18 KoKraJhar

19 new Jalpaiguri

20 gaya

21 diBrugarh

22 moranhat

23 simaluguri Jn

24 KoKraJhar

25 Bilaspur Jn

eASt

1 BhuBaneshwar

2 seCunderaBad

3 thiruvananthapuram

4 luCKnow

5 patna

6 ranChi

7 panJim

8 Chandigarh

9 Jammu

10 Bhopal

11 guwahati

12 shimla

13 dehradun

14 raipur

CApitAlS

1 durg

2 raJ nandgaon

3 gwalior

4 nagda Jn

5 ratlam Jn

CentrAl

1 Kanpur

2 mughal sarai Jn

3 allahaBad

4 agra Cantt

5 ludhiana

6 ChaKKi BanK

7 Kathua

8 mathura

9 etawah

10 aligarh

11 phagwara

12 Jalandhar

13 meerut

14 muzzafarnagar

15 saharanpur

16 roorKee

17 haridwar

18 varanasi

19 Jhansi

20 amritsar

21 KalKa

22 Kathgodam

23 moga

24 Bhatinda

north

1 sai p nilayam

2 dharamavaram Jn

3 anantapur

4 raiChur

5 seram

6 Kazipet Jn

7 viJayawada Jn

8 warangal

9 Kannpur

10 mangalore Jn

11 udupi

12 yesvantpur

13 eranaKulam

14 CoimBatore

15 Katpadi

16 mysuru

17 madurai

South

1 gondia Jn

2 mahesana Jn

3 palanpur Jn

4 aBu road

5 aJmer Jn

6 nagpur

7 surat

8 vadodara Jn

9 Kota Jn

10 valsad

11 BharuCh Jn

12 sawai madhopur

13 ratnagiri

14 madgaon

15 anand

16 nadiad

17 Karmali

WeSt

26 puri

27 Katihar Jn

28 KishanganJ

29 new alipurdaur

30 Barauni Jn

31 Ballia

traVels to

Cities119

www.railbandhu.in

6


RAiL BAndhu ReACh

1 new delhi-sealdah-new delhi

2 sealdah-anand vihar (delhi)-sealdah

3 mumBai Cst-patna-mumBai Cst

4 guwahati-diBrugarh-guwahati

5 new delhi-Barauni-new delhi

6 Bandra terminus-h nizamuddin-Bandra terminus

7 h nizammuddin-allahaBad-h nizammuddin

8 mumBai Cst-luCKnow-mumBai Cst

9 ahmedaBad-delhi s rohilla-ahmedaBad

10 new delhi-diBrugarh-new delhi

11 new delhi-howrah-new delhi

12 new delhi-raJendra nagar-new delhi

13 new delhi-Jammu tawi-new delhi

14 h nizammuddin-trivandrum-h nizamuddin

15 Chennai-h nizamuddin-Chennai

16 h nizammuddin-seCunderaBad-h nizammuddin

17 new delhi-ranChi-new delhi

18 new delhi-Bilaspur-new delhi

19 new delhi-mumBai Central-new delhi

20 mumBai Cst-h nizamuddin-mumBai Cst

21 new delhi-ahmedaBad-new delhi

22 Chennai-trivandrum-Chennai

23 Bengaluru-h nizamuddin-Bengaluru

24 new delhi-BhuBaneswar-new delhi

25 h nizammuddin-madgoan-h nizammuddin

1 mumBai Cst-Karmali-mumBai Cst

2 new delhi-haBiBganJ (Bhopal)-new delhi

3 new delhi-luCKnow-new delhi

4 new delhi-KalKa-new delhi

5 Chennai-mysuru-Chennai

6 mumBai Cst-ahmedaBad-mumBai Cst

7 new delhi-amritsar-new delhi

8 new delhi-aJmer-new delhi

9 new delhi-dehradun -new delhi

10 howrah-ranChi-howrah

11 pune-seCunderaBad-pune

12 Chennai-Bengaluru-Chennai

13 new delhi-Kanpur-new delhi

14 Jaipur-agra fort-Jaipur

15 new delhi-ludhiana-new delhi

16 anand vihar (delhi)-Kathgodam-anand vihar(delhi)

