wedia at allthingsfacebook 2012

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Η παρουσίαση που κάναμε στα πλαίσια της υποστήριξης από τη WEDIA του AllThingsFacebook '12 event που διοργανώθηκε από την Boussias Communications το Δεκέμβριο του 2012. Δείτε περισσότερα: http://www.allthingsfacebook.gr/

TRANSCRIPT

Page 1: Wedia at AllThingsFacebook 2012
Page 2: Wedia at AllThingsFacebook 2012

Panos KontopoulosManaging Director, Wedia

30% Technical 30% Management40% Marketing

100% Digital and Social

+

Books I am reading

@pkontopoulos

Page 3: Wedia at AllThingsFacebook 2012

/ The team

Page 4: Wedia at AllThingsFacebook 2012

ourSKILLS

Page 5: Wedia at AllThingsFacebook 2012

/ Skills

DESIGNGraphics, Web

INTERACTION

Flash Animatio

n TECHNOLOGYWeb, Mobile

WRITINGCopy, Web

MANAGEMENT

Account, Project

MARKETINGDigital, Social Media

Page 6: Wedia at AllThingsFacebook 2012

SERVICESour

Page 7: Wedia at AllThingsFacebook 2012

/ Services

Strategy &Consulting

Page 8: Wedia at AllThingsFacebook 2012

/ Services

Design

Page 9: Wedia at AllThingsFacebook 2012

/ Services

Implementation

Page 10: Wedia at AllThingsFacebook 2012

/ Services

Marketing

Page 11: Wedia at AllThingsFacebook 2012

ourPORTFOLIO

Page 12: Wedia at AllThingsFacebook 2012

2009

ilovegr travel portal

Web site

Page 13: Wedia at AllThingsFacebook 2012

Web site

Media Portal, Social Media

Web site

Page 14: Wedia at AllThingsFacebook 2012

2010

Web sites, Intranet, Display Advertising

Digital strategy, Web sites, Direct Marketing

Page 15: Wedia at AllThingsFacebook 2012

Web portal, Web TV

Olympiacos FCWeb portal, Web TV

Web site, Mobile Apps

Page 16: Wedia at AllThingsFacebook 2012

2011

Web sites, Mobile Apps,Social Media Marketing

Web sites

Page 17: Wedia at AllThingsFacebook 2012

2012

yousmile.gr Web site

Intranet, Mobile Apps

Page 18: Wedia at AllThingsFacebook 2012

Web site, Direct Marketing(+ Solid)

Web portal, Web TV

Web site, Direct Marketing

Page 19: Wedia at AllThingsFacebook 2012

Web site

Social Media Campaign(+ LoveD)

Web portal, Social Media

Page 20: Wedia at AllThingsFacebook 2012

Web site, Direct MarketingSocial Media

Web sites

Mobile App, Web site UX Design

Page 21: Wedia at AllThingsFacebook 2012

that’s enoughabout us

Page 22: Wedia at AllThingsFacebook 2012

a new strategy

Page 23: Wedia at AllThingsFacebook 2012

INBOUNDMARKETING

Page 24: Wedia at AllThingsFacebook 2012

Convert

Visitors

to Customers

Web site & Social Media

Properties Building

Attraction

of visitors

Continuous

Monitoring

& AdjustmentsINBOUND

MARKETING2

3603

1

4

5

Actively Engaged

Community

Building

Page 25: Wedia at AllThingsFacebook 2012

1

Web site &Social Media properties building

BUSINESS Oriented

USER Centered

DEVICE Agnostic

SOCIALLY Interconnected

Page 26: Wedia at AllThingsFacebook 2012

Attraction of visitors

2

Page 27: Wedia at AllThingsFacebook 2012

3

Actively engagedcommunity building

Page 28: Wedia at AllThingsFacebook 2012

4

Convert visitors to customers

Page 29: Wedia at AllThingsFacebook 2012

5

Continuous monitoring & adjustments

Page 30: Wedia at AllThingsFacebook 2012

1

Just to start over again

Page 31: Wedia at AllThingsFacebook 2012

Convert

Visitors

to Customers

Web site & Social Media

Properties Building

Attraction

of visitors

Continuous

Monitoring

& AdjustmentsINBOUND

MARKETING2

3603

1

4

5

Actively Engaged

Community

Building

Page 32: Wedia at AllThingsFacebook 2012

Thank You!

Let’s start Inbounding!

Page 33: Wedia at AllThingsFacebook 2012