AS Media Week 6

Audience research and Treatment Sheet

Aims and Purpose •This week we will:

•Complete primary audience research•Complete treatment sheet (pitch of ideas)

Reminder! Main task (50% AS Level) • Create the front page, contents and double page spread of a new

music magazine

• (if done as a group task, each member of the group to produce an individual edition of the magazine, following the same house style).

Deadlines•Research and Planning [20 marks]: 23rd October 2015

•Construction [60 marls]: 4th December 2015

•Evaluation [20 marls]: 15th January 2016

MILESTONE DEADLINE!•One to ones will take place THIS week and will

be recorded on SIS.

Gold Standard!

You will research a variety of media texts and analyse

them in detail.

ALL research tasks must be complete and contain

sufficient detail.

You must follow my presentation guidance on

our blog hub.

Gold Standard!

You will begin to refine your ideas and consider potential target audience in

the tasks this week.

The creative journey…•From now on you MUST update your blog with progress made to date.•You must include a screen shot of what you have completed and a brief summary as to why this is relevant to the given brief.

Example!

What are your ideas for your magazine and how will you make it stand out from

the rest?

PRIMARY AUDIENCE RESEARCH• You MUST gather primary audience research and continue to do so

throughout your project.

• PRIMARY: Information you source yourself and gather from individuals or small groups. • QUALITATIVE: Descriptive (think or feel about and idea) • QUANTITATIVE: (a measure/facts)

Types of questions • Closed:

oAgeoGender

• Open:• You need to ask probing questions to see whether your ideas would

appeal to your target market.oPriceo FeaturesoPublication frequencyoMusical tastes

What to focus on!

1.What is the desired action of you target audience?

2.What drives them to make purchasing decisions?3.What media do they currently use?4.How can you best reach your target audience?5.Do they currently use (or support) a product or service

of your organization or that of a similar organization?

TREATMENT SHEET• Refinement of your ideas• You need to PITCH your vision to the potential publishing house.• Why should they invest in your idea?• Is there a market for your product?• How will you ensure that you make it a success?• What makes your publication stand out from the rest?

Example and Presentation

What to include?•DESIGN•HOUSE STYLEFEATURES•PLATFORMS•COVER INFORMATIONPUBLISHING HOUSE

Presentation of TREATMENT

RECAP•Complete Initial Ideas•Begin gathering primary audience research•Begin treatment sheet

Research and Planning tasks – Assessment 4 and 5To be completed by Friday 16th October

• Ass 4: Conduct PRIMARY audience research.• Use SURVEY MONKEY or GOOGLE DOCS• Create 10 research questions (use guidelines on tutor blog)

• Ass 5: Complete TREATMENT sheet [pitch of ideas]• S t r e t c h! Include detailed discussion of ideas in relation to target market and

comment on trends and branding (link to your INSTITUTIONAL research). • Present your work in WORD and upload to ISSU or Slideshare

• Use the guidelines on tutor blog:Hsfcg3212011.blogspot.co.uk

***Grade Booster***: Include links to previous institution research and consider strong brand identity