aaai 2012 at standord

Digital Enterprise Research Institute www.deri.ie

Enabling Networked Knowledge

A Study on Twitter Usage for Fitness Self-Reporting via Mobile

Apps

Ted Vickey



WHO WHAT WHY HOW



WHO



WHAT



My PhD is researching exercise and

technology, because I want to find out if the

use of online social networking increases

exercise adherence and motivation so that

developers can create more persuasive

applications that allow a person to

become healthier and decrease healthcare

costs.



WHY



Business Model for Connected Health



Around the world today…

Data from WHO, 2011

1 in 3 adults overweight

1 in 10 adults obese



Japan, 3

Norway, 11Sweden, 12

Brazil, 17

England, 24

Australia, 27

Chile, 30

Mexico, 33

USA, 45

0

5

10

15

20

25

30

35

40

45

50

1985 1990 1995 2000 2005 2010

Pe

rce

nta

ge

of

ad

ult

ob

esi

ty (

>3

0%

BM

I)

“Globesity”

Data from WHO, 2011



HOW



• Sports community based on free real-time GPS tracking of running,

cycling, etc.

• Copenhagen, Denmark

• Raised $2.3M in funding 2011

• 7.5M worldwide users (majority in USA)

• Android, iPhone, BlackBerry, Symbian, Windows Phone and Java



1. Turn on mobile fitness app Workout

Time!



2. Complete physical activity

Walking

Running

Biking

Hiking

Swimming

Lifting

Sleeping



3. Save workout



We can analyze…

User ID Location # Followers # Followings # Lists Influence score Klout Type

• Fitness App • Exercise Type • Exercise Time • Exercise Trends • Twitter Social Network • Message • Twitter activity



The process…



xxxxxxx

xxxxx

xxxxxxx

xxxxxxx

xxxx

xxxxxxx



319,024 Collection of Tweets (#endomondo)

301,363 Identification of English Tweets

20,535 Unique Users

#Endomondo (March 21 – October 21, 2011)



#Endomondo users by Language



> God: 12

Heaven: 5

Devil: 2

Hell: 18



$hit: 46

Crap: 22

Damn: 40

F%#&: 51

Bitch: 1

Ass: 34

Fat Ass: 1



1739

391



Geo location of #endomondo users



Was out cycling 5.03 miles

with #Endomondo. See it

here: http://t.co/dr24ar



http://t.co/dfe34d

http://t.co/dfe34d



#Endomondo Celebrates 5 Million

#Downloads Of Fitness App With

$2.3M In Seed Funding

http://t.co/Z3a2MYwV



2,587 (Users who

Tweeted 1x

or 18%)

109,115 (Top 10% of Tweeters

made 47% tweets)

229,513

(Total Tweets)

Unique Users:

English Only, Workout Category



All Workouts

User A 977 976 Endomondo 757 0 USER B 522 262 USER C 517 264 USER D 514 254 USER E 507 305 USER F 503 503 USER G 492 274 USER H 487 243 USER I 477 255

Top Ten Tweeters using #endomondo



Survey Question:

What percent of the time when

you exercise do you use a

mobile fitness app?

69% of all users more than

80% of the time



Time Period Analysis



Future research

Continue to analyze data

Cross application usage patterns

Adoption and maintenance patterns

Cross analysis with Survey Data

Social Network Analysis

Collaborate with other researchers

Survey users

Build economic model of research



Ted Vickey National University of Ireland - Galway

[email protected]

@tedvickey

www.linkedin.com/in/tedvickey

www.socialfitphd.com www.slideshare.net/drfitt

aaai 2012 at standord

Health & Medicine

networked knowledge

exercise andtechnology

followers exercise time

followings exercise

downloads of fitness

mobile fitness appworkout

twitter usage forfitness

seed funding http