17 howrah-new Jalpaiguri-howrah

18 new delhi-moga-new delhi

19 new delhi-Chandigarh-new delhi

20 new delhi-Bhatinda-new delhi

21 Chennai-CoimBatore-Chennai

22 howrah-puri-howrah

23 Jaipur-delhi-Jaipur

rAJDhAni eXpreSS ShAtABDi eXpreSS

mediA Kit 2015-16

www.railbandhu.in

7


1 shalimar-patna-shalimar-

2 sealdah-purisealdah

3 Chennai-madurai-Chennai


5 anand vihar (delhi)-sealdah -anand vihar (delhi)

6 patna-mumBai Cst -patna

7 new delhi-Barauni -new delhi

8 Bandra t-h nizamuddin-Bandra t

9 mumBai Cst-luCKnow-mumBai Cst

10 ahmedaBad-delhi s rohilla-ahmedaBad

11 delhi s rohilla-yesvantpur-delhi s rohilla

12 seCunderaBad-loKmanya tilaK-seCunderaBad

13 pune-howrah-pune

14 loKmanya tilaK-ernaKulam-loKmanya tilaK

15 mumBai Cst-indore-mumBai Cst

16 mumBai Cst-Jaipur-mumBai Cst

17 howrah-yesvantpur-howrah


19 mumBai Cst-howrah -mumBai Cst

20 pune-h nizamuddin-pune

21 delhi s rohilla-Jammu tawi-delhi s rohilla

22 mumBai Cst-ahmedaBad-mumBai Cst

23 Chennai-h nizamuddin-Chennai

24 new delhi-howrah-new delhi

25 new delhi-allahaBad-new delhi

26 new delhi-BhuBaneshwar-new delhi

27 h nizammuddin-ernaKulam-h nizammuddin

28 h nizammuddin-seCunderaBad-h nizammuddin

29 mumBai Cst-nagpur-mumBai Cst

30 allahaBad-loKmanya tilaK-allahaBad

31 pune-ahmedaBad-pune

32 howrah-digha flag station-howrah

33 puri-sealdah-puri

34 visaKhapatnam-seCunderaBad-visaKhapatnam

35 Chennai-madurai-Chennai

36 Chennai-trivandrum-Chennai

37 mumBai Cst-new delhi-mumBai Cst

38 h nizammuddin-aJmer-h nizammuddin

39 shalimar-patna-shalimar

40 mumBai Cst-patna-mumBai Cst

41 KalKa-shimla-KalKa

Duronto eXpreSS

RAiL BAndhu ReACh

mediA Kit 2015-16

www.railbandhu.in

8


49 LAC+passengers eVery month, as against

59 laC flyers in all airlines

CombineD in inDia

full-serViCe trainsfully air ConDitioneD, with meal

serViCes offereD on-boarD

100%119Cities, towns

serviCed dAiLy, CompAred to

75 Airports serviCed by ALL AirLines

Combinedtrains

eVery Day

both up & Down

25 rajDhani 23 shatabDi 41 Duronto

176

RAiL BAndhu is available on-board

all full-service trains (Rajdhani+shatabdi

+ duronto)

state Capitals are serViCeD Daily

seC (a,a2) reaCh

21 52%

why AdveRtise in RAiL BAndhu?

mediA Kit 2015-16

www.railbandhu.in

9


Comfortable on-boarD reaDing,

Comparable to an in-flight experienCe

49 laC+/ month CaptiVe

reaDership, higher than any

news weekly

engrossing reaD for

passengers traVelling long

hours pan inDia reaCh

why AdveRtise in RAiL BAndhu?

assureD reaDership

anD exCellent

ots

mediA Kit 2015-16

www.railbandhu.in

also aVailable in waiting

rooms, lounges anD Vip Visiting

rooms at stations anD

the inDian parliament

10


How does an average traveller

spend time on a full-service

train?

