MITxWeek 6 –Assignment 6.2: The Final Product Pitch

Student: Elaine Matthews

THE FINAL PRODUCT

My final product will be a site/platform that

is about teaching even those that are

uncomfortable with this topic how to study,

learn and memorize English (and many other

languages) lessons.

On the next slide there is a mockup of the

front page of my site/platform that is about

English lessons but as I have mentioned

before there will be other languages lessons

too.

ENGLISH LESSONS TO MAKE YOU

AS WISE AS AN OWL!

GOALS

Goals (for educators):

1. teach grammar

2. teach vocabulary

3. teach reading

4. teach speaking

5. teach listening

6. teach writing

7. etc.

8. have different ways of teaching the same skill

9. have different levels of interactive exercises, quizzes, etc.

10. have different offers of interesting fast courses

11. collect data to check students’ progress

12. get a certificate

Goals (for learners):

1. learn grammar

2. learn vocabulary

3. learn reading

4. learn speaking

5. learn listening

6. learn writing

7. etc.

8. have a feedback of their progress

9. have different options to learn the same skill

10. have different levels of interactive exercises, quizzes, etc.

11. have options of languages (exercises in different languages)

12. have different offers of interesting fast courses

13. get a certificate (verified or not)

14. etc.

Goals (for funders):

1. help people learn English and other languages in an easy

and fast way

2. make money

3. etc.

THE NEED FOR THE PRODUCT

There is a need for this site/platform of mine

(especially in Brazil) because almost 89% of

learners find English (or any other language) lessons

at language schools or at regular schools boring and

also because learning English (or any other

language) at language schools takes too long and

employers can’t hardly wait for their employees to

speak English, Spanish or any other language as

wise as an owl! For educators at regular schools this

site/platform of mine will be a way to make their

classes/lessons more interesting and engaging.

THE TEACHING

My site/platform will teach English

(and other languages) lessons in an easy

and fast way; in a way students

(especially grown-ups) can learn

English (or other languages) and

memorize what they learn so that they

become as wise as an owl in many

languages!

THE USERS

Learners (grown-ups or not), educators,

and people who want to fund the

site/platform or just advertise a product

will be the users of my site/platform.

The site/platform will be accessible

online from anywhere in the world (or

almost all the world), will have support

for multiple languages and will provide

high-quality learning.

THE ENRICHMENT OF THE

CURRICULUM

By incorporating my site/platform into

their curriculum, educators will enrich

it besides feeling accomplished and

feeling as if they were innovating their

classes every day and making their

students motivated to learn many

languages in a useful way.

THE CONTENT

The technology of my site/platform will

enable students to learn and memorize

English/Spanish/etc. contents through

motivating, engaging and collaborative

exercises/projects, etc. because my

site/platform will provide students with

a variety of projects/lessons that can be

used by educators and learners.

ASSESSMENT & PROGRESS

Learners will be assessed within my site/platform. There

will be time-based exercises, reading comprehensions,

essays, score exercises, video chats for educators to check

students’ listening and speaking, quizzes, project hand-ins,

etc. Educators will have the opportunity to designate

especial tasks like projects based or just like the ones from

the site/platform to check on students’ knowledge on a

specific skill of the target language but learners will have to

send the project to the educator’s area so that they can be

assessed by the educator and by the site. The progress will

be displayed as a typical percentage, scores, charts, etc. in

PDF format and learners will be able to print it out. My

site/platform will allow educators, learners, etc. participate

directly in an environment that keeps track of their

progress.

ONE OF THE ASSESSMENT CHARTS

CERTIFICATE

Learners will be able to get a certificate

that will only be available for those

who have 100% in all exercises and

levels of the courses/projects offered. Of

the other exercises, quizzes, etc. learners

will only have a progress chart in PDF

format so that they can print it out.

CERTIFICATE

RESEARCH FOR UPDATES

In conjunction with my site/platform I

plan to conduct a research on how

efficient and effective my site/platform is

so that new features can be introduced to

the site and those ones that need changing

may be improved/updated or discontinued.

The research will be based on the scores

and progress charts and also on learners’

and educators’ opinions through some pre-

established questions.

THE BIGGEST RISKS

The biggest risks I see with my

site/platform are:

• educators not using the site/platform

to its fullest in their classrooms and

instead using it only for “special

occasions” and continuing with

boring and demotivating classes

• learners not using the site/platform to

its fullest and not using it seriously

THE BIGGEST IMPACTS

I hope my site/platform have huge impacts

on all boring lessons/classes all around the

world (or almost all around the world) and

may be an interactive and engaging learning

environment to improve and increase the

level of millions of learners and educators

and I also hope my funders’ profits be as big

as their feeling of being investing on a

learning technology that has a real impact on

millions of people’s lives and careers.

REFERENCES

#MIT #edX #DesignAndDevelopmentofEducationalTechnology #ElaineMatthews

Owl photo:

http://images.clipartpanda.com/owl-

reading-clipart-dcreAEqRi.gif

Certificate: pptx template