weekly report 11/2016 - stbi.biz · 22.03.2016 ranking of the most popular countries &...
TRANSCRIPT
22.03.2016
Weekly report 11/2016
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Data source: MerlinX*
* MerlinX is one of the most popular reservation systems used by travel agency offices in Poland
22.03.2016
Last week – 11/2016, tours 01.11.15 – 31.10.16 compared with week 12. in 2015 r.
-16,2%
-18,3%
-19,0%
-18,5%
-18,0%
-17,5%
-17,0%
-16,5%
-16,0%
-15,5%
-15,0%
Bookings Clients
Somber moods dominate the travel market. None positive change for the better in sight.
22.03.2016
Last week – 11/2016, tours 01.11.15 – 31.10.16 compared with week 12. in 2015 r.
10,1%
31,7%
-23,6%
Bus Own journey Flight
Clients +/-%
Bus 9,0%
Own journey 8,8%
Flight 82,0%
Share %
Sale of flight packages is still under strong pressure and in a constatnt negative trend.
22.03.2016
Ranking of the most popular countries & destinations in CW11 tours from 01.11.15 to 31.10.16
2 1 3
Rank Destination Price/booking Price/person
1 Heraklion 7 668 2 792
2 Zakynthos 6 982 2 598
3 Burgas 5 819 2 203
4 Fuerteventura 7 380 3 065
5 Teneryfa 6 165 2 629
6 Korfu 7 681 2 779
7 Rodos 7 018 2 505
8 Gran Canaria 6 572 2 858
9 Chania 7 609 2 900
10 Majorka 7 159 2 930
11 Varna 5 634 2 120
12 Hurghada 4 588 2 130
13 Marsa Alam 5 299 2 333
14 Lanzarote 6 868 2 896
15 Kos 7 259 2 590
16 Antalya 5 869 2 174
17 Barcelona 6 089 2 601
18 Madera 8 056 3 565
19 Rijeka 9 309 2 864
20 Agadir 6 243 2 664
Rank Country Price/booking Price/person
1 Grecja 7 448 2 712
2 Hiszpania 6 828 2 893
3 Bułgaria 5 163 2 088
4 Włochy 5 282 2 259
5 Chorwacja 5 035 1 859
6 Egipt 4 990 2 236
7 Portugalia 9 068 3 693
8 Turcja 6 045 2 270
9 Cypr 6 730 2 814
10 Maroko 6 254 2 642
22.03.2016
The average price per person in the tourist year 2015/16
1 400
1 600
1 800
2 000
2 200
2 400
2 600
2 800
3 000
3 200
week 02 week 03 week 04 week 05 week 06 week 07 week 08 week 09 week 10 week 11
Hurgada Teneryfa Antalya Heraklion
Chart shows the change in the average package travel price per person, booked in recent weeks, on example of packages to Antalya, Heraklion, Hurghada and Tenerife.
22.03.2016
Average price per booking and the price per person in 11. week
7 448
6 828
5 163 5 282 5 035 4 990
9 068
6 045
6 730 6 254
2 712 2 893
2 088 2 259 1 859
2 236
3 693
2 270 2 814 2 642
Grecja Hiszpania Bułgaria Włochy Chorwacja Egipt Portugalia Turcja Cypr Maroko
Price/booking Price/person
22.03.2016
The last four weeks of sales of the tourist year 2015/16 - customers compared with 4 analogous weeks in tourist year 2014/2015.
-13,5%
-5,2%
-9,7%
-18,3% -20,0%
-18,0%
-16,0%
-14,0%
-12,0%
-10,0%
-8,0%
-6,0%
-4,0%
-2,0%
0,0%
8 9 10 11
22.03.2016
The sales trend of the last four weeks compared with 4 analogous weeks in tourist year 2014/2015.
Flight 81,9%
Bus 8,3%
Own journey 9,7%
Share %
-16,8%
18,9%
26,3%
-11,7%
-20%
-15%
-10%
-5%
0%
5%
10%
15%
20%
25%
30%
Flight Bus Own journey Total
Clients +/- %
22.03.2016
Weekly sales compared with the previous tourist year
42 43 44 45 46 47 48 49 50 51 52 53 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 41 42 43 44
Bookings weekly 15/16 vs. 14/15
2015/16 2014/15
22.03.2016
Cumulative sales of 2015/16 compared to sales in the same period last tourist year 2014/15
Bus 6,8%
Own journey 11,9%
Flight 81,2%
Share %
16,6%
-1,3%
-10,85%
-8,3%
Bus Own journey Flight Total
Clients +/- %
There are no signs of improvement in travel shops.
22.03.2016
Ranking of the most popular countries & destinations in 2015/16 Rank Country +/- % last year
1 Hiszpania 60%
2 Grecja 8%
3 Bułgaria 137%
4 Włochy 51%
5 Egipt -73%
6 Turcja -73%
7 Portugalia 76%
8 Chorwacja 108%
9 Cypr 26%
10 Austria 119%
11 Kuba 93%
12 Dominikana 102%
13 Emiraty Arabskie ++
14 Tajlandia 32%
15 Maroko -42%
16 Wyspy Zielonego Przylądka ++
17 Polska 184%
18 Tanzania 27%
19 Albania 160%
20 Czechy 135%
Rank Destination +/- % last year
1 Fuerteventura 22%
2 Heraklion -10%
3 Teneryfa 13%
4 Zakynthos 20%
5 Burgas 35%
6 Korfu -10%
7 Rodos -35%
8 Hurghada -71%
9 Gran Canaria 37%
10 Antalya -76%
11 Madera 44%
12 Chania 6%
13 Lanzarote -14%
14 Varna 65%
15 Marsa Alam -58%
16 Majorka 37%
17 Barcelona 17%
18 Pafos -12%
19 Bodrum -72%
20 Malaga 11%
22.03.2016
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