Sou

rCe:

SAM

ple

Surv

ey C

on

Du

Cte

D o

n B

oAr

DAS

SuM

ptio

n; A

verA

ge

trAv

el t

iMe

iS 6

ho

urS

Time spenT reading. rail bandHu is a free copy in every seaT and THe firsT THing a passenger picks up

eAting

pASSenger interACtion

reADing

offiCe Work

Sleeping

10%

12%

20%

8%11%

25%

14%gAMing

MuSiC, MovieS

20%


mediA Kit 2015-16

www.railbandhu.in

11


48% 53% 52%45% 45% 45%18% 15%EMPLOYMENT GENdEr INcOME

demographics of rajdhani, shatabdi and duronto travellersPr

OfEs

sION

aLs

(sEr

vIcE

)

MEN

sEc

a (a

1, a

2)

sELf

-EM

PLOY

Ed

WOM

EN

sEc

B (B

1, B

2)

OThE

rs (E

1, E

2)

sTud

ENTs

sEc

c &

d

34% 47% 32% 1%

mediA Kit 2015-16

www.railbandhu.in

Sou

rCe:

inte

rnAl

Stu

Dy

Co

nD

uC

teD

By

MM

gip

l

12

The rail Traveller’s magazinejsy ;kf=;ksa dh if=dk The rail Traveller’s magazinejsy ;kf=;ksa dh if=dk

editorial missionin keeping with the spirit of india, rail bandhu endeavours to bring to its readers a selection of stories that appeals to members of all age groups and backgrounds. rooted in current national interest, the articles and design of the magazine will not only be information-packed but also reader-friendly, lucid and interactive to keep readers engaged on long journeys and help them plan

their holidays and travels. from experiential travel narratives to expert tips and opinion on the latest trends in leisure, luxury and entertainment, rail bandhu will involve the best writers, photographers and personalities in its format to tackle a wide range of

subjects to keep the reader absorbed and looking forward to more.

www.railbandhu.in

13


inteRestinG FACtsABout indiAn RAiLwAys

four sites of indian railways - darjeeling himalayan railway, mumbai Cst

Building, neelgiri mountain railway and Kalka-shimla

railway - have been declared unesCo world

heritage sites.

the new delhi railway station has

secured a place in the guinness Book

of records for having the world’s largest

route relay

indian railways is the world’s seventh largest employer after the us department of defence, the Chinese army, wal-mart, China national petroleum, state grid of China

and British health service, according to the economist.

revenues will expand at a Cagr of 13.4%

during fy07–20e

it is the largest rail network in asia, with

1,15,000 km of track length and 12,617 trains, connecting

more than 7,172 stations, transporting

23 laC+ passengers daily – equal to moving australia’s

population

mediA Kit 2015-16

www.railbandhu.in

14


the FutuRe

3 4 inDian railways has

launCheD wi-fi faCility on the howrah-new Delhi rajDhani express.

priority will be giVen to rajDhani, shatabDi,

Duronto, as there will be unlimiteD wi-fi aCCess to passengers

with eCo-frienDly bio-toilets,

solar-powereD trains anD

stations reDuCing their Carbon

footprint, inDian railways is going

the green way

1the

goVernment of inDia will be spenDing `850,000 Crore oVer

the next fiVe years to

moDernise the inDian railways

2in the next

fiVe years, the inDian railway

market will

be the 3rD largest, aCCounting

for 10% of the global market

mediA Kit 2015-16

www.railbandhu.in

15

4+26magazines in its

portfolio

largest corporate publisher in the

indian subcontinent with more than

publishes magazines in

16 languages distributed across

170 countriesoffices across india with a global network of over

10 countries

largest automobile publisher in india with

5largest retail publisher in

india with

magazines in its portfoliomagazines in its

portfolio

15

+largest

in-flight publisher in the indian subcontinent with more than

9magazines in its portfolio

mAXPosuRe AdvAntAGe

16gsm Cover 220 inside pages 80

periodicity monthlyDistribution every seat pockets in rajdhani, shatabdi, Duronto trainsreadership over 49 lacs per monthtotal print run 3,75,000

non-bleed ad Dimensionsw x h (cm) w x h (mm)

full page 19.5 x 25.9 195 x 259

Double spreaD 40.5 x 25.9 405 x 259

half page * (horizontal) 19.5 x 12.95 195 x 129.5

Quarter page * (horizontal) 19.5 x 6.47 19.5 x 64.7

horizontal strip * 19.5 x 5 195 x 50

please allow a gutter space of 15 mm in double spread ads

issue Deadline

january 20th Dec

february 20th jan…and similarly for all successive months

page bleeDs: 3 mm on all sides for a total document size of 210 mm wide x 273 mm high. ads submitted without sufficient bleed area will be reduced to fit live area size.

liVe/safe area: 12 mm inside of trim size on all sides of a bleed ad. a full page bleed ad has a live area measuring 186 mm wide x 249 mm high. please do not place logos, legal disclaimers or other critical information outside live area. additionally, for spread bleed

ads, allow 5 mm on each side of the gutter for binding. Clearly mark all ad materials with proper cropping instructions to avoid misinterpretation.

