Weet-Bix

WeetBixWeetBix is a high-fibre and low sugar breakfast cereal that is manufactured by Sanitarium. They are a famous Australian Icon that was first made in 1928 and is now purchased by almost half of all Australian people.

The MarketUp until 1980 the branding was based on house wives and healthy children

In the 1920s to 40s Australians struggled and so did the economy especially in the Great Depression

Today, it is still high fibre and low cost

The Magician

The Magician The first TV commercial that appeared in 1961

Aimed at children and house wives

Catchy jingle, well pronounced, informative

The style suited the target audience

MarketWeetBix Kids

Aussie, sporty kids, healthy kids

The patriotism partnering of Australia and WeetBix

Partnering with the Socceroos and the Australian cricket team

Latest TV advert

Latest TV advertModern and technically advanced

Involves two famous sporting heroes; Tim Cahill and Brett Lee

Catchy slogan is embedded in the ad Im a WeetBix kid

Special effects makes in enticing to children, and interesting to older viewers

TV commercialsWhat these two adverts, the magician and the space theme have in common is that they both meet the needs of the target audience of their time and overall, entice the buyer. Advertising TechniquesBefore the 1980s WeetBix focused their advertising on healthy children and mothers

In the 1970s and 80s WeetBix created collector cards to encourage children to see the value of Australia, using them as the core advertising markets

1950s Newspaper advert

1950s Newspaper advertTarget market is children and mothers

Plays on the thought of a happy family displaying the Bixs as a family

Enticing because of the clever rhymes and the happiness of the whole advert.

Using the technique of making you think how happy you and your family would be with WeetBix

Aussie kids are WeetBix kidsIn the 1980s WeetBix created their first jingle Aussie kids are WeetBix kids WeetBix advertisingFocuses their market on healthy, sporty people of all ages, but mostly children

They focus their advertising around the latest sporting trend or celebrity.

In the 1990-2000 WeetBix gained their official advertising market with sporting celebrities. Modern Newspaper advert

Modern Newspaper advertModern, simple and effective

Specifically made for the Olympics

Plays on words to create their slogan

The text texture is captivating and looks healthyWeetBix todayThey hold annual WeetBix kids Tryathalon to boost their advertisement and the healthy of kids

When people think of WeetBix, they think of children running, doing sports because they ate their WeetBixFuture Trends for WeetBixMore aware of health

Labelled as less salt more fibre less fat

More promotional work with sporting events and people

More promotional work with WeetBix kids and patriotic Australia Bibliographyhttp://www.weetbix.com.au/an-aussie-icon

http://weetbixorigin.wordpress.com/weet-bix-origin

http://www.sanitarium.com.au/about-us/television-commercial-weet-bix