WAVELENGTHCLARA, JESSE, JIM, JONATHAN & ZENE

PROJECT AIM

TO DESIGN A RECREATIONAL CRUISER THAT SLEEPS 4 PEOPLE

WHO ARE WE DESIGNING FOR?

▸ Upper class buyers who want to purchase a boat that has interesting features and offers high entertainment value for themselves and their friends.

PERSONAS

Peter Stevens

Ivy Brooks

Michael Summers

Age: 33

Peter is an avid adventurer and loves fishing on the weekend. Dad of 2 wants to be able to take his kids with him on the boat and ensure its safe for them.

Age: 28

Ivy has received inheritance money and is wanting to invest in a boat with which she can entertain friends and explore on weekends.

Age: 55

Michael is a CEO of a medium-sized graphic design company who wants to relax in style with his wife on the weekend.

▸ To sleep four people

▸ To cater for recreational activities such as fishing

▸ Easy access to the boat engine if maintenance is required

▸ Integrated safety

▸ Enclosed bridge to maximise interior space

▸ Modern lighting features

▸ Comfortable furnishings

▸ Separate sleeping arrangements to suit different users.

NEED WANT

TRENDS IN BOAT DESIGN

▸ Wellness Features

▸ Modern Lighting

▸ Clean and organised deck layout

▸ Autonomous - docking

▸ Younger demographic of owners

▸ Glass becoming less expensive

▸ Integrated technology and software

TRENDS IN BOAT DESIGN

“Recreational boating is becoming less of a hobby reserved for the rich: according to the National Marine Manufacturers Association (NMMA), 72 % of Americans who own a boat have household incomes of less than $100,000.”

- NMMA

RIVIERA CRUISERS

BOAT INTERIOR SPACES

CONCEPTS

CONCEPT DEVELOPMENT

DESIGN CRITERIA

▸ Sleeps 4 people

▸ Able to house more people for day trips

▸ Able to be used on a weekend with users intending to stay overnight on the boat

▸ Sleek and functional

▸ Caters to fishing

▸ Integrates modern technology and lighting

▸ Integrates safety features

CAD MODEL

CAD MODEL

PHYSICAL MODEL

POTENTIAL MATERIALS

▸ Glass Fibre Reinforced Plastic - The benefit of this material is that it is strong, reliable and a commonly used material for boat hulls that can stand the test of time.

▸ Wood:

▸ Susceptibility to moisture is highly important

▸ Teak is often used due to its properties.

▸ Darker timbers going out of style but used to be popular in luxury cruisers.

▸ Glass panels are commonly used for windows. With glass becoming less expensive this is a material that is projected to be used much more often.

▸ Stainless steel can be reinforced to minimise the risk of rust.

▸ Strong and durable and commonly used in trims, hand rails and other detail parts of the boat structure.

WHERE TO NEXT…