week 06 contextmapping
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TRANSCRIPT
Lecture 6
Contextmapping
UX Prototyping / IID 2014 Spring Class hours : Fri 3 pm – 7 pm 11th April
Homework Review
• Complete System Concept Statement
– Idea improvement
– A title that represents the clear idea of system characteristics
• Comprehensible Personas
– User types
– Collaboration types
• Probing Packing Design
– Make “Sketches” board on your Pinterest.
– Make a sensitization package design sequence on a PPT file.
– If you are not sure about how it looks like, please find references on YSCEC > User Experience
Prototyping > Books & Papers > Readings for Mobile Probes.
• Please email me whenever you have questions. Don’t wait until Friday next week!
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To Do List for Today
• Seminar
– Core Research Ideas : Bring out some keywords or related technological
trends, backgrounds, and concerns
– Research Questions : What they investigated
– Key theories : Some they referred and some they developed by their own
– Method : How they proved
– Results & Findings : What they learned from the study
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To Do List for Today
• Download From YSCEC > User Experience Prototyping > Books &
Papers > Week 05 Readings
– Bardzell, J. (2011) Interaction criticism: An introduction to the practice,
Interacting with Computers, pp.604-621(Yoo, Jaesang)
– Bardzell, S. ,Crafting Quality in Design: Integrity, Creativity, and Public
Sensibility, Proceedings of DIS 2012, June 11-15, 2012, Newcastle, UK. (Jo,
Yein)
– Bardzell, S., Critical Design and Critical Theory : The Challenge of
Designing for Provocation, Proceedings of DIS 2012, June 11-15, 2012,
Newcastle, UK. (Song, Horyun)
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CONTEXTMAPPING : EXPERIENCE FROM PRACTICE
Lecture 6.
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Visser, F. S., et al. (2006) CoDesign Vol. 1, No. 2, pp. 119-149.
Basic Principles
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Figure 2. The experience domain (adapted from Sanders, 2001).
Basic Principles
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Figure 3. Different levels of knowledge about experience are accessed by different techniques.
The contextmapping process
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Figure 4. Procedure of a contextmapping study.
The contextmapping process
• Preparation
– The formulation of goals, planning, selecting participants, choosing techniques
• Sensitization
– Sensitizing is a process where participants are triggered, encouraged and
motivated to think, reflect, wonder and explore aspects of their personal
context in their own time and environment.
• Sessions
– a meeting in which participants do generative exercises.
– Participants receive instructions and sets of expressive components, and
create artefacts that express their thoughts, feelings, and ideas.
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The contextmapping process
• Analysis
– The artefacts created by the participants contain many stories and anecdotes related to
the topic.
– The stories and anecdotes are usually recorded on video and audio.
– Transcriptions of the verbal protocol are also made.
– The study is not meant to support or reject existing hypotheses, but to explore the
context, uncover unexpected directions, and widen the view of the design team.
• Communication
– The final step is bringing the results to the design process.
– Techniques that are more interactive, such as workshops, cardsets, and persona
displays can be used to enhance the design team’s understanding for and empathy with
users.
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Preparing the study
• Goal statements
– how to set-up exercises for the sensitizing package and for the sessions,
and how to analyse and communicate the findings.
• Preliminary mapping
• Participant selection
• Sensitization
– Disposable camera
– Workbook
– Diary
– Postcards
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Preparing the study
• Creation of sensitizing packages
– The design of the sensitizing package is playful and professional at the same time.
– The subject of the sensitizing package is usually broader than the subject covered in the
sessions.
– The sensitizing package stimulates participants to reflect on a daily pattern over a few
days, and in this way they will slowly become more aware about their experiences. The
diary exercise is one way of doing this. Taking photos over a number of days is another
way.
– The design of the sensitizing materials invites participants to write their ideas or
impromptu comments.
– Working on the sensitizing packages should require people no more than five to ten
minutes per day (often they will do a lot more, though).
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Sessions with Users
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time action checklist
5 min Introduction Explaining set up session, goal and that they are experts on their own experiences
5 min Warm-up Introduction of participants by explaining their bunches of keys
Exercise 1: collage of being admitted
Use these pictures and words to express how you feel about being admitted in the broadest sense
20 min ‘‘Make’’ part
20 min ‘‘Say’’ part Present collage
10 min Discussion Reaction on each other’ stories
5 min break
Exercise 2: draw ideal ritual Make a drawing (or collage) to express your ideal ritual of being admitted in a building in the future (2050). Express how it feels
20 min ‘‘Make’’ part
20 min ‘‘Say’’ part Present drawing
20 min Discussion Reaction on each other’ stories
20 min Remain talking
Table 2. Timetable used for group sessions in the high security admittance project
Sessions with Users
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Figure 7. Mapping exercise of a routine in your kitchen.
Communicating the knowledge
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Figure 8. A raw data compilation: Part of a collage representing the kitchen experience of one of the participants (from van Beusekom, 2005). Parts of the actual data, photos of the sensitizing package and anecdotes of the transcript are combined to present the context of the kitchen for each participant.
Mid-Term Presentation Guideline
• Presentation Document Content
– System Concept Statement
– Persona
– Some sketches (as many as possible)
– Probing Package Design
• Scenario
• Participants recruiting plan
– The number of participants
– How to recruit
– Contextmapping Session Plan
• Reference : Table 2. Timetable used for group sessions in the high security
admittance project
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Mid-Term Submission Guideline
• Post a blog #10
– Embed the presentation file from slideshare.
– 3 mins(Maximum) concept movie
• Brief your product/service idea
• You can add your interview
– Compile into the Kickstarter format
• Your funding goal
• USP you need to promote
• https://www.kickstarter.com/projects/aldobeqiraj/bringrrtm-helping-you-keep-
track-of-what-matters-m
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Concept Movie Example I
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: crowdpilot (http://www.crowdpilot.me/)
https://vimeo.com/86388606
Concept Movie Example II
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: Livr Social App (http://livr-app.com/)
https://vimeo.com/88209254