Contact Details: send release order/creative to:

unit no. g-0-a (ground floor), mira Corporate suites, plot no. 1&2, ishwar nagar,mathura road, new Delhi - 110065, india. telephone: +91-11-43011111

email: [email protected]

fax: +91-11-43011199advertising : [email protected]

magazine size: 21.0 cm x 27.3 cm210 mm x 273 mm

live/safe area:18.6 cm x 24.9 cm 186 mm x 249 mm

bleed size: magazine size+3mm

rate Card inr (`)

inserts

full page colour (fpC) 8,00,000 13,500

Double spread (Dps) 14,40,000 24,000

first 30% of the magazine (fpC/Dsp)

inside front Cover 15,30,000 25,600

inside back Cover 14,10,000 23,500

back Cover 20,00,000 34,000

half page 3,75,000 8,000

Quarter page/ horizontal strip 2,80,000 4,600

bleed ad Dimensions

magazine size (inch): 21 cm x 27.3 cm 210 mm x 273 mmlive/safe area (inch): 18.6 cm x 24.9 cm 186 mm x 249 mmbleed size: magazine size +3mm

w x h (cm) w x h (mm)

full page 21 x 27.3 210 x 273

Double spreaD 42 x 27.3 420 x 273

teCh sPeCs & RAte CARd

usD ($)

* please provide half page, quarter page, strip in non-bleed only

17

mAXPosuRe mediA GRouP netwoRKunit no. g-0-a (ground floor), mira Corporate suites, plot no. 1&2, ishwar nagar,

mathura road, new Delhi - 110065, india. telephone: +91-11-43011111fax: +91-11-43011199 e-mail: [email protected]

offiCes

ChanDigarh sco no. 866, 2nd floor, office no. 18, naC manimajra, Chandigarh – 160101, tel: 0172-466-5839

jaipur shop no.b-18, hotel arco palaceopp.metro station , sindhi Camp station road jaipur , rajasthan-302001, tel:. 9587008484

mumbai office no 401, shubham Centre a1, Cardinal gracious road, Chakala, , andheri (east), mumbai 400099. tel: 91.22-61991111, fax: 91.22.61991115 goaCabin-305, office no 9/10/11, 3rd floor, patto business Centre,patto plaza, eDC Complex, panjim, goa – 403001, mob. no. 9923652010

punesubjeev business Centre, 29, ground floor, east street galleria, 2421, east street, Camp pune-411001, tel.+91.8055366112

ahmeDabaD4, megabyte business Centre, navrang building, opp, samsung show room.swastik Char rasta, C.g.road, ahmedabad - 380009,tel. 91.79.40193627

inDore7/1, 409, 4th floor,ratan mani Complex, opposite inter star showroom, new palasia, indore - 452001, tel : 91.731.4248881

kolkataDps Corporate Club, 1st floor, 9a sebak baidya street, kolkata–700029, tel : 91.33.40680111

guwahatihouse no - 6, ground floor, College hostel road, pan bazar, guwahati -781001, tel: 91. 97060 57907

raipurmagnetto offizo, office no.546, 5th floor, magnetto the mall, g.e.road, labhandi, raipur. 91.771.4264571

bengaluru 1010 a wing,10th floor, mittal towers, m.g. road,bengaluru-560001, karnataka, indiatel: 91.80.40921037-38,fax: 91.80.41510657

hyDerabaD 1-11-222/2 ground floor, street no.4, gurumurthy lane, begumpet, hyderabad-500 016. andhra pradesh. tel: 91.40.40021545

Chennai 2nd floor, x-42, sindur shopping Centre, 2nd avenue road, Chennai-600040tel: 91.44.42015684 fax: 91.44.42015685

w.e.f december 2015 - rail bandhurailbandhu.in/rail-bandhu-media-kit-2015-2016.pdfallahabad mughal...

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